How did the creative industry perform in 2017?

How did the creative industry perform in 2017?

2017 has come and gone, and what a year it’s been. Creative agencies have produced impressive content and campaigns during the last 12 months, and we’ve really enjoyed seeing everything they’ve created. But how did the creative sector fare economically, which campaigns have been the most engaging and successful, and what economic factors should you be thinking about as we head into 2018? 

To get a real picture of the creative industry’s economic impact in 2017, it’s worth examining its performance over the last few years. Looking back, the sector’s GDP contribution has grown year on year – from £63.4 billion in 2010 to a whopping £91.8 billion in 2016. 2016’s figure even grew by an impressive £6 billion on 2015’s number, and there’s no sign of 2017 bucking the trend. But why is that? For a start, 2017 has been home to lots of effective creative campaigns – lets take a look at some of them…

Lucozade: Contactless bottles

As part of an awareness campaign, Lucozade treated London commuters to a free trip on the underground back in May. During rush hour, the company handed out bottles of the energy drink that had contactless pins on the bottom, allowing commuters to simply scan the item at the gates and board their train without spending a penny.

Airbnb: Don’t Go There. Live There. 

After market research suggested that 86% of Airbnb users wanted to experience a new place like someone who actually lives there, Airbnb were inspired to launch their ‘Live There’ campaign. Hosted entirely through social media, it focused on Airbnb’s unique service – offering tourists the chance to live in an actual home rather than hotels while travelling, and encouraged deeper integration into local communities during a stay away.

Addict Aide: Like My Addiction

Addict Aide launched a campaign on Instagram to help shed light on alcoholism and how social media can be used to promote and encourage it.  Having caught the attention of the right audience – teenagers and young adults – the campaign ultimately generated 5 times as much web traffic for Addict Aide’s homepage.

Heineken: Worlds Apart

Heineken set out to prove that having a simple conversation over a beer can bring even the most diametrically opposed people together. Having been given three tasks to complete, participants would only discover how different they really were towards the end of the beer maker’s social experiment.

Tesco: Discover app

Having teamed up with Engine Creative, Tesco built an AR app to enhance the shopping experience for their customers. Tesco Discover allows shoppers to scan pages from their brochures, where they can access an array of related information, images, video, competitions and more. The app also builds on Tesco’s successful partnership with Disney, letting users scan Frozen-themed books and stickers to bring a 3D scene from the movie to life within the Discover app. Customers can even take virtual selfies with various Frozen characters within the AR app.

Embracing new mediums

Right now, the creative industry accounts for around one in 11 jobs in the UK, and that number is rising – unlike other industries, the creative sector is one of the least likely to lose jobs to automation. Combine that with industry-wide collaboration, entrepreneurialism and a raft of new trends, and you’ve got a recipe for continued growth. And creatives have been quick to incorporate fresh mediums into their work this year.

From augmented reality (AR) to artificial intelligence (AI) to social media live streaming to virtual reality (VR), agencies throughout the country have jumped on these tools and used them to create engaging content for their audiences. Inside the creative industry, the best example of this is the rapid growth of a field known as ‘createch’ (which grew 11.4% in 2016). Createch is an area in which technology is used to enable and enrich creativity (particularly for things like audio, video and storytelling), allowing content producers to deliver new services, products and experiences to consumers. As a result, new, immersive technology mediums like the ones mentioned above have encouraged continued innovation in this field and are sure to deliver further growth and development in 2017, particularly as the technology becomes more advanced and readily-available.

What to look out for in 2018

It’s estimated that by 2018, the value of the creative industry in the UK will grow by almost £9 billion to a total of £100 billion. And with the continued success of UK exports in games, design, film and TV, music and more, it’s essential for creative businesses to be ahead of the curve and prepared to experiment with new technology and creative mediums next year.

To help with this, the UK government are investing £500 million in AI, full fibre broadband and 5G (the fifth generation of telecommunications standards). And with over 2 million people employed in the creative sector in the UK, this money is expected to bolster the country’s position as a creative market leader on the world stage.

As the UK moves closer to severing its ties with the EU next year, it’s also worth considering the affect Brexit could have on the industry’s talent pool. While creatives are currently free to travel throughout Europe for business, this could soon change and agencies will have to rely on the UK’s workforce to provide the talent and skills they need. That means businesses will likely have to refocus and invest in the training and development of UK-based workers in 2018 in order to avoid falling behind in the years to come.

If you want to know more, give us a call on 03332 400 888 or email designsolutions@Jigsaw24.com. For all the latest news, follow @WeAreJigsaw24 on Twitter, or ‘Like’ us on Facebook.

 

Creatives on… Panasonic Lumix GH5

Creatives on… Panasonic Lumix GH5

It’s been a long time coming, but the Panasonic Lumix GH5 is finally here giving you the highest picture quality in the history of Lumix G compact systems cameras. The experts are impressed, and so are we.

The GH5 is ideal for any creative team looking to stay at the cutting edge of video marketing, capable of gorgeous 6K and 4K/60p video and boasting a high-end, futureproof spec.

Why the GH5 is great for your creative workflow

With its compact design, high frame rate and intuitive controls, the GH5 has been described as a great fit for a creative agencies, photographers and videographers. Working with traditional cameras you could be shooting at 10 or 12 frames per second – with the GH5 that jumps to 30 or 60 frames a second, ensuring you perfectly capture the images you can’t afford to miss. Simply put, this camera just keeps on giving, and as your team’s video projects become more ambitious and complex over time, you’ll find it consistently meeting your new requirements.

The Lumix GH5 is adaptable to most shooting situations, including extreme conditions, allowing you to focus on the shot and not worry about whether your equipment will be up to the task. Speaking of adaptability, if you’re shooting some internal video for marketing on a low budget, the GH5 is really forgiving so you can be confident that it won’t let you down. Shooting at low or awkward angles isn’t an issue either, as the free angle screen with touch capabilities can be flipped out and tilted to whatever angle is required. The 6K photo function allows you can capture the greatest detail, giving you clear, crisp images with accurate colour representation.

Panasonic GH5 is available from us for £1399 ex VAT, and for that money you’re getting a solid investment. At a good price point and with a good form factor, the GH5’s ability to shoot high frame rates in HD and shoot in 4K60p means you can film almost entirely handheld. Similarly, the fact that you can capture slow-motion footage handheld will save you a lot of time and you’ll see a noticeable uptick in productivity and efficiency as a result.

GH5 features

Capture unmissable moments with the GH5’s dual image stabilisation, high picture quality and professional video performance. Some of the pros’ favourite features include;

– 3MP MOS sensor without low pass filter.

– Accurate AF tracking with new DFD technology.

– Large 0.76x 3,680k-dot OLED live viewfinder.

– Unlimited 4K 60p/50p video recording.

– Double SD card slot.

– Dust, splash and freeze-proof.

– High durability magnesium alloy frame.

– 4K 4:2:2 10but internal recording.

– 5-axis dual image stabilisation.

– Free angle touch screen.

– 6K photo capability.

– 18MP/30FPS burst shooting.

– Bluetooth and WiFi.

What the experts say…

See the Lumix GH5 in action and hear from the professionals on how this camera helps them get on with capturing the perfect shot.

Ross Grieve, portrait and commercial photographer.

“The GH5 for me is a real turning point, it’s a game changer.”

Steven Clarey, professional extreme sports photographer.

“I feel confident that I can get that epic shot when everything comes together.”

Daniel Berehulak, photojournalist.

“The GH5 opened up so many opportunities for photographers.”

Want to find out more about the Panasonic Lumix GH5? Give us a call on 03332 400 306 or email broadcast@Jigsaw24.com. For all the latest news and reviews, follow us on Twitter @WeAreJigsaw24 and ‘like’ us on Facebook.

 

Buyers’ guide: Apple desktops

Buyers’ guide: Apple desktops

While Mac has long been the go-to choice for creatives using resource-draining editing software or demanding design programs, Mac has also proven itself as a brilliant option for business and beyond. When it comes to Mac for desktop, there are three simple choices: the all-in-one iMac, the powerful, professional Mac Pro, and the compact and efficient Mac mini.

In the desktop arena, Mac faces fierce competition from a vast array of PCs all clamouring to sit atop your desk. And packing in a huge assortment of different processors, graphics cards and monitors, the desktop world can be a perplexing and intimidating place – particularly for first time buyers. With Apple’s Mac desktop range, you know what you’re getting – a familiar UI, trusty hardware and an assortment of essential creative software and applications at your fingertips.

Take a look at this essential buyers’ guide so you know exactly what you’re in for when you go with Apple and their Mac desktops.

iMac

m227axc

With its big, bright Retina display now available in 5K on the 27″ model and 4K on its 21.5″ sister, and powerful internals, the iMac really is the ultimate all-in-one desktop. It’s long been popular among image specialists and designers, and has caught the attention of videographers thanks to its built-in 4K editing capabilities. But outside of the creative world, it’s also found favour with business users, education institutions, and home users, thanks to its multi-purpose ethos.

The iMac is both sleek in design and space-efficient, with all the internals  built into its gorgeous, slim screen, meaning no cables and no mess. It even comes equipped with an Apple Magic Keyboard, Magic Mouse 2 or Magic Trackpad 2 to boot.

The specs:

21″ iMac

– 21″ widescreen display.

– Up to 2TB Fusion Drive.

– Up to 16GB (2x8GB) RAM.

– Up to Core i5 2.8GHz processor.

– Up to Intel Iris Pro Graphics 6200. 

From £869 ex VAT on Jigsaw24.

21″ iMac with 4K Retina display 

– 21″ 4K Retina display.

– Up to 2TB Fusion Drive.

– Up to 16GB (2x8GB) RAM.

– Up to Core i7 3.3GHz processor.

– Up to Intel Iris Pro Graphics 6200. 

From £1199 ex VAT on Jigsaw24.

27″ iMac with 5K Retina display

– 27″ 5K Retina display.

– Up to 3TB Fusion Drive.

– Up to 32GB (4x8GB) RAM.

– Up to Quad Core i7 4.0GHz processor.

– Up to AMD Radeon R9 M395X with 4GB of GDDR5 memory 

From £1449 ex VAT on Jigsaw24. 

Mac Pro

Mac Pro on Jigsaw24

The creative powerhouse and Apple’s workhorse, the Mac Pro is the only way to go if you’re looking for optimum performance, user-specific customisability and the ultimate editing hub. With the potential to house a colossal 64GB of RAM and up to 12 individual processors,  Mac Pro will deliver at every turn.

There’s a reason Mac Pro is considered the industry-standard – it’s fast and reliable, perfectly suited for editing audio and video in your favourite applications like Premiere Pro, Final Cut Pro X and Da Vinci Resolve. The power of the Mac Pro is contained within its discreet yet stylish cylindrical casing and is only 25cm high and 5kg in weight – perfect for maintaining a clear, open workspace. Sporting all the ports you could ever need, Mac Pro allows you to connect all of your essential peripherals, right at home in a large creative suite complete with multiple monitors and lots of external storage. If you want to make use of Mac Pro’s customisability and design a desktop computer suited specifically to you, we recommend giving our Mac Pro Configurator a look.

The specs:

– Up to 2.7GHz 12-core processor.

– Up to 1TB PCIe-based flash storage.

– Up to 64GB (4x16GB) memory.

– Up to Dual AMD FirePro D700 with 6GB GDDR5 VRAM.

– Support for three 4K displays,

– Six Thunderbolt ports.

From £2485 ex VAT.

 

Mac mini

mac mini

The light and compact Mac mini offers an impressive amount of power for such a small computer. With 3GHz of muscle and up to 16GB of RAM, Mac mini coasts through those essential office tasks and performs well under processing pressure. While it may not match the sheer performance of the Mac Pro or iMac, it’s perfect for streaming your content around an office or in a meeting with AirPlay. For all of your admin, server, or streaming-based needs, look no further than the Mac mini.

The specs:

– Up to 1TB flash storage.

– Up to 16GB (2x8GB) RAM.

– Up to Dual Core i7 3GHz processor.

From £395 ex VAT.

Want to know more about MacBook, MacBook Air and MacBook Pro? Give us a call on 03332 409 306, email sales@Jigsaw24.com or just pop your details in the form below and we’ll be in touch. For all the latest news and tips, follow @WeAreJigsaw24 on Twitter or ‘Like’ us on Facebook.

 

 

 

Buyers’ Guide 2016: MacBook for Creatives

Buyers’ Guide 2016: MacBook for Creatives

With efficient, dependable mobile working capabilities, the Apple MacBook range is more popular than ever among creatives. Built to edit, process, administrate and develop, MacBook notebooks deliver at the high standard you’re accustomed to. Despite fierce competition, MacBook stands out with three distinct models: MacBook Air, MacBook, and MacBook Pro. Each notebook would fit well into any creative environment, but which one is right for you and your work?

Creatively, MacBook computers are there to accommodate you, providing the apps you love and unmatched portable performance you won’t want to go without. If you’re looking to upgrade your existing MacBook or make the jump to Mac for the first time, it’s always handy to know exactly what you’re jumping into – so we put together this guide below to point you in the right direction.

MacBook Pro

MacBook Pro

The cornerstone of Apple’s notebook range, MacBook Pro is the technical juggernaut of the gang. With as much RAM and CPU power as you could want, your creativity has no limits on MacBook Pro. And with Apple’s gorgeous Retina display available in 13″ or 15″, it’s ideal for seeing your creations up close and personal in vibrant high definition colour. MacBook Pro is perfectly suited for creatives both in the office or on the move, so if videography, design or picture editing is your game, this may be the teammate just for you. With a variety of different ports, including Thunderbolt 2, MacBook Pro delivers the functionality you’ve come to expect.

Your favourite apps are right at home on MacBook Pro, which has sturdy technical foundations perfect for running Adobe Creative Cloud software. Premiere Pro, Photoshop and After Effects operate comfortably on MacBook Pro, utilising its processing and graphics capabilities to ensure a smooth ride from start to finish. And, of course, it’s great for documents and spreadsheets, too!

MacBook Pro doesn’t quite match MacBook Air when it comes to portability, but don’t let that deter you. Despite its superior spec, MacBook Pro is still easy to carry around weighing in at 1.58kg for the 13″ model and 2.02kg for the 15″ version. Resource-demanding creative work on the go has never been easier!

If you’re looking for a bargain on the MacBook Pro, why not take a look at a previous generation model?

The specs:

13″ MacBook Pro

– 13.3″ high-res glossy display.

– Up to 512GB flash storage or 1TB hard drive.

– Up to 8GB RAM.

– Fifth-generation Intel Core i5 and i7 processors.

– Intel HD Graphics 4000 processor.

From £742 ex VAT.

13″ MacBook Pro with Retina display

– 13.3″ ultra-thin Retina display.

– Up to 1TB flash storage.

– Up to 16GB RAM.

– Fifth-generation Intel Core i5 and i7 processors.

– Intel Iris Graphics 6100 processor.

From £827 ex VAT.

15″ MacBook Pro with Retina display

– 15.4″ ultra-thin Retina display.

– Up to 1TB flash storage.

– Up to 16GB RAM.

– Fifth-generation Intel Core i5 and i7 processors.

– Intel Iris Graphics 6100 processor.

From £1299 ex VAT.

 MacBook Air

MacBook Air

MacBook Air is Apple’s lightest, thinnest notebook. A mainstay of Apple’s product lineup since 2008, it’s a highly portable, surprisingly powerful machine designed with manoeuvrable working in mind. The notebook has all its internals hidden away inside its slim casing (1.7cm at its thickest!), and its light weight, just 1.08kg, meaning you can carry it around all day long.

Shining in speed and efficiency, the 11″ MacBook Air lasts for nine hours, while its 13″ counterpart slogs it out for a total of twelve depending on how you use it. MacBook Air packs solid state flash storage, ensuring quick boot times and no lagging so you can crack on with creating.

MacBook Air is perfect for showing off your creative content too – pick it up, head into a meeting and stream your creativity via AirPlay or Apple TV. Portability is key – you can take your material anywhere with MacBook Air, view it, stream it and edit it on the go with minimal hassle.

Grab a bargain on a previous generation MacBook Air from us!

The specs:

11″ MacBook Air

– 11.6″ high-res glossy display.

– Up to 512GB flash storage.

– Up to 8GB RAM.

– Fifth-generation Intel Core i5 and i7 processors.

– Intel HD Graphics 6000 processor.

From £549 ex VAT.

13″ MacBook Air

– 13.3″ high-res glossy display.

– Up to 512GB flash storage.

– Up to 8GB RAM.

– Fifth-generation Intel Core i5 and i7 processors.

– Intel HD Graphics 6000 processor.

From £702 ex VAT.

MacBook

macbook

The 12″ MacBook is available in a variety of colours, complementing its colourful Retina display. It’s thinner and lighter than its siblings and still packs a punch with some impressive specs for such a small machine. It’ll breeze through presentations and spreadsheets, great for getting your admin work done and dusted.

It’s all for one with the MacBook, which provides a USB-C port used for all peripherals. Charge, transfer and connect from one port, but remember to purchase additional adaptors if this isn’t enough. USB-C transfers content quickly, 5Gbps to be exact, excellent for shifting those video and picture files across devices.

Make a saving on the sleek and portable MacBook with this offer on the 12″ 8GB Dual Core 1.3GHz model.

The specs:

12″ MacBook

– 12″ Retina display.

– Up to 512GB flash storage.

– 8GB RAM.

– Core M processor.

– Intel HD Graphics 5300.

– Gold, silver or space grey.

From £866 ex VAT.

Want to know more about MacBook, MacBook Air and MacBook Pro? Give us a call on 03332 409 306, email sales@Jigsaw24.com or just pop your details in the form below and we’ll be in touch. For all the latest news and tips, follow @WeAreJigsaw24 on Twitter or ‘Like’ us on Facebook


Buyers’ Guide 2016: iPad for Creatives

Buyers’ Guide 2016: iPad for Creatives

An ever-popular choice among consumers, iPad is now also rapidly becoming a mainstay of the creative sector. With the launch of iPad Pro in November, Apple completed an impressive lineup of three tablet devices all designed to cater for different users and purposes. 

Each version comes with your classic iPad essentials – Retina display, a FaceTime HD camera on the front, an iSight camera on the other, a huge database of must-have apps, and a stylish design. When it comes to their creative application, the iPad family are capable of delivering high-quality design-oriented apps, support an array of picture editing apps, and, in the case of iPad Pro, allow for 4K video editing.

With each iPad packing a different set of specs, it’s important to consider which one is right for you and your work. Screen size, processing power, storage and overall performance all differ slightly between models, so take a look below to help you make the right decision.

iPad Pro

ipad_pro

The 12.9″ iPad Pro delivers Apple’s largest-ever Retina display, providing wide, open workspaces on any design app. Working in conjunction with the Apple Pencil (which iPad Pro scans 240 times a second to provide a seamless, lag-free experience), iPad Pro allows its users to scribble, sketch and draw to their hearts’ content using popular Adobe mobile apps like Sketch, Draw and Comp. Similarly, iPad Pro makes an ideal partner for other Adobe favourites on iPad – Photoshop Express and Lightroom among others.

Its expansive display acts as an excellent creative space, displaying every detail and colour in crystal clear high-definition – perfect for editing 4K video. iPad Pro’s screen not only provides vibrant colour and exquisite detail, it’s big, meaning extra keyboard space (great for avoiding those pesky typos and bumbling autocorrect errors) and a cleaner, clearer looking UI. If you’d prefer to work with a physical keyboard, take a look at the Smart Keyboard. Designed specifically for iPad Pro, this unique keyboard-case is both durable and lightweight.

iPad Pro is designed with quick, on-the-go creativity in mind, providing strong graphics performance and rapid functionality thanks to its A9X processor. It gives you a creative experience on a larger scale than its iPad siblings, one that many creatives won’t want to miss.

The specs:

– 32GB or 128GB capacity (WiFi only), 128GB (WiFi and cellular).

– 12.9″ 2732×2048 resolution display.

– A9X chip with 64-bit architecture (2.5x faster than A7 chip with 5x faster graphics).

– 8MP iSight camera and 1.2MP FaceTime camera with 720p HD video.

– Touch ID.

– Apple Pay.

– Available in silver, gold and space grey.

Prices start from £547 ex VAT.

iPad Air

ipad_air_2

With a slimmer, sleeker, more compact build, the iPad Air gives greater portability, making it perfectly suited to viewing content on the move and using your favourite apps to design and create. iPad Air shines when used for presentations, streaming and administration, which is an essential part of almost any work in the creative sector. The lightweight aluminium body weighs in at just 444 grams and packs a 9.7″ display, matching that of the original iPad. Despite its slender design, iPad Air is incredibly durable, exactly what you want for a device that’s constantly on the move.

If you’re after the hottest, most up-to-date tech, it’s worth considering an investment in iPad Air 2 as opposed to the original. iPad Air 2 comes with a number of improvements over its predecessor – a faster processing chip, the A8X as opposed to the A7 (which would improve editing and design performance), Touch ID security technology, and larger storage capabilities (up to 32GB in the original model, and up to 128GB in the iPad Air 2), preferable if you’re storing a large amount of work on the device.

The specs:

iPad Air 2

– 16GB, 64GB and 128GB capacities (WiFi only or WiFi and cellular).

– 9.7″ 2048×1536 resolution display.

– A8X chip with 64-bit architecture (1.4x faster than A7 chip with 2.5x faster graphics).

– 8MP iSight camera and 1.2MP FaceTime camera with 720p HD video.

– Touch ID.

– Available in silver, gold and space grey.

– Prices start from £295 ex VAT.

iPad Air

– 16GB or 32GB capacity in WiFi or WiFi and cellular.

– 9.7″ 2048×1536 resolution display.

– A7 chip with 64-bit architecture.

– 8MP iSight camera and 1.2MP FaceTime camera with 720p HD video.

– Available in silver and space grey.

– Prices start from £320 ex VAT.

iPad mini

ipad_mini_4

iPad mini offers a smaller, more portable form than its counterparts, but retains many of their core features, meaning you’ll get a familiar and reliable Apple iPad experience. While it does lack the content creation capabilities of the other two iPad, it’s important to remember the benefits of a small, portable, yet technologically sound tablet device. The mini works great as a digital notebook, ideal for sketches, document management, quick photo and video capturing (thanks to two high-quality cameras), and notes. Think of iPad mini as a handy little companion to your desktop machine back at the studio.

At 6.1mm thick and equipped with a 7.9″ screen, iPad mini is possibly a little smaller than some users may like. Despite this, the lower asking price of iPad mini is worth a thought if you’re looking for a more cost- effective way to view, share and store your creative content on the go.

The specs:

iPad mini 4

– 16GB, 64GB or 128GB capacity (WiFi only or WiFi and cellular).

– 7.9″ 2048×1536 resolution display.

– A8 chip.

– 8MP iSight camera and 1.2MP FaceTime camera with 720p HD video.

– Apple Pay.

– Touch ID.

– Available in silver, gold and space grey.

– Prices start from £261.50 ex VAT.

iPad mini 2

– 16GB or 32GB capacity (WiFi only or WiFi and cellular).

– 7.9″ 2048×1536 resolution display.

– A7 processor.

– 8MP iSight camera and 1.2MP FaceTime camera with 720p HD video.

– Available in silver and space grey.

– Prices start from £179.50 ex VAT.

Want to know more about iPad? See the full range here or get in touch with our team by calling them on 03332 409 306 or email sales@Jigsaw24.com.