Back at IBC 2017, Avid announced a number of changes to MediaCentral, including a new Editorial Management module: a browser-based asset management system designed to make the organisation, viewing and addition of metadata to your media easier, without relying on an NLE.
When MediaCentral | Editorial Management arrives, every Avid-based facility will have access to a lightweight asset management system that can handle logging, rough cuts and approvals, without you having to buy any extra licences of Media Composer, or invest in a complete Interplay system if that’s out of your budget.
It’s important to emphasise that, while Editorial Management sits in the Media Central family, it’s really a different product/model, in that it’s aimed at people in smaller facilities who don’t need the capacity or capability of Media Central | UX Cloud, and are happy to sacrifice some additional connections and features in order to get their hands on a more streamlined, easy-to-set-up solution – albeit one that is designed to the same degree of precision and shares the same pedigree as its more developed cousin.
What does MediaCentral | Editorial Management do?
With MCEM, as Avid probably won’t call it, users are able to:
– Search and browse across all projects and media on your NEXIS shared storage via a browser-based interface. It’s based on an HTML5 architecture, providing a more dynamic and responsive experience compared to previous iterations of Media Central.
– Create and prep new Media Composer bins.
– Log footage.
– Create simple rough cuts.
– Approve footage.
– Use Phonetic Search to find phrases in footage without having to transcribe it.
– Use Avid Illuminate to check the timing and accuracy of closed captions.
What hardware and software is involved?
MediaCentral | Editorial Management is a software product that runs on an affordable server that acts as an asset management layer between the editing platforms and your NEXIS shared storage to provide end users with access to the footage that they need. The Editorial Management interface will be accessible through Avid’s Cloud UX, without the need for users to have a dedicated seat of Media Composer.
How does this affect my timeline?
Editorial Management appears as a panel in your Media Composer environment. You can search for content within the panel, then simply drag and drop it onto the timeline. There’s no need for you to leave your timeline to go searching through folders and other applications for the footage you want.
Does this have all the media asset management tools I need for my facility?
Editorial Management is, by Avid’s own admission, designed to ensure that every facility has some asset management in place. It’s a great addition to the Avid pipeline and has some fantastic features, but it was developed to work out of the box and help non-technical staff get to grips with asset management, rather than to provide the most comprehensive toolkit possible. For high-end work on larger projects, we’d recommend getting in touch with our team to scope out a fuller asset management solution to support Editorial Management’s excellent introductory toolkit.
Why are you so excited about this?
We’ve spent a lot of time working with and installing the Interplay PAM, and are looking forward to seeing the Avid ecosystem’s asset management capabilities become available to customers that won’t have been able to take advantage of them before. A restructure is always exciting, and we can’t wait to discover what the look and feel of the new MediaCentral will be when it arrives later in 2018.