Strawberry is an award-winning production asset management (PAM) system, designed to keep you organised even in complex collaborative environments. Strawberry integrates closely with your Adobe workflow, allowing you to manage your storage more effectively, accelerate production workflows and make the most of your creative team’s time – all without overburdening technical staff.
Projective’s founders originally developed Strawberry when they needed an in-house PAM solution for a German television facility. Strawberry’s stability and reliability meant it was quickly adopted by other facilities, and won the IBC Broadcast Engineering Award in 2011. Since then, Projective have continued to add innovative new features to Strawberry, ensuring editors have the best possible day-to-day workflow.
Media management tools have something of a bad rep when it comes to end user experience, especially in video environments. Strawberry is different.
Strawberry organises Adobe Premiere Pro and After Effects project and media files automatically on your production storage, and keeps access rights secured.
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