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Location, location, location: How to pick the right business environment

From a bricks and mortar office to remote working or colocation, there are more options than ever when it comes to where to base your business. So to help you make your mind up, we’ve compared the most popular choices – and explained how Apple can fit in with whatever you decide…


Mike Laskey

Physical premises

Premises are usually among the biggest operating costs for start-up businesses. And with 64% of startups being hit with unexpected costs, it’s important not to underestimate how much you might need to pay to rent your own space. 

That said, there are undeniable benefits to having an office: it’s typically easier to communicate with staff, and you can enjoy more control over your environment and office culture. When the British Council for Offices surveyed 1000 workers in 2011, 79% said that being able to meet and interact with colleagues face to face was a top perk of working in an office, highlighting the importance and value of easy, instant and emotionally intelligent in-person communication.

A further 67% believed that good workplace design had a positive impact on employees’ ability to work effectively – suggesting that being able to control the look and feel of your business’s environment could make a huge difference to efficiency and morale.

But by choosing physical premises, it’s also possible you’ll end up locked into an expensive lease, and your recruitment efforts might be restricted by a narrower talent pool than with remote working…


Remote working

Obviously, there’s one immediate benefit to choosing remote working for your business: lower overheads. With no workspace to worry about, you’ll avoid rent and admin fees for a potentially huge saving. 

You can also tap into a wider talent pool with the ability to hire people from practically anywhere and the attractive proposition of flexible working hours. That flexibility seems to pay off, too: a two-year study by Stanford University found that the added productivity of employees working from home was equal to a full day’s work each week, and that remote workers took shorter breaks and had fewer days off due to illness. 

However, connectivity and motivation might be less reliable – and surveys suggest some remote employees feel left out without a physical office and face-to-face contact. In the aforementioned Stanford University study, more than half of the remote workers surveyed wanted to work from home less often because it made them feel isolated.


A coworking location 

A third option is to choose a location you share with another organisation or multiple different companies. This may or may not be less expensive than finding your own dedicated office, but a key advantage is often that colocations are available on demand, with no fixed terms, and space and size requirements can be more flexible.

Giving your employees a space where they can work face to face with colleagues or people from other organisations also helps prevent the risk of isolation present with remote working. Research found that 83% of workers felt less lonely since joining a coworking space, while 64% also reported that their coworking network was an important source of business referrals. 

There are downsides, though – the most commonly cited barriers to coworking locations are security and privacy, with companies concerned about their confidential data and intellectual property falling into the wrong hands.


How Apple fits in

Whether you choose to rent your own space, join others in a shared building or work with employees from home, you’ll want your IT to run smoothly. Apple is a great solution regardless of your environment, with macOS and iOS offering incredible flexibility and seamless connectivity. 

Apple Business Manager makes it especially easy to deploy devices remotely, no matter if your staff computers, tablets and phones are in the same room as you or on the other side of the world, while the collaboration features of Pages, Numbers and Keynote make working together from anywhere easy and efficient. 

If you’re working in the same place as colleagues, the brilliant AirDrop makes file sharing instant, while if you’re coworking, macOS’s in-built Printer Sharing functionality makes it easy to allow other Mac or PC users to quickly send something to a printer connected to your computer – perfect for hotdesking colleagues.


Familiarity is your friend

Another reason why Apple is great for businesses is that employees already know their products well because they use iPhones, iPads and Macs at home. 

Market research by Dell suggests that many employees believe that the technology they use in their personal lives is more efficient than what they use at work, meaning that businesses adopting Apple devices could empower staff who have used them previously to be more productive. 

Plus, this kind of technology familiarity can also cut down on support and troubleshooting problems – which can be expensive and time consuming regardless of your location choice, and particularly difficult to manage with remote working.

You can further streamline your IT support by choosing the right partner. With SDS24, our service desk support, you can leave the legwork to us as our Apple Certified Support Professionals resolve day-to-day incidents and requests around all your macOS and iOS devices, first party applications and servers. It’s the perfect complement to Apple in your organisation – whatever your business environment.


Want help bringing Apple into your business environment? We can help you manage all your devices throughout their lifecycle. Get in touch with the team by calling 03332 409 214 or emailing For the latest news, follow us on LinkedIn,  Facebook and Twitter.

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