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Launched in 2018, Avid’s revamped MediaCentral platform ties together their tools for editing, playout, storage, media asset management (MAM) and more into a flexible media platform, with different modules designed for different workflows. This means you can pick and choose the tools your need to support your workflow and facility, avoiding investing in unnecessary complexity and expense.
Improve small-scale media management operations with MediaCentral | Editorial Management, support the entire asset lifecycle in larger facilities with MediaCentral | Asset Management, update outdated Interplay systems with MediaCentral | Production Management, or upgrade your iNEWS capabilities with MediaCentral | Newsroom Management. And when you’ve got your core workflow in order, you can centralise access to footage (and enable remote workflows) with the browser-based MediaCentral | Cloud UX interface.
Comprehensive platform for media workflows.
Scalable from two users up to hundreds.
Makes workflows more efficient.
Enables easier collaboration between users and teams.
Modular licensing allows you to just have the features and users that you need.
MediaCentral | Editorial Management is the foundation of MediaCentral for Post, designed to help small-to-mid-sized post facilities make the most of MediaCentral and their NEXIS storage. It brings powerful, simple to deploy asset management capabilities to your editing workflow, meaning more efficient collaboration, faster turnaround on projects and better visibility over the media you already have available.
Essentially a new and improved incarnation of Interplay, MediaCentral | Production Management is designed to simplify and accelerate your workflow, so you can deliver to all the platforms you need to, even when deadlines are tight. The Production Management module combines all your key admin tools into a single, central, browser and app-based interface, so it’s easier than ever for teams to manage the content creation process, automate workflows, and collaborate.
MediaCentral’s asset management toolkit allows you to find and remonetise assets more quickly, driving efficiency and revenue. Like every module, MediaCentral | Asset Management is designed for scalability, and can be customised to suit your workflow, be that post-production, news broadcast or sports coverage. Rather than simply managing your live media, MediaCentral | Asset Management takes care of the whole lifecycle of your content, including archiving and retrieval.
MediaCentral | Newsroom Management is a fully customisable workflow module that serves as the next evolution of your iNEWS setup. It offers support for your entire news pipeline, from initial newsgathering to on-air delivery, and allows you to create and deliver for multiple channels simultaneously, so you can be the first to break a story on every platform. Global search and remote access tools mean that working from the field or assembling footage from multiple, dispersed teams has never been easier.
You can access MediaCentral tools, media and projects through MediaCentral | Cloud UX, available as a web application or a mobile app. There are four types of client licence – View, Browse, Edit or Full – that control which tools you’ll have access to, and you can to adjust how many of each licence you need as your workflow changes and your facility expands.
Within MediaCentral, various apps provide the different functionalities you need for high efficiency media production. The type of MediaCentral | Cloud UX licence you’ve chosen dictates which apps you’ll have access to, and you can customise this further by turning certain apps off and on according to each team member’s role.
Popular apps include MediaCentral | Tasks and MediaCentral | Assign, which simplify project management by allowing teams to see all of the tasks they’ve been individually and collectively assigned; MediaCentral | Search, which lets you find media quickly, and MediaCentral | Edit, which lets you save time by making cuts without having to leave the MediaCentral environment. There are also a number of third-party apps and plug-ins available from the Avid Marketplace; we can recommend suitable add-ons for your workflow, and help you integrate them with your existing Avid systems for maximum efficiency.
MediaCentral services make moving media easier by handling the heavy lifting and housekeeping on your behalf. These services are available on a subscription basis, and as with apps, you can turn access on and off based on users’ job roles.
Services include: automated archiving and retrieval; transferring media, sequences and shot lists between workgroups; duplicating entire folder structures; transcoding media; distributing content to VOD, OTT and social platforms, and optimisation of your shared Avid storage.
We’ve been providing Interplay and MediaCentral solutions for over 20 years, and support some of the UK’s largest production, post and higher education facilities. As an Avid Elite Reseller, we have more than ten Avid Certified Support Representatives on staff and a team of pre-sales consultants made of experienced industry professionals, so we can always provide you with the most informed advice. We can design, install and support your Avid system (including editing and audio suites), and because of our close relationship with Avid’s own technical team, we can help keep you up to date with changes, updates and recommendations.
IMG Studios offer production, post and distribution to some of the biggest names in sport, including the Premier League and Serie A. For the last 18 years, we’ve been providing them with Avid hardware, software, storage and support – as well as a complete KVM solution and advice on special projects.
Independent post-production company Splice offer online and offline editing, dubbing and grading at two facilities in London. In early 2018, following a move to the regions by one of their key clients, they decided to open their first Cardiff facility. We were on hand to support their Avid workflow, and set them up with a remote link to London…
If you renew your Media Composer Upgrade and Support plan before 31st December, you’ll get the Pro Limiter and Compressor plug-ins for free (worth £319 combined), and the Symphony Option for colour grading and mastering for just £89 (worth £649).
Avid’s new partnership with virtual instrument and sound library manufacturer, UVI, means new plug-ins and VIs are headed to the platform, including UVI Workstation 3 and the AAX version of UVI Falcon.
Get in touch to speak to an expert about MediaCentral. Call 03332 400 888, email broadcast@Jigsaw24.com, or pop your details in the form below and one of the team will get in touch to discuss further.
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