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Create amazing 3D content for retail

Substance 3D is Adobe’s new suite of 3D apps that gives creators in the retail space all the tools and content they need to build advanced 3D assets more easily and efficiently than ever before.

Create amazing 3D content for retail

Substance 3D is Adobe’s new suite of 3D apps that gives creators in the retail space all the tools and content they need to build advanced 3D assets more easily and efficiently than ever before.

Create stunning 3D

In June 2021, Adobe commissioned Daniel Margunato, co-founder and Lead Artist at OneBlock.City to create a concept store with newly released Adobe Substance 3D assets.

Using Substance 3D Painter for texturing and 3ds Max for assembly, Daniel created a stunning photorealistic luxury showroom, populated with new 3D models.

Thanks to the asset library, retail creatives can boost efficiency enormously, saving time and money on all kinds of staging and kitbashing projects.

Substance 3D Sampler allows you to make customised materials and lights for 3D using real-life images and, with the thousands of versatile 3D assets created by the world’s best artists, means you can now quickly and easily create incredibly realistic content for product design and visualisations.

Seamlessly texture your 3D

Substance Painter can massively boost your 3D design output, and at marketing agency Digitas, Studio Lead Nathan Dill calls it “the Photoshop tool for 3D artists.”

The intuitive UI, creative workflow and its seamless integration with other 3D apps, along with the generators, texture baking and capacity to displace and create geometry, have all led to enhanced creative work by his team.

Substance 3D Painter is the go-to 3D texturing app for retail creatives. Used widely in product design and fashion, it gives you the tools you need to paint 3D textures on models and meshes in real time, helping you achieve the look you need with ease.

The app’s advanced brushes and Smart Materials adjust automatically to any model to depict realistic surface detail or wear and tear – and it works smoothly with other Adobe Creative Cloud tools like Photoshop or Illustrator.

Photorealistic 3D at scale

Amid the chaos of the pandemic, Ben & Jerry’s tasted sweet success in its pioneering use of Substance 3D Stager to create ultra-realistic and on-brand 3D assets at speed and scale.

The world famous ice cream brand used Substance 3D Stager to set up assets, materials, lights, and cameras for its virtual photography during the pandemic – as photoshoots were banned to protect employees.

Gail Cummings, Global Digital Design Lead at Ben & Jerry’s, led the project, and said, “Anybody who looked at them wouldn’t be able to tell that they weren’t just shot using traditional photography.”

Substance 3D Stager is an intuitive rendering and layout tool for creative professionals that enables users to create both stylised and photorealistic renders by compositing assets into a 3D scene.

Unparalleled artistic control

At a time when we were all missing our summer barbeques, Material Artist Abderrezak Bouhedda designed an incredibly realistic 3D flame grill scene, including delicious-looking burgers and sausages, all using Substance 3D Designer.

Designer is the industry-standard parametric authoring tool, giving users unparalleled artistic control over the creation of materials, image filters, and dynamic geometry.

Through the power of procedural creation, artists like Abderrezak can create materials, models, and lighting environments with the total control of node-based authoring.

Create your assets from scratch, or by combining multiple materials and parametric filters to create more advanced surfaces.

What’s new

Adobe Substance 3D is new product at a fantastic price. The 3D suite is revolutionising 3D design for creatives in the retail industry and can be used as part of a connected ecosystem with other Adobe Creative Cloud tools – such as Photoshop and Illustrator.

What’s new

Adobe Substance 3D is new product at a fantastic price. The 3D suite is revolutionising 3D design for creatives in the retail industry and can be used as part of a connected ecosystem with other Adobe Creative Cloud tools – such as Photoshop and Illustrator.

Want to know more about Adobe Substance for retail?

Pop your details in the form and our team will get in touch. Alternatively, call us on 03332 409 204 or email adobe@Jigsaw24.com.

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