Get a Sony FS5 or X70 camera with upgrade and save up to £100!

Get a Sony FS5 or X70 camera with upgrade and save up to £100!

Among Sony’s many exciting announcements at NAB 2016, their 4K RAW upgrade for the PXW-FS5 and MPEG HD upgrade on the PXW-X70 (two of our favourite cameras) were probably pick of the bunch. So now we’re bundling the upgrades together with the cameras, meaning you can get up to £100 off when you buy the FS5 or X70 along with the upgrade. Aren’t we good…?

What are these upgrades?

The RAW upgrade on the PXW-FS5 offers 4K RAW up to 60p and a 240fps slow motion in 1080p, allowing greater flexibility in post-production, and making the FS5 ready for just about any production, be that corporate, events, fashion, music videos, drone, rigs, online, you and your dog’s talent show submission tape, or whatever. And the MPEG HD upgrade on the PXW-X70 is perfect for anyone who wants to maintain a consistent workflow with existing broadcast, MPEG HD infrastructure.

Why are they so great?

4K RAW output. RAW is lightly compressed (3:1), 12-bit 444 signal. The firmware also enables true DCI 4K (4096 x 2160) RAW over the standard UHD, at 23.98, 25, 29.97, 50 and 59.94p. This means infinite creative possibilities for grading or correcting in post. It’s based on a well-known RAW system (the same as for NEX-FS700 (SDI & HXR-IFR5)), and internal HD recording is possible during 4K RAW output.

4K and 2K super slowmo. Over-crank and shoot genuine slow motion in RAW – the upgrade gives you infinite creative possibilities in post, in super-slick slow-mo! Shoot 2K (continuously) up to 240fps at 100, 120, 200, 240 fps, and DCI 4K RAW (4096 x 2160) up to 120fps (in a 4 second cache).

MPEG-2 4:2:2 50mbps recording. With this upgraded codec, the X70 becomes a unique palm-sized broadcast camcorder, integrating into the professional broadcast and documentary environment. It optimises your existing workflow for Full HD takes without having to shell out for new editing systems or updates.

Easy to upgrade. There’s no need for a hardware upgrade – you just buy the camera/upgrade bundle from us, and perform a simple firmware update.

It’s just important to remember that, while the firmware enables the RAW output, you do need something to capture that output, and because it’s such a large amount of data, only a few solutions are qualified. Great options include the Atomos Shogun Inferno or Shogun Flame – both are High Dynamic Range (HDR) monitor/recorders, enabling accurate on-set monitoring when shooting in RAW.

Sounds good. Where do I get them?

You can get both the special camera and upgrade bundle deals from Jigsaw24 for a limited time by clicking on the links below (or giving the friendly sales team a tinkle, of course)…

Sony FS5 on Jigsaw24

– Purchase the FS5 with the RAW upgrade at the same time and save £100!

Sony X70 on Jigsaw24

– Purchase the X70 with the MPEG HD upgrade and save £50!

Want to know more about Sony camcorders? Give us a call on 03332 409 306 or email broadcast@Jigsaw24.com. For all the latest news, follow @WeAreJigsaw24 on Twitter or ‘Like’ us on Facebook.

Review roundup: Canon EOS-1D X Mark II

Review roundup: Canon EOS-1D X Mark II

Canon is looking to hit another home run as it comes back for round two with the EOS-1D X Mark II. It looks impressive on paper, but how do the camera buffs think it holds up? 

When it comes down to numbers, 1D X Mark II is a winner. Offering 14 fps shooting, and breakneck 16 fps when shooting in live view mode, it’s definitely up there as one of the highest resolution DSLRs available. Numbers aren’t everything, but this camera certainly isn’t lacking substance.

Design

We’re big fans of the 1D X Mark II, even down to the way it looks. It’s a fairly hefty bit of tech, and while its size may deter those after something smaller, the 1D X Mark II delivers in almost every way, more than making up for its size.

Pocket-lint.com said: “if you’re looking for something small then, well, this isn’t going to fit the brief. Having just reviewed the mid-range Canon 80D, the 1D X II is a whole different beast… despite the size everything falls to place in the hand well, catering for both portrait and landscape orientation thanks to dual controls.”

Tech Radar said: “the EOS-1D X [Mark II] feels almost identical to the 1D X. Both cameras are heavy and solid-feeling, with the characteristic ‘battery bulge’ in the base doubling up as a vertical grip for portrait format shooting. This has been revised for the Mark II with a deeper grip for a more secure hold.”

Autofocus

When it comes to autofocus, the 1D X Mark II packs a punch. Although it may initially appear similar to the autofocus system found in the previous model, Mark II delivers on a variety of upgrades and tweaks that set it apart from the last generation. While still operating on a 61-point system, the new Ai Servo III+ tracking system allows the camera to more accurately predict tracking movement.

Pocket Lint said: “all 61-points are sensitive to f/8 – which will be handy if you’re using a 2x converter and are forced to use a smaller aperture (21 of these AF points are cross-type to said sensitivity). You can choose to utilise all points or cross-type only in selection, with 1-point, 5-point group, 9-point group, centre/left/right areas and full 61-point arrays being available using the dedicated focus type button and M-fn button.”

canon_eos_1d_x_mark_ii_1220852 435

Resolution

This camera is fast, that’s for sure. When 16 frames per second isn’t enough for you, the Mark II’s 4K Frame Grab feature means you can capture 8.8 megapixel JPEG images at a whopping 60fps.  

ephotozine said: “The 1D X Mark II offers a wide range of 4K video recording options, as well as high-speed FullHD video, and the video capabilities of this Digital SLR are the best you will find in a consumer level interchangeable lens camera, better than most other cameras, with the ability to record full CINE resolution 4K video at 60/50fps, whilst others only offer 4K video at 30/25/24fps.” They called it the fastest shooting full-frame camera available.

Backwards compatibility

Canon’s latest offering may come at a price, but don’t worry, your kit and accessories from the last iteration will still work with the Mark II.

Digital Photography review said: “As well as offering familiar ergonomics, the camera offers a good degree of backwards compatibility. For example, the Mark II uses a new battery, the LP-E19 but is still able to make use of the LP-E4 batteries used by its predecessor.”

4K video

Making the big jump to one of the latest video standards, the EOS-1D X Mark II also introduces 4K video, which was lacking in the previous model. As mentioned above, the Mark II is capable of shooting beautiful 4K video at 60fps.

Tech Radar said: “the 1D X Mark II doesn’t just shoot 4K at 30fps, it can shoot it at 60fps too. That requires serious processing power and it means you can record smooth 2x slow motion footage at 4K resolution. Interestingly, the Mark II shoots ‘real’ 4 at 4,096 x 2,160 pixels, rather than the slightly smaller UHD format most other cameras refer to generically as ‘4K’.”

You can pre-order the Canon EOS-1D X Mark II here and receive a free SanDisk 64GB Extreme PRO CFastT 2.0 memory card . For everything else, call 03332 400 888, email broadcast@Jigsaw24.com‘like’ us on Facebook or follow us on Twitter @WeAreJigsaw24.


Atomos unveil ‘Flame’ Series

Atomos unveil ‘Flame’ Series

Atomos have announced their new ‘Flame’ series of monitors. The latest range of products will bring 4K HDR monitoring to the Atomos Shogun and Ninja.

Modern cameras are capable of shooting a much wider dynamic range than ever before, however, most monitors, LCDs & viewfinders are simply incapable of reliably showing what you’re actually recording. Now, Atomos have created the Flame series – the latest advancements in HDR monitor technology, in a camera top recorder.

The Atomos Flame monitors measure in at 7″ (calibrated at 1920×1200 325i), boasts 10-bit HDR post-production colour accuracy (a first for in-field monitors), and runs off the AtomHDR engine, which resolves HDR brightness detail and processes 64 times more colour information than 8-bit panels. AtomHDR allows you to view footage on the monitor as you would with your own eyes, clear and colour correct.

When filming in a traditional style (i.e. not HDR), the new Shogun and Ninja Flame can be switched into Rec709, which activates a brightness slider. This enables shooters to make the most of the impressive, daylight viewable screen. Also, the new units inherit Atomos’ patented continuous power system, enabling you to shoot nonstop (or for as long as you have charged batteries to circulate!).

As with previous Shogun and Ninja models, the Flame series comes with the same high quality, professional 4K/HD ProRes/DNxHR recording, playback and editing that Atomos is known for. All 4K/HD footage is recorded straight from the sensor into 10-bit 4:2:2 Apple ProRes or Avid DNxHR/DNxHD, and is stored on reliable, leading brand SSDs. Both monitors feature timelapse and pre-roll options, while 3:2 and 2:2 pulldown removal is also possible. The built-in focus, framing and exposure tools help make post production decision making a breeze, complete with various playback options.

Atomos Ninja Flame

– HDMI only model.

Available for £995.00 exVAT.

Shogun Flame - blog

Atomos Shogun Flame

– HDMI and SDI model.

– Bi-directional SDI/HDMI conversion.

– Raw to ProRes/DNxHR recording for select Sony and Canon cameras.

– Balanced XLR audio input/output.

– LTC/Genlock connectivity.

Available for £1,295.00 exVAT.

ninja_flame_hero article

Accessories include (both models):

– HPRC case.

– Snap-fast HDR sunhood.

– Fast battery charger.

– Control cable.

– 2x NP-F750 4 cell batteries.

– USB 3.0 docking station.

– D-Tap cable.

– 5x Master Caddy cases.

– 12V 3A AC-DC power adaptor.

– XLR breakout cable (Shogun Flame only).

For more information on the new Atomos Flame range, email broadcast@Jigsaw24.com or call 03332 409 306. For everything else, ‘like’ us on Facebook or follow us on Twitter @WeAreJigsaw24.


Introducing the Apple iPad Pro 9.7″

Introducing the Apple iPad Pro 9.7″

We love iPad, and Apple have just unveiled a brand new one at their Spring event in Cupertino! The latest tablet from Apple, the iPad Pro 9.7″, adds another dimension to their iPad lineup and we’re excited to get our hands on it… But what’s new? 

Measuring just 6.1mm iPad Air 2, it still features everything awesome about iPad Pro. Its A9X processor means it’s super speedy, and multitasking between apps will be a doddle. The high resolution Retina display found on iPad Pro is smaller this time round, shrinking from 12.9″ to a more portable 9.7″. iPad Pro also comes with speakers on all four corners that adjust the orientation of its sound output depending on how you’re holding it. The device continues to support the Smart Keyboard and Apple Pencil (which is great news for designers), while Touch ID returns to ensure your iPad remains safe and secure.

iPad Pro 9.7" at Jigsaw24

Sporting an impressive 1080P 12MP iSight camera (the 12″ version’s 8MP), iPad Pro features an advanced sensor that allows you to shoot gorgeous images and video. Panoramas, time-lapse and slo-mo can all be captured in 720p HD, and the front-facing HD camera with Retina flash allows for great picture quality even in low lighting. Complementing the cameras, the beautiful high-res Retina display means you’ll be enjoying picture and video content more than ever, and with 4K editing capabilities, iPad Pro is ideal for creatives on the go. Apple are calling it “the ultimate PC replacement”, and with all this packed in, they could be on to something.

The iPad Pro 9.7″ is available in Apple’s Rose Gold, Space Grey, silver or gold colour schemes, and will offer 32GB, 128GB and now a whopping 256GB internal storage.

9.7" iPad Pro at Jigsaw24

Want to know more about the iPad Pro 9.7″? Call 03332 400 888 or email sales@Jigsaw24.com. For everything else Apple and iPhone, ‘like’ us on Facebook, or follow us on Twitter @WeAreJigsaw24

Up your broadcast game with some great offers!

Up your broadcast game with some great offers!

Cisco suggest that video will account for 69% of all consumer internet traffic by 2017, meaning the time is now to get involved in video content creation. We think these fine pieces of production tech are a great starting point for anyone looking to step it up in the studio.

First off, we’d suggest giving some studio basics from Blackmagic Design a look. With the Hyperdeck Studio 12G Professional VTR (an advanced, high-quality broadcast deck), the ATEM 1 M/E Production Studio 4K (adding 4K to your workflow) and a Blackmagic Audio Monitor (featuring a dual subwoofer design with extra wide speakers), your studio will be off to a strong start.

If you’re making video, you’ll need a camera. Fortunately, we’ve got an awesome 0% finance offer running on the JVC GY-HM890CHE. This compact shoulder camcorder is perfect for filming in the studio or out in the field. It can even live stream content wirelessly via WiFi or 4G-LTE/3G.

Keeping it in the JVC family, we’re giving away a free training day worth £300 with every purchase of a GY-HM170E. Take this compact 4K camera anywhere and grab the footage you need without being lumbered down by a larger unit.

Finally, we’ve got a Panasonic Lumix 14-42mm lens to give away when you pick up a JVC GY-LS300 from us. Get recording in a variety of formats ranging from web friendly proxies and SD to full HD and Ultra HD 4K. It’ll work perfectly with photographic lenses you already own, so make sure to grab this bargain offer while it lasts.

If you’re interested in putting together your own studio build and would like to find out more, call us today on 03332 409 306 or email broadcast@Jigsaw24.com. Alternatively, ‘like’ us on Facebook or follow us on Twitter @WeAreJigsaw24.


JVC GY-LS300 goes slow mo with new free firmware update

JVC GY-LS300 goes slow mo with new free firmware update

Just before Christmas, JVC released a firmware update for their GY-HM170 and GY-HM200 that included slow motion recording. And now, they’re slowly rolling it out to the GY-LS300 4KCAM handheld Super 35 camcorder too, with a firmware update slated for April.

The slo-mo upgrade will allow the GY-LS300 to record HD footage at up to 120 frames per second, and also drives the Prime Zoom feature, which enables fixed-focal (prime) lenses to zoom in and out without losing resolution or depth of field.

Other features in the firmware include the J-Log gamma setting, which expands dynamic range by 800 percent with film-like latitude and a built-in HD streaming engine with WiFi and 4G connectivity for live transmission to hardware decoders or content delivery networks (CDNs). The camera records 4K, HD and SD footage in a variety of formats to dual SDHC/SDXC card slots.

JVC GY-LS300 on Jigsaw24

About the JVC GY-LS300

With its small form factor, 4K capabilities, live streaming functionality, pro audio and, above all, small price tag compared to equivalent cameras with similar features, the GY-LS300 is ideal for event and corporate videography.

– The new JVC GY-LS300 firmware update will be released in April 2016, and you can download it then from JVC’s Pro Firmware Update page.

Buy the JVC GY-LS300 at Jigsaw24

Want to know more about the JVC GY-LS300? Give us a call on 03332 409 306 or email broadcast@Jigsaw24.com. For all the latest news, follow @Jigsaw24Video on Twitter or ‘Like’ us on Facebook

Book a Blackmagic Cintel Scanner demo!

Book a Blackmagic Cintel Scanner demo!

We are offering free demos of Blackmagic’s Cintel scanner at our Soho service and customer experience centre! Don’t miss a perfect opportunity to see this outstanding piece of kit in action, demonstrated by our Blackmagic Design experts.

Cintel’s first 4K Scanner with Thunderbolt has revolutionised 35mm film conversion. 35mm film is natively 4K, guaranteeing a beautiful viewing experience. The device scans both negative and positive 35mm film in top quality Ultra HD, allowing you to unlock never before seen resolution potential.

About Cintel scanner:

The scanner is built to remain vibration-free, with its main deck ensuring seamless film handling.

Its light design allows it to be wall mounted.

– Built in conjunction with the latest Blackmagic Design image processing technology, the Cintel Scanner comes equipped with a high-speed Thunderbolt 2 port – perfect for transferring 4K video between your Mac as part of your colour correction system.

– The device works in conjunction with DaVinci Resolve software, delivering an entire spectrum of colour correction features and ensuring a world-class film scanning and grading solution.

– The Cintel Scanner comes with built in Image Mill stabilisation and grain reduction, a 35mm film gate, two film spools, a set of four cleaning rollers, desk mount feet and, of course, DaVinci Resolve 12. What more could you want?      

Our Soho demo space

We’re experts in Blackmagic Design products, and even won their Outstanding Achievement Award – we’re pretty proud of that one. Our expertise makes us your go-to guys for a Cintel scanner demo, so get down to our service and customer experience centre in Soho and check it out for yourself.

What else do we offer?

We’re proud to offer a whole array of demos up and down the industry from AVID’s Pro Tools | S6 and S3 control surfaces, to Blackmagic’s DaVinci Resolve, and leading cameras.

If you’d like to know more, give us a call on 03332 400 888 or email broadcast@Jigsaw24.comFor all the latest news, follow @WeAreJigsaw24 on Twitter or ‘Like’ us on Facebook.

Sony PXW-FS5 gets v1.1 firmware update

Sony PXW-FS5 gets v1.1 firmware update

The Sony PXW-FS5 has only been around for a couple of months (check out our first-look review here), and has already received its first firmware update, v1.1. This new release adds both 4K QHD output to the HDMI port, and face detection too.

The first of these updates is big news to those shooting 4K on the Sony PXW-FS5. On arrival, the FS5 was unable to record 4K internally at the same time as outputting an image externally via the HDMI port (so you couldn’t record internally and use an external monitor or recorder at the same time).

Responding to popular demand, Sony have now made HDMI output with QFHD resolution available at the same time as the camcorder is recording QFHD XAVC-L internally. This means the FS5 can record internally in QFHD resolution while being either monitored or recorded externally in QFHD resolution. Great for anyone using an Atomos Shogun, Ninja Assassin or the like.

This is at the expense of losing the video image on the FS5’s built-in display though – LCD and VF signals are lost, and only parameters are screened, but with no live signal.

The second feature in the new v1.1 update is face detection. This will help users easily focus on a selected face, and even follow that person while moving. On the LCD, each face is framed, and the camera operator can select which one is the ‘priority’ face, that can be followed automatically by focus (if the lens allows it).

– You can download the new Sony PXW-FS5 v1.1 firmware update here.

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Want to know more? Give us a call on 03332 409 306 or email broadcast@Jigsaw24.com. For all the latest news, follow @Jigsaw24Video on Twitter or ‘Like’ us on Facebook.

CES2016: UHD Alliance present ‘UHD Premium’ standards for UHD and HDR

CES2016: UHD Alliance present ‘UHD Premium’ standards for UHD and HDR

The UHDA, formed a year ago, comprises of the biggest players in the global content creation and distribution industries. Their primary goal is to “Define a next generation premium audio-visual entertainment experience”, and at CES 2016 they have announced their first major step.

The UltraHD Premium ‘standard’ is not a format, like we have from the SMTPE for colour spaces (BT.2020, REC.709 et al), but as explained by UHDA President Hanno Blass – who is chief technology officer at 20th Century Fox – it is “…parameters that define the quality of the experience.” This is great news for content creators and consumers. Those of us looking for a UHD TV in the coming months will start to see this logo being used to show that the model complies with various requirements covering resolution, bit depth and colour spaces.

Blass provided the following details on these specifications that manufactures will have to meet to be legible for licensing the logo onto their devices:

UltraHD Premium Logo
UltraHD Premium Logo

 

“The UHD Alliance has developed three specifications to support the next-generation premium home entertainment experience. The three specifications cover the entertainment ecosystem in the following categories:

– Devices (currently, television displays, with other devices under consideration)

– Distribution

– Content

A high level overview of each technical specification can be found below. Please join the UHD Alliance for full access to all technical and test specifications.

Devices

The UHD Alliance supports various display technologies and consequently, have defined combinations of parameters to ensure a premium experience across a wide range of devices. In order to receive the UHD Alliance Premium Logo, the device must meet or exceed the following specifications:

– Image Resolution: 3840×2160

– Color Bit Depth: 10-bit signal

– Color Palette (Wide Color Gamut)

– Signal Input: BT.2020 color representation

– Display Reproduction: More than 90% of P3 colors

– High Dynamic Range

– SMPTE ST2084 EOTF

– A combination of peak brightness and black level either:

More than 1000 nits peak brightness and less than 0.05 nits black level

OR

More than 540 nits peak brightness and less than 0.0005 nits black level

Distribution

Any distribution channel delivering the UHD Alliance content must support:

– Image Resolution: 3840×2160

– Color Bit Depth: Minimum 10-bit signal

– Color: BT.2020 color representation

– High Dynamic Range: SMPTE ST2084 EOTF

Content Master

The UHD Alliance Content Master must meet the following requirements:

– Image Resolution: 3840×2160

– Color Bit Depth: Minimum 10-bit signal

– Color: BT.2020 color representation

– High Dynamic Range: SMPTE ST2084 EOTF

The UHD Alliance recommends the following mastering display specifications:

– Display Reproduction: Minimum 100% of P3 colors

– Peak Brightness: More than 1000 nits

– Black Level: Less than 0.03 nits

The UHD Alliance technical specifications prioritize image quality and recommend support for next-generation audio.”


These specifications will help consumers choose TV sets and other devices capable of showing the highest quality content which has been created to the same high specifications laid out by the industry leaders.

It will also influence the workflows and technology being chosen by production and post-production companies to make sure their content meets the standards being put together by the UHDA group.

UHDA Board Members at the CES Press Conference. From Left to right: Victor Matsuda (Sony), Masahiro Shinada (Panasonic), Bryan Barber (Warner Home Video), Mike Dunn (Twentieth Century Fox), Ron Sanders (Warner Home Video), Man Jit Singh (Sony), Hanno Basse (Fox), Michael Bonner (Universal), SP Baik (LG), Michael Wise (Universal), KG Lee (Samsung), Mark Turner (Technicolor), and Mahesh Balakrishnan (Dolby)
UHDA Board Members at the CES Press Conference. From left to right: Victor Matsuda (Sony), Masahiro Shinada (Panasonic), Bryan Barber (Warner Home Video), Mike Dunn (Twentieth Century Fox), Ron Sanders (Warner Home Video), Man Jit Singh (Sony), Hanno Basse (Fox), Michael Bonner (Universal), SP Baik (LG), Michael Wise (Universal), KG Lee (Samsung), Mark Turner (Technicolor), and Mahesh Balakrishnan (Dolby)

 

If you want to find out more about how Jigsaw24’s expert consultants can advise you on workflows and technologies around UHD and HDR content capture and creation, please get in touch with our team by emailing broadcast@jigsaw24.com

The evolution of digital creativity (and how you can keep up)

The evolution of digital creativity (and how you can keep up)
The creative industries are in a state of flux at the moment. There’s now demand for digital assets like 4K video and CGI, meaning a range of new formats and digital media to create with (not to mention deliver, store and back up). And with new platforms including mobile devices, agencies are having to change the way they work, and really having to think about how to stay ahead of the competition technologically in order to win new clients and take advantage of the additional business opportunities this exciting change brings.

The importance of the creative industries

To understand where the UK creative industries are heading, let’s first take a look at the current economic climate. By ‘creative industries’, we’re talking about the nine sectors HM Government Department for Culture, Media & Sport (DCMS) recognises as making up the UK’s creative industries: advertising and marketing; architecture; crafts; design; film, TV, video and photography; IT software and computer services; publishing; museums, galleries and libraries; and music performing and visual arts.

The UK creative economy is defined as total UK employment within three distinct categories: 1. Support jobs (eg finance) within the creative industries mentioned; 2. Creative jobs (eg design) within the creative industries mentioned; 3. Creative jobs outside of the creative industries, such as a PR manager for a bank. DCMS measures three contributions of the creative industries to the UK economy – jobs, output and exports:

Jobs: In 2013, on a combined basis, the three categories of creative job mentioned above accounted for 8.5% of total UK employment (890,000 jobs), and from 1997 to 2013, they increased by an average of 6.4% each year compared to just 0.6% per year in the UK economy as a whole.

Output: The total Gross Value Added (GVA) output in 2013 of those within category 1 and 2 above accounted for £76.9 billion or 5% of the UK economy – up from 4% in 1997 and higher than ever recorded before. Between 1997-2013, the GVA of the creative industries grew by 5.8% each year, compared to 4.2% for the UK economy as a whole. While it is hard to precisely calculate the economic output of the nearly 1 million creative jobs outside the creative industries (category 3), it is safe to assume that this will take the output of the entire creative economy up from 5% to be over 7.5% of the total UK economy.

Exports: Total exports measured within the nine creative industries mentioned above equalled £17.3 billion in 2012, or 8.8% of the total UK service exports – up from 7.9% of UK total GVA in 2004. From 2004 to 2012, creative industry GVA grew by 8.5% each year, compared to 6.9% for the UK economy as a whole.At this rate, by 2020 the creative economy could represent up to 10% of the total UK economy.

Keeping your tech ahead of the game

Creative output is changing though, and these days there are no longer such things as ‘traditional’ design and publishing houses who simply focus on print. Design companies these days have had to adapt to become digital agencies, with print being just one element. It’s now expected that agencies will be dabbling in video and CGI, as well as creating content for mobile platforms and digital signage (rolling 24/7 advertising and such). You want to be embracing all this new media so you can offer a wider portfolio to your customers.

Just as in the 90s we saw Apple come in to change the face of typesetting with Mac, we can see the same thing now with digital content creation on Mac. This does mean you may need to update your technology though, and think about new apps, new powerful computers and new media. Displays, Wacom tablets, printers and specialist software (such as font management) are the bread and butter of digital design workflows, but one of the biggest changes of recent years has been the move from Adobe Creative Suite to Creative Cloud. Adobe CC now gives teams access to the full roster of essential Adobe applications, rather than being limited to the Design Premium or Production Premium bundles, meaning they have all the tools they need to create content for multiple different platforms in one place.

The increased adoption of 4K

Over the next couple of years we also predict there will be an ever-increasing demand for high resolution video production across all content creation markets. We’ve seen the broadcast and film markets make this move in the last few years, and with the decreasing cost in cameras to capture in 4K and beyond, we’re seeing more and more digital marketing being produced in these formats. If you’re already working with demanding video content, you’ve probably seen the increased requirement for high speed storage, faster workstations and introducing new software packages into your workflows. Platforms such as DaVinci Resolve for high resolution editing and colour grading, Nuke from the Foundry for compositing, and 3D applications such as Autodesk’s Maya are quickly making their names known as the go-to tools to give your work the edge.

But even if your portfolio centres around traditional graphic design, it’s very likely that 4K and Ultra HD will figure into your day to day work in the future. With the adoption of higher resolution displays across all devices – from mobiles and tablets to 4K home televisions becoming the norm – HD content simply won’t deliver the same level of wow factor that something delivered in 4K will. We’ve also seen web platforms such as YouTube, Vimeo, Netflix and Amazon adopt 4K standards for delivery, and more advanced compression formats enabling people to easily stream higher resolution content to whichever screen they get their content on.

It isn’t as simple hooking up your old workstations to brand new 4K monitors though – higher resolution formats requiring faster processors, high RAM counts and beefy GPU acceleration and most applications are designed for a specific balance of these to achieve real-time work. So investing in appropriate upgrades or, even better, new workstations is a must to get the most from a 4K setup.

Acquiring 4K content also requires a new breed of camera and recording format, with Sony’s FS5 being one of the most popular models capable of true 4K recordings in the mid-range professional market. Utilising advanced recording formats which are simple to manage as well as true 4K pixel-count sensors are the cornerstones to getting beautiful and versatile images to fit into your existing workflow. We’ve worked closely with manufacturers such as Sony to ensure we are experts in the entire creative workflow, understanding their cameras, formats and future display technologies such as High Dynamic Range.

More challenges for creatives

Of course, bringing 4K in-house means you will also need to think about how your current infrastructure will be able to cope with this new format. Is your internet speed and bandwidth up to scratch to deal with transferring large media? Do you have reliable backup and server solutions in place? Bringing your infrastructure in line with the needs of 4K work might sound like it’ll cost a bomb, but we can help you solve your pain points without costs spiralling out of control.

Free event: Creativity in the digital world

If you’d like to hear more about the latest demands from the digital media industry such as 4K, and how agencies are responding to them, save the date for an exclusive free event at our place in Soho on the 21st January.

We’ll hear from Georgina Drew, Head of Marketing at Jaeger, about moving from a traditional agency to a smaller ‘boutique’ agency. Also speaking will be Iain Seers, from Watershed Consulting, a renowned name in advertising and brands, having previously been Operations Director EMEA for Redworks WPP and Creative Systems Director for Ogilvy & Mather Group, working with huge global clients such as Ford and American Express.

We will also be hearing from Neil Rostance, Managing Director at Fat Free Media, a video production company, on the challenges he is facing, we’ll be talking all things 4K, CGI and video with our tech partners, and will have pre-sales consultants on-hand to dispense any workflow advice. To book your place, head to the event registration page, or get in touch with the events team on events@Jigsaw24.com, call 03332 409 284.

How Jigsaw24 can help

Our team of pre-sales consultants have a wealth of experience within the creative industries and marketplace themselves, so we understand how businesses are changing. If you need to update any aspect of your tech, infrastructure or network, or you want to understand the options available to you, we’re the people to partner with. Just some of the solutions we can offer include:- Installations. If you are thinking of updating your tech, we are the people to come to. Our team are able to set you up with video production, CGI editing and full rendering workflow solutions.

Training. Bringing staff up to speed with new Adobe video and effects applications, and specialist software such as Cinema 4D, with our tailored training packages.

Infrastructure. Working with video means new file formats, and large file sizes such as 4K, so we can make sure you’re able to cope with our storage, backup and infrastructure solutions.

Advice. Of course, you may know exactly what you need from your workflow already, or may have already installed new technology, in which case we can provide advice on any aspect of your journey.

Want to know more about our solutions for digital creatives? Get in touch with the team on 03332 409 306 or email solutions@Jigsaw24.com. For all the latest news, follow @WeAreJigsaw24 on Twitter or ‘Like’ us on Facebook.