IBC 2016: Avid demonstrates leadership in emerging IP and UHD workflows

IBC 2016: Avid demonstrates leadership in emerging IP and UHD workflows

At IBC 2016, Avid showcases IP and UHD workflow innovation on the open, interoperable Avid MediaCentral Platform.

Avid today previewed solutions for several converging technologies that are driving significant change for the media industry. By supporting real-time IP signals natively in key components of the Avid MediaCentral Platform, Avid is accelerating the industry’s transition to IP and delivering a unified environment for file-based and live signal-based media workflows that will ease the migration to emerging image formats, including UHD.

“To address the intensifying changes that our industry is facing, we are continuing to invest heavily in key technologies and innovations that are important for customer success,” said Dana Ruzicka, vice president and chief product officer at Avid. “At IBC 2016, we are demonstrating how the open, integrated Avid MediaCentral Platform will accelerate the transition to IP stream-based workflows, and make it possible for customers to create, manage, and deliver UHD content powerfully and efficiently.”

Historically, media companies have relied on specialized technologies for transporting video and audio signals throughout facilities and across geographies. Legacy technologies like coaxial cabling and baseband SDI signals were necessary because IP data networks lacked adequate bandwidth. But rapid technological advancement has made it feasible to pass professional audio and video signals over standard IP networks. Unlike traditional baseband infrastructure, IP networks are intrinsically format agnostic, paving the way for adoption of new formats like UHD. Converging on IP networks for file-based and signal-based traffic will provide media companies with increased flexibility, agility, and lower costs.

New Avid video IP integrations at IBC

Avid will demonstrate support for a variety of emerging IP standards, including SMPTE 2022-6 and VSF TR-03, illustrating how media companies can easily manage the transition to converged IP infrastructure over time. Technology presentations will showcase IP ingest, editing, playout, graphics insertion, and monitoring workflows spanning several Avid products, including Media Composer, Maestro, 3DPlay, and Playmaker.

“The innovative architecture of Avid’s MediaCentral Platform treats all content equally, regardless of its format or source,” said Alan Hoff, Vice President, Market Solutions at Avid. “We are delivering upon our vision to provide a unified, open platform for converged file and signal-based workflows by expanding support for emerging standards like IP and UHD.”

New Avid UHD integrations at IBC

Avid will showcase innovative UHD broadcast solutions that integrate seamlessly with both standard SDI production infrastructure, as well as IP production workflows. The Avid UHD workflow enables broadcasters to deliver richer, sharper content without over-investing in new solutions, and is centered on Media Composer | Software, Interplay | Production, Media | Director, Pro Tools, Avid DNxHR, and Avid NEXIS, along with graphics and replay servers.

Avid is also participating fully in the AIMS alliance and showcasing its interoperability at IBC 2016 with products from other vendors at the IP Interoperability Zone in Hall 8.

For more on the latest IBC releases, take a look at our roundup post, give us a call on 03332 409 306, email broadcast@Jigsaw24.com or pop your details in the form below. For all the latest news, follow @WeAreJigsaw24 on Twitter or ‘Like’ us on Facebook.

Pre-IBC: Avid to unveil latest innovations and new products at IBC 2016

Pre-IBC: Avid to unveil latest innovations and new products at IBC 2016

MediaCentral Platform innovations, new products and product enhancements will deliver unprecedented creativity, productivity and efficiency improvements to address the industry’s most pressing business challenges.

Avid today announced that at IBC 2016 (booth #7.J20), it will unveil several exciting MediaCentral Platform innovations, new products and product enhancements to help customers address their most pressing business challenges and stay ahead of the competition. This premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content worldwide takes place on September 9-13 in Amsterdam.

“In today’s dynamic and rapidly changing media industry, we must push the limits of technology to help our customers stay ahead of the game,” said Jeff Rosica, senior vice president and chief sales and marketing officer, Avid. “At IBC 2016, we will continue to deliver on our Avid Everywhere vision with more innovations that will help our clients transform media production and distribution through unprecedented levels of creativity, productivity and efficiency.”

At Avid’s IBC 2016 press conference on Friday, September 9, Avid Chairman, President and CEO Louis Hernandez, Jr. will unveil new solutions and technology advancements including:

MediaCentral Platform and iNEWS innovations to help news organizations create powerful, story-centric workflows, while making complex multiplatform story creation easier, more effective and efficient

New product additions and major updates for the Avid NEXIS family, the industry’s first and only software-defined storage platform specifically designed for storing and managing media

Sports solutions that support Ultra HD/4K production, and offer powerful sports enhancements and new immersive experiences for viewers

New graphics solutions to help organizations better captivate their audience and define their brand using augmented reality, unique studio enhancements and awe-inspiring 3D data-driven graphics

Innovations in sound, with more connected, more affordable live-sound solutions

Unprecedented access and choice through the MediaCentral Platform, the industry’s most open, extensible and tightly integrated solution and ecosystem that enables more streamlined and efficient workflows

Avid will also showcase recent product innovations including:

MediaCentral | UX Connector for Adobe Premiere Pro CC – Enabling Adobe Premiere Pro users to connect into Avid’s production environment through the MediaCentral Platform, MediaCentral | UX Connector for Adobe Premiere Pro CC enables Premiere Pro users to collaborate with Avid users at an unprecedented level, enabling customers to mix and match tools to fit their workflow needs and budgets.

Avid Spark – A fast-turnaround live sports enhancement tool, Avid Spark enables on-air commentators to quickly draw and add graphics to video content in real time, adding captivating visual enhancements and giving audiences better visual insight into key plays, game flow, and analysis.

Avid PlayMaker – Offering advanced slow-motion replay and media highlights editing, Avid PlayMaker enhances productivity and speeds up turnaround times. The new version of PlayMaker provides streamlined collaboration with Avid NEXIS software-defined storage. When used with Media | Director, exported clips and consolidated playlists can be automatically checked into Interplay® | Production while maintaining all keyword metadata tagging.

4Designer – Graphics authoring software 4Designer provides a complete solution for creating captivating 2D and 3D motion graphics in a wide range of resolutions, with more power, speed, and new features in a more modern interface.

Avid Maestro – A complete on-air graphics solution that enables broadcasters to quickly and easily manage and play out stunning, high-resolution graphics and animations, Avid Maestro now includes the Maestro Media Engine, supporting video ingest and playout, native user rights management, rich graphics templates, and efficient repurposing of graphic content – all from an intuitive user interface.

To follow the action online, stay tuned to Avid’s IBC blog page.

For more on the latest IBC releases, take a look at our roundup post, give us a call on 03332 409 306, email broadcast@Jigsaw24.com or pop your details in the form below. For all the latest news, follow @WeAreJigsaw24 on Twitter or ‘Like’ us on Facebook.