A day in the life of the Jigsaw24 creative team

A day in the life of the Jigsaw24 creative team

The creative team is part of the marketing division at Jigsaw24, and is composed of a team of copywriters and a team of designers; these two groups combined are behind the production of all marketing materials produced by Jigsaw24. But who are they really? Here’s a little overview of the team…

How the team is structured

Responsible for the supervision of the whole team is the management team, consisting of Ade Leader (the boss man), the Head of Marketing along with Victoria Baxter and Louise Goldsworthy, both design managers. When this trio of forces combine, VAL is formed – an unstoppable managing mastermind. A main part of Ade’s job is managing the workload and communicating with other teams in the business to plan and implement marketing campaigns. Victoria plots the work of the designers and organises their days by each hour. She plans months in advance (like an organisational ninja) in order to ensure that everything runs smoothly. Meanwhile, Louise deals with the tech side of the designing such as the website.

The copy team consists of four copywriters; Liz Sunter, the senior copywriter, who works alongside Shariff Ibrahim, Joe Harby and Becki Crossley. Their job centres around writing copy for all marketing materials, which can be as wide-ranging as print materials like brochures and flyers, web pages, direct email marketing and more, as well as running the social media accounts. Day to day, the copywriters will focus on certain campaigns or projects, incorporating feedback from other teams both within the business and externally. Liz’s job involves communicating with the management team and making sure the work of the other copywriters meets the briefs for the campaigns.

On the design team there is Xenia Spray-Smith who is the senior designer along with graphic designers Liana Philips, Thierry Courtois, Simon Curd who balances in-house video production and animation with graphic design, and web designer Jamie Shaw. Their work is very varied, including both print and digital collateral, web design, event invites and stands, photography and in-house video. Xenia, as senior designer, is responsible for overseeing the team as a whole and will relay information to and from the management team.

What the team are currently working on

Presently, the creative team are focused on the production of the Jigsaw24 annual report, an in-depth (132 pages) overview of the business year. In addition to this, they are continually creating newsletters and brochures throughout the year along with their everyday tasks such as sending out emails and creating blog posts.

Where they live

The main office is open plan, with the directors working alongside the marketing, apps and systems development, sales, product management and project management teams,which enables better communication and encourages great socialising between all departments. Behind their roles and responsibilities, the members of the creative team are incredibly supportive of each other and are always willing to help out other colleagues. And morale is always boosted by the odd break from work to play pool, table tennis or table football (with questionable skills), not to mention the occasional office tournaments such as darts and table tennis (all while being super productive, of course…).

If you want to find out more call us on 03332 400 888 or email us at broadcast@Jigsaw24.com. For all the latest updates follow us on Twitter @WeAreJigsaw24 or ‘like’ us on Facebook.

What’s big in visuals for 2016? Adobe give their predictions…

What’s big in visuals for 2016? Adobe give their predictions…

Choosing the right stock imagery to make your marketing more engaging can sometimes be a challenge, especially with literally millions of assets available at the click of a mouse. Sure, everyone loves a good shot of a businessman pointing to a blank pie chart with a wide grin, but is that really the right image to inspire modern audiences?

To give you an idea of the kind of images that might do, the forward-thinking folk at Adobe have put together a guide to what they think will be visual trends in 2016, including new technologies, low poly style and hipster chic. With their Adobe Stock asset library constantly growing, they’re a fair bet to predict what’s going to be big. We’ve lovingly copied it below, but you can read the full article from Adobe Head of Content Scott Braut here.”

Tech Turns Cool

“The appearance of young, tech persona in imagery is on the rise. With the popularity of tech culture (HBO’s successful “Silicon Valley” TV show as a prime example) and gadgets like virtual reality headsets and hoverboards in the mainstream, the tech industry and those in it are becoming more sought after. The next generation is learning to code and jobs in the tech landscape are desirable, replacing previous connotations that the industry is filled with hooded hackers hunching over laptops.”

Rise of New Aesthetics

“Over the past few years, we’ve seen an affinity for all things “hipster” – cappuccino art, bowties and suspenders, handlebar mustaches, 1950s tea dresses, black and white filters. Hipster aesthetic has been a mecca for brands and still remains popular, but new ones are on the rise. Brands should keep their eye out for new aesthetics representing the aspirations of the young urban creative.”

New Perspective Portrait

“The smartphone profoundly transformed not only the way people interact with cameras but the way we photograph ourselves. A new visual language arose with the “selfie” though we may be seeing a shift towards perspective portraits. Perspective portraits offer a more intricate take on a subject than the standard selfie, giving the impression that you are not looking at a photo, but are instead alongside the subject and part of the scene itself.”

Colour Consistency

“Ever year brings predictions for what will be the most popular colour. Pantone released two colours of the year – Rose Quartz and Serenity – and many trend reporters are heralding white as ‘the’ colour for 2016 (a sharp contrast from Behance’s announcement that red was their most popular hue of 2015).”

“In stock imagery, brands generally have a consolidated color scheme that already exists. Therefore, our outlook for color in 2016 is envisioned around how we will use colour instead. Consistent, bold, colour saturated images ensure an image will stand out amongst others, increasing a brand’s positioning whether that be white for calmness, pink for youthful appeal or green for sustainability.”

High-Impact Aerial

“As technological innovations increase our ability to explore more of Earth and afar, so too does the technology to photograph in stunning detail previously unchartered sights. Whereas drones were previously costly, high-tech photographic equipment, they’re now readily available for all photographers to take to the skies and capture bird’s eye view panoramas.

“Additionally, scenic backgrounds have always been a popular search result for users; they can be applied toward a multitude of projects, appealing to a wide range of people. What we will see more of in 2016, however, is the geographical locations captured.

Current Affairs

“We devour news and content on an hourly basis thanks to social media’s hold on our lives, and companies therefore need to stay on top of current affairs. As the world changes, audiences want brands to share similar values and expect companies to take stances and demonstrate support for causes. For example, in June 2015, when same-sex marriage was legalised in the United States, we saw an increase of rainbow filters and rainbow flags on social media.”

Low Poly Style

“Minimalism will remain a trend year after year, but in variations. This year’s minimalism will be low poly style. The simplicity and cut of this graphic style will increase to become a winning formula in 2016. When used in backgrounds, the style makes for a voguish, cutting edge aesthetic particularly when composed with strong, offset colours.”

Want to know more about Adobe Stock? Give us a call on 03332 409 251 or email sales@Jigsaw24.com. For all the latest news, follow @WeAreJigsaw24 on Twitter or ‘Like’ us on Facebook.

Weekly design inspiration: Halloween brands, Type:Rider and suitcase roulette

Weekly design inspiration: Halloween brands, Type:Rider and suitcase roulette

If you’ve spent the last week trying to feed tiny sheets of paper through your desk printer and letting “cupcakes” and “gingerbreads” slip through the proofing process, we’ve come to your rescue. Following last week’s round-up of our design team’s favourite snippets of inspiration, here’s another batch. Brace yourself for llama fonts, the iOS game we’ve all been playing on our lunches and men with massive moustaches (now try saying that five times, fast).

Something wicked this way comes…

It wouldn’t be right if we didn’t have an entry filled with pumpkins, spiders and witches riding the NIKE logo. Huh? Well follow the link below and you’ll find some of the world’s most famous brand logos redesigned in honour of everyone’s favourite scarefest, Halloween. From pumpkin Pringles and Fanta to an infestation of spiders at Lay’s (Walkers to the UK readers), there are some great ideas here. Any ideas for the Jigsaw24 logo?

Pringles logo redesigned for halloween

Pringles logo redesigned for halloween

Take a look at graphicdesignblog.org to see more examples.

Say good bye to Angry Birds, say hello to Type:Rider

Designed for iOS and Android, this great little game by COSMOGRAFIK is a typographic dream. Fonts and a Mario-style platformer might not seem like a match made in heaven, but we’ve not been able to put it down. Working your way through worlds that focus on different fonts – Times, Futura, Helvetica – you explore different eras and texts. I for one have always wanted to be a colon, and this is probably the only chance I’ll get.

Head to the iOS App Store to download Type:Rider now.

Llama, llama, duck

So the ducks may not be present (feel free to send us a link if you come across a duck font) but as extreme llama enthusiasts, we couldn’t resist adding this little treat to this week’s blog. In fact, no font server should be without a llama option. We’re planning on replacing our own house font for this one by llamafont.com. Their tagline is “say it in llama” and, frankly, we can’t think of anything that would be better said in anything but llama.

Insanely Great by llamafont.com

‘Insanely Great’ in llama font

Generate your own llama font text here.

Giant loo roll and suitcase roulette

We’ve all seen blogs filled with those crazy marketing ideas where some bright spark turns a tunnel into a bodily crevice or a lamppost into a coffee pot, but this nice little round-up of inspired marketing ideas over at the poke.co.uk got us talking – from billboard-sized loo roll to fries on a zebra crossing. If you need us we’ll be over at the airport…

Human roulette

Suitcase roulette

Check out the rest at thepoke.co.uk.

Men with moustaches

With Movember looming, we felt it our duty to give you some creative ideas for your facial hair, not just your design work. With that, we presnt these impressive shots from the National Beard & Mustache Championships by Greg Anderson. So good are these chaps at trimming, preening and shaping their facial fuzz that we can do nothing but bow down to their distinguished looks – well, for the most part. The chap below may be our favourite, but hit the link below to see the full set.

Designer beard and moustache

Take a look at these designer beards and moustaches.

Take a look at Jigsaw24's new design & publishing shop

Keep an eye out next Friday for more inspiration from our design team. In the meantime, head on over to the Jigsaw24 shop to take a look at great deals and prices on design and publishing essentials. Found something you think should have made it into the list? Pop it in the comments bow below.