With recent news stories about children racking up iTunes bills purchasing in-app extras in popular games and apps, and with an upcoming report on children’s apps by the Office of Fair Trading, it looked likely that Apple would soon review their iOS developer guidelines. Especially with under 13s being able to create their own individual iTunes accounts (at the request of an educational institution) from iOS 7 onwards.
Apple’s new guidelines for children’s apps cover:
24.2. Apps primarily intended for use by kids under 13 may not include behavioral advertising (e.g. the advertiser may not serve ads based on the user’s activity within the App), and any contextual ads presented in the App must be appropriate for kids.
24.3. Apps primarily intended for use by kids under 13 must get parental permission or use a parental gate before allowing the user to link out of the app or engage in commerce.
24.4. Apps in the Kids Category must be made specifically for kids ages 5 and under, ages 6-8, or ages 9-11.”
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