IBC 2016: Boris FX acquires Sapphire from GenArts

IBC 2016: Boris FX acquires Sapphire from GenArts

Plug-in providers Boris FX have acquired GenArts’ Sapphire toolkit, effectively merging the two VFX companies into one all-conquering behemoth, or, as the press release puts it, “the powerhouse in post-production software industry,” which sounds almost as good. Here’s the rest: 

Boris FX, the leader in integrated VFX and workflow solutions for video and film, has signed a definitive agreement to acquire GenArts Inc., developers of premium special effects plug-ins. GenArts’ renowned flagship product, Sapphire, is a gold standard for high-end visual effects creation at leading film studios and broadcast facilities around the world.

Since 1996, Sapphire effects have been used in at least one of each year’s VFX Oscar-nominated films, and numerous award-winning television shows. Sapphire will continue to be developed and sold in its current form alongside flagship products Boris Continuum Complete (BCC) and mocha Pro, creating the industry’s most powerful complement to applications from Adobe, Apple, Avid, Autodesk, Blackmagic Design and others.

The acquisition is part of Boris FX founder Boris Yamnitsky’s aggressive growth strategy. Boris FX most recently acquired Imagineer Systems, the UK-based developer of mocha: Academy Award-winning planar tracking tools.

“We are excited to announce this strategic merger and welcome the Sapphire team to the Boris FX/Imagineer group,” says Yamnitsky. “This acquisition makes Boris FX uniquely positioned to serve editors and effects artists with the industry’s leading tools for motion graphics, broadcast design, visual effects, image restoration, motion tracking and finishing — all under one roof. Sapphire’s exceptional suite of creative plug-ins has been used to design many of the last decades’ most memorable film images. Sapphire perfectly complements BCC and mocha as essential tools for professional VFX and we look forward to serving Sapphire’s extremely accomplished users.”

“Equally impressive is the team behind the technology,” continues Yamnitsky. “Key GenArts staff from engineering, sales, marketing and support will join our Boston office to ensure the smoothest transition for customers. Our shared goal is to serve our combined customer base with useful new tools and the highest quality training and technical support.”

The Sapphire team agrees on the value the merger will bring to the industry. “I’m excited about what a combined Boris FX/Imagineer/GenArts company can create,” states Gary Oberbrunner, Chief Scientist and VP of Engineering at GenArts. “We are impressed with the collaborative integration of mocha technology in the recent BCC 10 release and look forward to exploring similar technology sharing and product improvement opportunities.”

Oberbrunner continues, “All of us share a passion for innovation, quality and creativity. Combining resources and knowledge, and working with our amazing customers, will enable us not just to continue the pace of innovation we’ve had separately, but to move even faster, creating entirely new effects, tools and combinations to delight our users.” Oberbrunner will now join the Boris FX senior management team as Chief Technical Officer for the combined group.

Longtime users of Continuum Complete and Sapphire are now sharing positive first impressions of the announcement:

Seth Buncher, Senior Finishing Editor at NYC’s Post Factory, recently completed the color grading and finishing on ESPN’s acclaimed mini-series O.J.: Made in America. According to Buncher, “BCC and Sapphire have been part of my finishing tools for over 10 years. I use Sapphire to create unique looks and BCC’s image restoration tools to help salvage and fix problematic footage. Both packages are essential to my finishing workflow on Avid Symphony and DaVinci Resolve, so learning that my favorite plug-in developers are joining forces is exciting news. I look forward to more BCC/Sapphire/mocha developments in the future.”

Yuhei Ogawa, longtime Sapphire user and current editor at Trailer Park in Hollywood, is thrilled at the announcement and all future collaborative possibilities. “Boris, Imagineer and GenArts joining forces is a colossal move for the post-production industry. Here at Trailer Park, we use all three products on a regular basis and they are a big part of our success. I can’t wait to see what the future holds for this new plug-in powerhouse.”

Attendees visiting the IBC tradeshow in Amsterdam will have the opportunity to meet with teams from both GenArts and Boris FX and preview the latest new products and technology for professional post-production. Boris FX/Imagineer can be found at Booth 7.K29 and GenArts at Booth 7.J05.

For more on the latest IBC releases, take a look at our roundup post, give us a call on 03332 409 306, email broadcast@Jigsaw24.com or pop your details in the form below. For all the latest news, follow @WeAreJigsaw24 on Twitter or ‘Like’ us on Facebook.

IBC 2016 as it happens

IBC 2016 as it happens

OK, IBC fans, here’s where we’ll be rounding up all the announcements from the media sector’s annual Amsterdam blowout. Expect new releases, upgrades announcements, official previews of products that were teased at NAB, and (event WiFi permitting) exclusive on-the-floor content from our team.

All you need to do is bookmark this post, then hit refresh occasionally to see any updates as they arrive, nicely organised by vendor. Easy.

Adobe

IBC 2016: Adobe unveils new virtual reality, character animation and 3D innovations

Keeping pace with high velocity content demands across both new and traditional platforms, Adobe will showcase advancements in VR, 3D, motion graphics and character animation supported by tools to deliver, measure and monetise TV and film content across multiple screens. Read more

AJA

IBC 2016: AJA expands IP-based workflow technologies 

AJA Video Systems has announced two new Mini-Converters supporting IP-based video and audio workflows at IBC 2016. The company simultaneously announced free v12.5 Desktop Software with new features for KONA IP that improve redundancy and reliability in Broadcast IP pipelines, including SMPTE 2022-7 support for protection switching. Read more 

Atomos

IBC 2016: Atomos and G-Technology team up to improve your on-set storage

The show’s not officially open yet and G-Technology and Atomos have already managed to get our storage team in a tizzy by teaming up to improve on-set storage for us all. The result of their collaboration is the Atomos Master Caddy by G-Technology, a new range of ev series-comptible, high performance solid state drives. Read more

Avid

Pre-IBC: Avid to unveil latest innovations and new products at IBC 2016

MediaCentral Platform innovations, new products and product enhancements will deliver unprecedented creativity, productivity and efficiency improvements to address the industry’s most pressing business challenges. Read more

IBC 2016: Avid demonstrates leadership in emerging IP and UHD workflows

By supporting real-time IP signals natively in key components of the Avid MediaCentral Platform, Avid is accelerating the industry’s transition to IP and delivering a unified environment for file-based and live signal-based media workflows that will ease the migration to emerging image formats, including UHD. Read more

IBC 2016: Avid introduce NEXIS | E5 and Avid NEXIS High Availability

New high-density, high-availability Avid NEXIS solutions enable large-scale broadcast and post-production organizations to accelerate production and increase efficiency. Read more

IBC 2016: Avid Pro Tools

Avid have made some major announcements at IBC 2016 which introduce a seismic shift in terms
of how customers are able to purchase their flagship Pro Tools|HDX and Pro Tools|HD software
range of professional audio production products. Read more 

BirdDog Studio

IBC 2016: Digibox to distribute BirdDog Studio IP solution

DigiBox has been appointed Master Distributor for BirdDog Studio, a great solution that lets you include existing cameras in your new IP workflow. We highly recommend BirdDog Studio because a) it’s only £560 per unit and b) we really like their logo. Read more

Blackmagic Design

IBC 2016: Blackmagic Design acquires Ultimatte and Fairlight

Not content with bringing Resolve to the masses and supporting the Cintel scanner, Blackmagic Design have announced that they’ve acquired Fairlight, specialists in 3D immersive audio mixing and finishing, and Ultimatte,  the excellently-named world leaders in blue and green screen removal. Read more 

IBC 2016: Grant Petty on Teranex AV, DeckLink Mini 4K and Blackmagic acquisitions

Blackmagic Design always arrive at events like IBC with a raft of new releases, and for those among who struggle to keep up, Grant Petty’s regular roundups are one of the highlights of the event. Read on to see what the man himself has to say about this year’s releases and the future of Blackmagic Design. Read more 

GB Labs

IBC 2016: GB Labs launch Echo 36 with complete failover

GB Labs have launched some exciting new high availability storage at this year’s IBC. Called Echo 36, it offers complete failover in the case of disk failure or “localised disaster”, a phrase we do not hear enough. Read more 

G-Technology

IBC 2016: Atomos and G-Technology team up to improve your on-set storage

The show’s not officially open yet and G-Technology and Atomos have already managed to get our storage team in a tizzy by teaming up to improve on-set storage for us all. The result of their collaboration is the Atomos Master Caddy by G-Technology, a new range of ev series-comptible, high performance solid state drives. Read more

JVC

IBC 2016: JVC’s best IBC-only camcorder and monitor deals

JVC are running a load of amazing deals on camcorders and monitors during the IBC 2016 show, including freebie mics and lenses, and glorious cashback. We’ve rounded up the best offers below so you can buy online. Read more

Levels Beyond

IBC 2016: Jigsaw24 to reach the next level of MAM with Reach Engine by Levels Beyond

Exciting times at Jigsaw24 as we have taken on the mantle of sales and appliance integration for one of the world’s leading MAM platforms, Reach Engine by Levels Beyond. Read more

NewTek

Pre-IBC: NewTek strengthens its leadership in software-driven IP workflows with NDI version 2

NewTek announced today a second-generation Network Device Interface (NDI) technology with a host of new advanced features, performance improvements, and full compatibility with all existing versions of NDI. Read more

IBC 2016: NewTek and Wowza deliver the first ever global and local media distribution platform

NewTek and Wowza Media Systems today launched the MDS, a revolutionary real-time media encoding and live streaming video delivery platform. The MDS is a fully integrated hardware and software solution merging NewTek’s industry-leading live production technology with the powerful, proven Wowza streaming software in a 1RU footprint. Read more

Panasonic

IBC 2016: Codex and Panasonic continue their successful partnership with VariCam Pure

Panasonic has once again called on the engineering and technical expertise of Codex to develop with them a totally integrated and smaller VariCam camera – the new VariCam Pure digital cinematography camera. Read more

Sony

See the full Sony press conference here

Pre-IBC: Sony announce HXR-NX5R camcorder and more

Sony have confirmed three brand new products, including the HXR-NX5R Full HD camcorder, the much anticipated successor to the acclaimed HXR-NX5 and NX3, the MCX-500 mixer and the RM-30BP Multi-Function Remote. Read more

IBC 2016: Sony announce updates for the F5/F55 and PXW-X400

Not in the market for a new camera currently? Sony don’t want you to feel left out. That’s why they’ve announced new firmware for the F5 and F55, plus a sensor update for the PXW-X400. Read more

IBC Show: Sony unveil “transformational” advances in IP workflows

Today, Sony unveiled how it is reshaping the field of media solutions, introducing new ideas, approaches and technology on the opening day of IBC 2016. Read more

IBC 2016: Sony are bringing back Prime Support

Worried about the health and wellbeing of your Sony devices? Sony are bringing back Prime Support – this time in four new configurations – so you can be sure you’re covered. Read more

IBC 2016: Sony showcase Beyond Definition vision

In case you weren’t excited enough by Prime SupportIP workflow solutions and the NX5R, Sony have another ace up their sleeve: they’re demonstrating their Beyond Definition workflow solutions on their stand, including PTZ cameras, lenses and monitors. Read more

For more information or to pre-order new kit, give us a call on 03332 409 306, email broadcast@Jigsaw24.com or pop your details in the form below. For all the latest news, follow @WeAreJigsaw24 on Twitter or ‘Like’ us on Facebook.

Avid and Boris FX extend their free plug-in deal!

Avid and Boris FX extend their free plug-in deal!

Thought you’d missed out on the Avid and Boris FX Media Composer Subscription offer? Think again – you now have until the end of March to purchase a new Subscription to Media Composer and get the Boris FX Continuum Transitions Unit free!

The Boris FX Continuum Transitions Unit is a set of 34 realtime creative plug-ins designed to help editors create visually stunning transitions. You can choose from cutting-edge transition effects like Swish Pan, Lens Flares, Flutter Cut, Damaged TV, and many more. Who doesn’t love a bit of lens flare? Check out some of the effects in Boris’s video below…

BCC Transitions Unit from Boris FX for Avid Media Composer from Boris FX on Vimeo.

How do I take advantage of this awesome offer?

That’s easy. Purchase a new Subscription to Avid Media Composer from Jigsaw24 before 31st March 2016 and get the Boris FX Continuum Transitions Unit free! Terms and conditions below:

– Applies to new Subscriptions only (not renewals).

– The offer only runs until 31st March 2016 (so be quick!).

– Customers must redeem products in their Master Avid Account by 15th April 2016.

– A link to the installer will be provided to customers in their Master Avid Account upon redemption of their Activation Card.

– Registration with Boris FX is required.

Free event: Post with the Pros – Monday 21st March, Soho

Want to get hands-on with the latest plug-ins before they’re released? We’ve got an exclusive hands-on session with mocha for Avid before its NAB launch, plus speakers from Avid, Red Giant and Boris bringing their own demo kit and doling out their best workflow advice. Register now.

Buy Avid Media Composer Subscriptions at Jigsaw24

Want to know more about Avid Media Composer Subscriptions? Give us a call on 03332 409 306 or email broadcast@Jigsaw24.com. For all the latest news, follow @Jigsaw24Video on Twitter or ‘Like’ us on Facebook.