Becoming a Formula 1 driver used to require years of training, practice and rigorous testing. Now all you need to do is buy a Canon video camera. Why? Well, it’s all Ron Howard’s fault…
Rush, an upcoming Ron Howard film charting the rivalry between 70s track legends James Hunt and Niki Lauda, made liberal use of the Canon C300 during its action scenes. “He (The DoP) wanted to use the Canon C300s for our movie because of the efficiency, the size, and the flexibility of the equipment,” Howard has said. “We wound up using the C300 a lot. We also had ARRI Alexas and other cameras – but we had four C300s on the movie and used them every day and they were great.”
To celebrate this ringing endorsement (and the fact they sponsored the film), Canon are giving anyone who buys one of their cameras the chance to win some amazing F1-related prizes. Buyers who register their purchases at the Canon website will be entered into a prize draw that gives them the chance to win a weekend of high-octane driving at Brands Hatch for four people, with travel and accommodation thrown in.
Runners up have the chance to bag one of three pairs of weekend tickets for a major UK race event, or one of 25 Rush baseball caps, making entry a must for anyone who harbours a secret desire to own a hat with him-from-Thor and Fredrick Zoller on it.
You need to buy your Canon kit between August 15th and October 10th 2013, and enter the draw online at www.canon.co.uk/rush before October 31st 2013 (to prevent any cheating, the site won’t go live til the 15th. The draw will take place on November 8th 2013.
The full list of Canon models included is:
– LEGRIA HF R36, R37, R38, R406, R46, R47 & R48
– LEGRIA HF M52, M56 & M506
For anyone who doesn’t plan to buy a camera any time soon but does want to celebrate Canon’s involvement in Rush, we recommend taking a drink every time you spot their logo – it’s apparently managed to clock two minutes of screen time, or 1.62% of the film.