IBC 2017: Avid leads the media industry forward with new cloud solutions

IBC 2017: Avid leads the media industry forward with new cloud solutions

New Avid cloud offerings and certified solutions for Azure deliver on Avid’s promise to help media professionals navigate the media cloud era with unprecedented workflow efficiency and flexibility.

Avid a leading global media technology provider for the creation, distribution, and monetisation of media assets for global media organisations, enterprise users, and individual creative professionals, today announced new cloud offerings and new solutions certified to run on Microsoft Azure that will enable media production organisations and professionals to work with greater efficiency and collaboration, and prepare them for the future of the media cloud era.

“At NAB 2017, we unveiled our vision for bringing Avid into the cloud along with a comprehensive partnership with Microsoft as our preferred cloud provider,” said Dana Ruzicka, Vice President and Chief Product Officer, Avid. “Since then, the reaction from our customers has been overwhelmingly positive. This really is the beginning of the cloud era for our industry. We’re excited to help our clients successfully navigate their own journey to the cloud, with the first of many new cloud offerings from Avid launching today at IBC. Whether customers choose to deploy in the data center or the public cloud, Avid’s unique platform approach delivers unparalleled workflow efficiency and flexibility across the entire spectrum of media production.”

Avid’s new cloud-based apps and service offerings announced at IBC 2017 include:

MediaCentral | Cloud UX For teams of two to teams of thousands, the completely redesigned MediaCentral | Cloud UX (user experience) is an easy-to-use and task-oriented graphical user interface that runs on virtually any operating system or mobile device, and is available to everyone connected to the platform. Team members can easily collaborate with each other from wherever they are—in the same building, across town, or even on a different continent.

MediaCentral | Panel for Media Composer Provides an integrated MediaCentral | Cloud UX panel within the Media Composer user interface, enabling users to drag and drop content from MediaCentral directly into any Media Composer project, bin, or sequence.

Media Composer | Cloud VM Enables anyone in a facility to access Media Composer software virtually using a lightweight workstation, laptop, or tablet with a high-speed network connection. Media Composer | Cloud VM provides the full Media Composer editing experience to multiple clients from a single server on premises.

Media Composer | Cloud Remote Enables users running Media Composer on their workstation or laptop to mix local and remote content in the same timeline—no matter where they are located. Media Composer | Cloud Remote provides users the best of both worlds—access to browse and stream any content from MediaCentral into Media Composer, as well as access to media that is stored locally. Local content can be automatically uploaded to MediaCentral in the background so publishing the finished program is virtually instantaneous.

Sibelius | Cloud Sharing A groundbreaking service that enables composers to share music scores to their own personal cloud space, embed scores in a webpage, and invite anyone to flip through pages and play compositions using any computer, laptop, or mobile device. Sibelius | Cloud Sharing is ideal for previewing and reviewing musical works in the studio, in the classroom, or on a stage.

Following on the historic partnership announcement earlier in 2017, Avid and Microsoft are showcasing a series of tangible, valuable results by making the industry’s most open, tightly integrated platform for media available in the cloud with flexible licensing and deployment options:

MediaCentral Archive for Azure Now certified to run on Microsoft Azure, the MediaCentral-based media asset management system can be configured to deliver cloud based archive for news and post-production teams, managing the entire content lifecycle, with easy asset browsing and retrieval across multiple tiers of storage for reuse or repurposing.

MediaCentral Newsroom for Azure Now certified to run on Microsoft Azure, the MediaCentral-based newsroom system can be configured to deliver complete story creation and rundown management in the cloud for news teams, providing improved workflow efficiency and speed to break news across multiple broadcast and digital outlets.

Avid Cloud Collaboration for Pro Tools, Pro Tools | HD, and Pro Tools | First This innovative cloud-powered service enables artists to easily share tracks and work on projects with anyone, anywhere—and is now offered as an as-a-service offering hosted on Microsoft Azure.

Avid is demonstrating integrated Microsoft Cognitive Services at IBC 2017 (Hall 7, Booth #J20) that apply the latest machine-learning algorithms to content libraries, automatically indexing content to extract streams of time-based metadata. This integration allows for highly complex searches to be executed in seconds, enabling faster content discovery for any MediaCentral user.

NAB 2017: Avid announces strategic cloud alliance with Microsoft for the media and entertainment industry

NAB 2017: Avid announces strategic cloud alliance with Microsoft for the media and entertainment industry

Comprehensive multi-year agreement includes technology collaboration, co-development and go-to-market cooperation that will set the pace for the industry in bringing media enterprises, creative teams and individual artists into the cloud.

Companies will work closely together on cloud-based solutions and cloud services based on Avid’s market-leading creative tools and media workflow solutions, and Microsoft Azure cloud platform and media services

Avid, a leading global media technology provider for the creation, distribution, and monetisation of content for media organisations, enterprise users and individual creative professionals, today announced that it has entered into a strategic alliance agreement with Microsoft Corp to cooperatively develop and market cloud-based solutions and cloud services aimed at the media and entertainment industry.

As part of the agreement, Avid has chosen Microsoft Azure as its preferred cloud hosting platform, and will develop and launch a range of Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS) offerings powered by the Avid MediaCentral Platform, the industry’s most open, tightly integrated and efficient platform designed for media. A technology demonstration of the Microsoft Azure hosted Avid MediaCentral Platform with select Avid tools and media workflow solutions will be shown at the Avid booth during NAB 2017 (Booth #SU902).

With a cloud-based offering built on Avid’s portfolio of the industry’s best and most comprehensive creative tools and media workflow solutions, the strategic cloud alliance will enable media organisations and creative professionals to quickly and easily leverage the efficiencies, flexibility and agility that the cloud enables – made possible by Avid’s flexible approach to licensing, deployment and commercial options. The cloud will also enable innovation by the companies around new media workflows, new operational capabilities and new business opportunities. While Avid’s hosting and services offering will be based exclusively on Microsoft Azure, the company’s commitment to openness will allow customers to make their own cloud hosting decisions.

The foundation of the alliance is a comprehensive, multi-year strategic agreement in which both companies will make significant mutual commitments and investments in technology, product development and go-to-market efforts. Under the technology and product development cooperation elements of the agreement, to support Avid’s product development efforts and investments, Microsoft will invest additional resources and funding to help accelerate time-to-market for targeted cloud-based solutions and specific Azure-based cloud services for the media and entertainment industry. As part of the commercial cooperation, Avid will offer Microsoft Azure hosting and media services exclusively as an integral part of its own portfolio of cloud-based solutions and cloud services. In addition, the companies will work in close cooperation on the overall go-to-market approach, which will help clients migrate to the cloud easily and more cost-effectively, and allow them to work with both companies seamlessly.

“We at Avid are very pleased to be entering into this strategic cloud alliance with Microsoft, and believe this will be big for the industry, and even bigger for our clients. The combination of these two strong technology innovators will set the pace for the industry,” said Avid Chairman and CEO Louis Hernandez Jr. “The depth and breadth of this technical and commercial collaboration will drive significant value for our mutual clients and help them successfully navigate their own journey to the cloud.”

Scott Guthrie, Executive Vice President – Cloud and Enterprise Group at Microsoft Corp added, “With the industry’s preeminent global community of media enterprises and creative professionals that make up Avid’s client base, the company’s unique platform approach and its extensive domain knowledge, combined with our own powerful Azure cloud platform, we believe that this unique alliance is well-positioned to lead the media industry into the cloud. Microsoft is pleased to collaborate with such a market leader in media and entertainment, and feel strongly that together our companies will produce something powerful for the industry – creating an intelligent, media-savvy cloud solution.”

With a trusted company like Microsoft leveraging decades of enterprise experience to design a unique and unmatched enterprise cloud experience, combined with a full spectrum of capabilities and extensive media services available through 38 Azure regions across the globe – more than any other major cloud provider – Azure is exceptionally positioned to meet the needs of media enterprises and creative professionals across the globe. Azure provides flexible deployment options between public-cloud, private-cloud or on-premise datacenter, empowering media customers to plan their own migration in a way, and at a pace that best fits their specific needs.

“Our competitive evaluations of the leading cloud providers showed that Microsoft Azure is the most open, trusted and global cloud platform that also enables true hybrid-cloud computing—which we believe is very important to media enterprises. This will give our customers maximum flexibility to move at their own pace and orchestrate workflows across on-premise and cloud-hosted environments, which will unleash a new generation of capabilities for distributing and optimising media,” continued Hernandez Jr. “With Microsoft’s strategic alliance and our joint investments to accelerate cloud development and innovation, this cooperation will give our joint customers a competitive edge.”

Hernandez Jr added, “Avid is making a major play in the cloud, which is a significant step for the company. This represents the culmination of our Avid Everywhere vision and strategy for the industry, which will open up significant growth prospects for the company as it looks to maximise on the opportunities that the media industry’s migration to the cloud will unlock.”

The alliance between the companies is expected to deliver a continuous stream of hosting and services offerings over the next 18 months, with the first wave of offerings slated for a phased release during the second half of 2017.

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