How did the creative industry perform in 2017?

How did the creative industry perform in 2017?

2017 has come and gone, and what a year it’s been. Creative agencies have produced impressive content and campaigns during the last 12 months, and we’ve really enjoyed seeing everything they’ve created. But how did the creative sector fare economically, which campaigns have been the most engaging and successful, and what economic factors should you be thinking about as we head into 2018? 

To get a real picture of the creative industry’s economic impact in 2017, it’s worth examining its performance over the last few years. Looking back, the sector’s GDP contribution has grown year on year – from £63.4 billion in 2010 to a whopping £91.8 billion in 2016. 2016’s figure even grew by an impressive £6 billion on 2015’s number, and there’s no sign of 2017 bucking the trend. But why is that? For a start, 2017 has been home to lots of effective creative campaigns – lets take a look at some of them…

Lucozade: Contactless bottles

As part of an awareness campaign, Lucozade treated London commuters to a free trip on the underground back in May. During rush hour, the company handed out bottles of the energy drink that had contactless pins on the bottom, allowing commuters to simply scan the item at the gates and board their train without spending a penny.

Airbnb: Don’t Go There. Live There. 

After market research suggested that 86% of Airbnb users wanted to experience a new place like someone who actually lives there, Airbnb were inspired to launch their ‘Live There’ campaign. Hosted entirely through social media, it focused on Airbnb’s unique service – offering tourists the chance to live in an actual home rather than hotels while travelling, and encouraged deeper integration into local communities during a stay away.

Addict Aide: Like My Addiction

Addict Aide launched a campaign on Instagram to help shed light on alcoholism and how social media can be used to promote and encourage it.  Having caught the attention of the right audience – teenagers and young adults – the campaign ultimately generated 5 times as much web traffic for Addict Aide’s homepage.

Heineken: Worlds Apart

Heineken set out to prove that having a simple conversation over a beer can bring even the most diametrically opposed people together. Having been given three tasks to complete, participants would only discover how different they really were towards the end of the beer maker’s social experiment.

Tesco: Discover app

Having teamed up with Engine Creative, Tesco built an AR app to enhance the shopping experience for their customers. Tesco Discover allows shoppers to scan pages from their brochures, where they can access an array of related information, images, video, competitions and more. The app also builds on Tesco’s successful partnership with Disney, letting users scan Frozen-themed books and stickers to bring a 3D scene from the movie to life within the Discover app. Customers can even take virtual selfies with various Frozen characters within the AR app.

Embracing new mediums

Right now, the creative industry accounts for around one in 11 jobs in the UK, and that number is rising – unlike other industries, the creative sector is one of the least likely to lose jobs to automation. Combine that with industry-wide collaboration, entrepreneurialism and a raft of new trends, and you’ve got a recipe for continued growth. And creatives have been quick to incorporate fresh mediums into their work this year.

From augmented reality (AR) to artificial intelligence (AI) to social media live streaming to virtual reality (VR), agencies throughout the country have jumped on these tools and used them to create engaging content for their audiences. Inside the creative industry, the best example of this is the rapid growth of a field known as ‘createch’ (which grew 11.4% in 2016). Createch is an area in which technology is used to enable and enrich creativity (particularly for things like audio, video and storytelling), allowing content producers to deliver new services, products and experiences to consumers. As a result, new, immersive technology mediums like the ones mentioned above have encouraged continued innovation in this field and are sure to deliver further growth and development in 2017, particularly as the technology becomes more advanced and readily-available.

What to look out for in 2018

It’s estimated that by 2018, the value of the creative industry in the UK will grow by almost £9 billion to a total of £100 billion. And with the continued success of UK exports in games, design, film and TV, music and more, it’s essential for creative businesses to be ahead of the curve and prepared to experiment with new technology and creative mediums next year.

To help with this, the UK government are investing £500 million in AI, full fibre broadband and 5G (the fifth generation of telecommunications standards). And with over 2 million people employed in the creative sector in the UK, this money is expected to bolster the country’s position as a creative market leader on the world stage.

As the UK moves closer to severing its ties with the EU next year, it’s also worth considering the affect Brexit could have on the industry’s talent pool. While creatives are currently free to travel throughout Europe for business, this could soon change and agencies will have to rely on the UK’s workforce to provide the talent and skills they need. That means businesses will likely have to refocus and invest in the training and development of UK-based workers in 2018 in order to avoid falling behind in the years to come.

If you want to know more, give us a call on 03332 400 888 or email designsolutions@Jigsaw24.com. For all the latest news, follow @WeAreJigsaw24 on Twitter, or ‘Like’ us on Facebook.

 

When’s best to refresh your team’s creative technology?

When’s best to refresh your team’s creative technology?

If you’ve had your current technology setup for a while now and it’s still doing a perfectly good job, upgrading probably isn’t even on your radar. And that’s fair enough – spending on new kit can be expensive, and moving over to fresh hardware can be a hassle if you don’t really need to. But it’s important to remember that as new software and standards are released, your tech will gradually begin to slow down. 

It’s easy to sit back, relax, and deal with something as big as a complete technology refresh only when you absolutely have to, and having the very latest hardware isn’t exactly essential. With that being said, why should you bother upgrading your kit, when exactly is the best time for a refresh, and how can you ensure you’re getting the best value for money?

Why?

If you want to stay ahead of the competition, having access to the latest hardware is obviously a major plus and should prevent you from falling behind. Powerful tech allows you to explore and experiment with new mediums – for example, only Creative Cloud users have access to Adobe’s incredible tools for things like VR, AR and 3D animation – and means your existing workflow and projects will benefit from increased efficiency and productivity no matter what your creative vocation is. Likewise, if you’ve started to notice your current setup wearing down and underperforming, it’s time to start plotting a refresh. Once your tech starts causing problems for your creative workflow, you’ll find it harder to hit deadlines and meet the requirements of stakeholders and clients.

When?

Answering the ‘when’ question is a bit trickier. A lot of it comes down to the amount of money you have available for an upgrade at any given time, what’s happening in your business (whether you’re in the middle of large projects, restructuring or hiring new staff, for example), and how critical a kit update is for your team. It almost goes without saying, but keeping an eye out for deals and sales could be ideal if you need new hardware but are limited in the budget department. So try and time your purchasing plans with upcoming sales and jump on bargains when you see them, and if you can purchase a large amount of gear in one go at a discounted rate, you could save yourself more than a few quid.

How?

When planning out your creative technology upgrade, consider searching out trade-in/buy back deals. Once you’re sure you’ve received a good offer for your existing tech, trade it all in for cash to put towards new hardware. It’s also worth staggering your upgrade process, starting with the oldest tech and working up – that way, it’ll be easier to manage and you won’t have to splash out on a large outlay.

In terms of manageability and affordability, you’ll find it easier if you partner up with a reliable supplier that can offer you expert guidance along the way, and advise you on the best choices for your creative needs and budget (like us!). It’s also well worth looking into Device as a Service (DaaS) models for your purchasing. DaaS provides businesses with a rolling agreement for the very latest hardware, and includes support, repairs, warranties and more for one price, per user, per month. Likewise, leasing arrangements are a great way of spreading the cost of your new kit, allowing for increased flexibility and simpler budgeting than a big, one-off payment. You can find out more about our leasing options here.

If you think you’re ready to upgrade your team’s setup, take a look at our Creative Kit Configurator – it’s the best way to ensure you get the perfect, cost-effective tech for your needs. Simply select the type of user you’re buying for, then customise different parts of the setup to suit your specific requirements.

For more information, get in touch with the team by calling 03332 400 888 or emailing sales@Jigsaw24.comFor all the latest news, follow @WeAreJigsaw24 on Twitter, or ‘Like’ us on Facebook.

Why we’re the best choice for buying creative kit

Why we’re the best choice for buying creative kit

When it comes to making big technology purchases, it’s always nice to know that a team of reliable pros has your back. Not only do our accounts team make billing easy, solve any issues with payment plans, organise your 30-day credit account and more, but our squad of creative technology experts are available to support you every step of the way.

Still not convinced? Here are our top five reasons why you should come to us for all your creative technology purchasing requirements…

1. We’re flexible on payment methods.

We’ve got options to help you spread costs, ways to fit in with your budget and can offer you a 30-day credit account. Not to mention that our on-the-ball accounts team make sure that we (and our suppliers) are compliant with all the relevant legislation, so you can spend less time on your due diligence checks.

2. We know what we’re talking about.

Because our team of technology experts and ex-creatives have worked in the industry for years, we can offer insightful advice on how to get things right first time to avoid costly replacements and expensive downtime.

3. We’ve got everything – and we mean everything – covered.

We can provide all your kit from start to finish, as well as services and support afterwards, so you can get everything you need in one place, under one invoice. We also have a £7 million stockholding at HQ, all available for next business day delivery – sorted!

4. We’ve stood the test of time.

We’ve been providing creative solutions to the industry for over 25 years, and in that time we’ve listened to what you guys need to make the whole purchasing cycle as pain-free as possible. From keeping you up to date on the latest releases, to working closely with vendors to ensure we get first UK stock on key releases, we’ve got you covered.

5. We pay great attention to detail.

We can work within a given budget, advise where you can save time and money, foresee potential shortfalls and ensure that your kit is future-proof. Whatever your objective, we can make sure you achieve whatever you set out to do.

For more information, get in touch with the team by calling 03332 400 888 or emailing sales@Jigsaw24.comFor all the latest news, follow @WeAreJigsaw24 on Twitter, or ‘Like’ us on Facebook.