In case you were distracted by their modular control surface, the S6, while you were actually at their stand, Avid have done us all the courtesy of sending out a whitepaper about their most difficult to pin down IBC offering, Avid Everywhere.
Avid Everywhere: A Vision for the Future of the Media Industry is Avid’s bid to explain how they can help you overcome the various pressures that weigh on the modern media mogul, from tighter deadlines and falling IT budgets to growing file sizes and the fact that no-one seems to be able to agree which formats should be supported.
Worth a read, if only because everyone has Avid somewhere in their workflow, and it’s always good to know where the manufacturers you rely on are heading next. Take a look at the Avid Everywhere whitepaper.
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