The kit list: Expanding into live streaming on social media

The kit list: Expanding into live streaming on social media

Unsure about bringing video live streaming in-house? Looking for the best kit that will allow you to branch out into live social, and stream directly to various social media platforms? We’ve taken a look at the successful marketing trend that’s dominating feeds in 2017.

With faster internet speeds and the advent of mobile devices, video marketing has increased in popularity as a quick and easy way of showcasing your products or services to an audience. YouTube estimates that one billion hours of content are watched daily, across 88 countries – that’s a lot of reach.

Live streaming then adds another element of marketability to video, with audiences drawn to the appeal of experiencing something as it happens, rather than a recorded event. Live social media gives users immediate access to content and the ability to give instant feedback, heightening user engagement. In fact, according to the Livestream and New York Magazine Survey, 81% of internet and mobile audiences watched more live video in 2016 than 2015, with 67% of live video viewers more likely to buy event tickets after watching a live video of the same event or similar.

All of which begs the question, is this something you should be doing in-house? A case could be made for outsourcing to specialists, but the increased control and agility that comes with doing things in-house – especially when considering the immediate nature of live video – has led many creative teams, including ours, to wonder if they could take this on themselves.

What could you be creating?

As Facebook, YouTube and other large platforms add support for live video, it’s becoming an integral part of many social campaigns, and an extension of the traditional video content you might produce for a cross-platform project.

By utilising live streaming in your marketing, you can create:

Q&As and conversations with your audience. Engage directly with your end users to promote services or share general tips about your industry. Experian hosted a live chat in July on tips for buying a new car, with specialist speakers and interaction with users via the hashtag #CreditChat.

Special announcements and product introductions. Keep your audience up to date with live announcements and immediate access to information as it becomes available, as Nissan did with the launch of its 2016 Maxima at the New York auto show.

Live event streams. Drive ticket sales and participation by giving users a taste of the kind of live experiences your brand can offer. In June this year, endurance event brand Tough Mudder streamed a training event that offered tips and encouraged involvement.

Backstage pass and behind-the-scenes glimpses. Make your audience feel part of your event by granting exclusive live access to places they might not typically be able to go. Grazia UK had success with this by live streaming events from Facebook’s London HQ.

So what kit do you need to invest in?

Relying on one of your team being able to film and stream an event on their iPhone isn’t quite going to cut it for professional events – you need to be able to ensure professional quality audio and video across all your streams, especially if you want to record the stream and repurpose the footage elsewhere in your campaign. Phones typically can’t stream and record simultaneously, so you lose this feature entirely if you base your setup around a mobile, and adding titles and graphics that keep your stream on-brand isn’t something you can do with an iPhone setup.

Luckily, there are plenty of dedicated live streaming products that will give you the high quality, reusable footage. The range of options available can seem daunting, so we’ve asked our production experts to pick out a simple kit to get you started on creating and broadcasting live video directly to your social media platforms.

The Blackmagic Design Web Presenter allows you to stream to all popular platforms, including Facebook Live, YouTube Live, Twitch.tv and Periscope. It makes any SDI or HDMI video source appear as a USB webcam, so you can use professional cameras for higher quality web streaming.

Also from Blackmagic Design is the Micro Studio Camera 4K, the world’s smallest broadcast quality live production camera capable of HD, Ultra HD and 4K shooting. The camera body is not much bigger than the lens mount, so it’s a super flexible camera head that can be rigged for larger production, and you can control the focus, iris and zoom remotely with an ATEM switcher. Audio-wise, it has its own built-in mic, plus a 3.5mm jack so you can add a dedicated microphone.

And with the Blackmagic Design Hyperdeck Studio Mini, you can record and play back your live stream for later use. This professional deck records and plays back broadcast quality 10-bit video as ProRes files on commonly available SD cards.

How can we help?

We can provide all the kit you need for live streaming from one place, with 30 day credit accounts (subject to you passing a credit check) and next day delivery on many key items.

If you’re not quite ready to buy, our longstanding relationships with leading media vendors mean that we’re perfectly placed to advise on the directions different suppliers are taking with live streaming, and help you find kit, storage solutions and workstations to support the direction you want to take, as well as advice on how to fit them all together.

If you want to know more about live streaming, give us a call on 03332 409 306 or email designsolutions@Jigsaw24.com. If you’re ready to start shopping head to our design store, here.

Blackmagic Design Update: Brand new products announced

Blackmagic Design Update: Brand new products announced

Earlier this week, Blackmagic Design unveiled three new products designed to meet the needs of new live broadcasting services including YouTube Live, Facebook Live and Twitter’s Periscope. With both live broadcast and traditional broadcast in mind, the three new releases have been positioned as a way to bring broadcast quality production values to those involved in web production. Check out details of the new releases below.

ATEM Television Studio HD

When it comes to creating content, the fastest way to generate it is by doing it live!

The original ATEM Television Studio is a true professional switcher and it introduced people to the live television industry and was powerful enough to let them grow. But Blackmagic Design have designed a new model that takes those great features and adds to them, making it a lot more powerful by using the latest technology available.

ATEM Television Studio HD

The new model is called ATEM Television Studio HD and it’s a professional live production switcher designed for both broadcast and AV professionals.

It includes 4 SDI and 4 HDMI inputs so you can now connect up to 8 simultaneous sources, and it supports all SD and HD formats up to 1080p60! You get high end broadcast features, such as re-sync on all inputs, so you always get clean switching whether you’re using professional or consumer cameras. Plus, you get multi view output so you can see all 
of your sources, but it now includes audio meters and you can route
 the views.

The most dramatic new features are the built-in control panel which means you can live switch right from the front panel. The new design is based on the Teranex Mini converters, so it fits well on a desktop or you can rack mount it. This new model also has powerful features such as a built-in DVE, built-in talkback headset connections, 4 program outputs for cameras that have mix minus support, flash-based media store, an independent aux output and analog audio inputs on XLR connectors.

Of course the new model still includes the ATEM software control panel, so you can switch your program by using the software control panel, or you can use the front panel and you don’t even need to use a computer!
 There is a range of menus on the LCD that let you access all switcher features too!

Blackmagic Design are excited by this new model of ATEM Television Studio HD and believe that this new model goes way beyond what the old model can do. The best news is it’s only £785 ex VAT!

The new ATEM Television Studio HD is available now – head on over to the Jigsaw24.com store to find out more.

HyperDeck Studio Mini

This next product Blackmagic Design introduced completely redefined what a professional broadcast deck can be! HyperDeck Studio Mini is a miniaturised broadcast deck that’s only a third of the size of the current HyperDeck models. It’s so small and packed with features that it can do clip playback, record masters for live production, and it can even handle
 digital signage!

HyperDeck Studio Mini

Even at this incredibly small size, it’s still a true professional deck that records and plays back broadcast quality 10-bit video as ProRes files on commonly available SD and UHS-II cards.

HyperDeck Studio Mini is packed with features, including 6G-SDI for working with all formats up to 2160p30, HDMI 2.0 for monitoring, dual
SD card slots for non-stop recording and a reference output with built in sync generator that lets you daisy chain and synchronize multiple
 decks together!

This new model can even play back 4:4:4:4 RGBA ProRes files to separate fill and key outputs when you are working in HD formats! HyperDeck Studio Mini also includes industry standard RS-422 deck control, a built in power supply and ethernet with PoE+ for control and remote uploading media via FTP!

HyperDeck Studio Mini can be controlled by ATEM switchers, so it’s a perfect media player for running clips, animations and stingers into the new ATEM Television Studio HD. But the most exciting part is you can mount a ATEM Television Studio HD and the HyperDeck Studio Mini in a single rack unit so you get a live production studio and mastering recorder in a single rack unit.

With the Ultra HD HDMI output, ethernet with control and file upload as well as the built-in sync generator and ref output, HyperDeck Studio Mini also makes a perfect digital signage solution. You can hide it behind a wall mounted monitor or sync multiple units together for extremely high resolution sings. Imagine using 4 HyperDeck Studio Minis for an 8K
 digital sign!

HyperDeck Studio Mini is available now for £625 ex VAT. Check it out on the Jigsaw24.com store.

Blackmagic Web Presenter

Next up is the new Blackmagic Web Presenter, and this new product lets you make any SDI or HDMI source looks like a simple USB webcam, but because it’s professional video, the quality is much higher!

Blackmagic Web Presenter

With a new age of web broadcasting and streaming platforms such as YouTube Live, Facebook Live, Twitch.tv and Periscope, Blackmagic Web Presenter lets you use open source software tools such as Open Broadcaster and XSplit Broadcaster to open up global live streams from any location. Because Blackmagic Web Presenter looks like a webcam, any software works and you can use any platform such as Windows, Mac,
Linux and Chromebook. You can even make broadcast quality Skype calls for doing live interviews easily from any location, even with poor
 internet connections!

Blackmagic Web Presenter includes 12G-SDI and HDMI inputs that support all SD, HD and Ultra HD input video formats up to 2160p60 and then the video is down converted to 720p HD for streaming. Blackmagic Web Presenter will even lower the frame rate automatically when the software requests it due to low bandwidth internet connections. Using 720p for streaming means you get great quality HD, in 16:9 format but with the lowest possible data rate so the streaming is simple and easy to setup. Blackmagic say they’ve even streamed over a tethered mobile phone internet connection in broadcast quality!

If you add an optional Teranex Mini Smart Panel, then you get full controls and an LCD display with video preview, audio meters, video formats and the current USB frame rate. But what’s really exciting is the HDMI input features a re-sync so you can use the smart panel to live switch between the SDI and HDMI inputs right from the front of the Blackmagic Web Presenter. You can even use the HiFi audio input for music and the XLR audio input for a presenter microphone!

The new Blackmagic Web Presenter is available now for £395 ex VAT. Visit the Jigsaw24 store to find out more.

Blackmagic Studio Camera Update

Blackmagic also announced new, lower priced versions of their popular Blackmagic Studio Camera and Blackmagic Studio Camera 4K.

studio-camera-head

The older models of the camera included a large internal battery but feedback from customers said that this made air freighting the camera around with their live production system difficult due to new restrictions on batteries by the airlines.

Plus customers doing live production generally simply plug the camera into the AC outlet anyway. This update no longer includes the battery meaning customers can ship them anywhere and it allows the cameras to be sold at new 
lower prices.

The new Ultra HD Blackmagic Studio Camera 4K model is now only £1399 ex VAT.

Want to find out more? Get in touch with the team on 03332 409 306 or email sales@Jigsaw24.com.