NAB 2013 news: Avid reveal Media Composer 7!

Media Composer 7 is here! And Avid are insisting that there will be no compromise on functionality this time round, as they’ll settle for nothing less than being the leaders in file-based editing. They’re backing up that fighting talk with a list of new features as long as your arm. Here are the basics, with more news to follow as we get it: 

Dynamic Media Folders – Automate process of media management
– Linking to any file, folder or virtual volume becomes registered and managed as an asset. Creates database folder inside any watched dynamic folder
– Accelerates and simplifies AMA tasks
– Associate profiles/settings to any folder that is being watched – transcode, consolidate, copy settings. For example, you could drop 4K rushes into a folder, create HD DNx36 offline, transfer it to ISIS and start working with it immediately while that happens in the background
– Automatically copy and relink to new media locations
– Receive notifications when media has become available through background processing – right in the timeline
– Interplay 3.0 support – no more consolidating or transcoding to check into Interplay
– Local and shared folder locations supported

More codecs & AMA Support
– AS11 standard support
– XAVC 2k/4k Support
– Single window to AMA link to files and volumes
– Drag & Drop AMA Linking instead of generating new media
– AMA media appears in Media tool
– Relink, consolidate or transcode designated audio or video tracks separately
– AMA supports files with Alpha channels – they appear as matte keys

File based delivery – Supporting AMWA Standards
– AS-11 support for delivery with program segmentation
– Access AS11 files directly for editing without importing
– Program segments displayed in the timeline
– Descriptive metadata displayed in bin columns
– AS-11 export results in a single multi-essence OP1-A MXF File
AS-02 support for multi version master files in single bundle
– Creates and manages the file essences (picture, sound and metadata)
– Supports J2k, DNxHD, 1:1, AVC-I & IMX

Colour Space Conversion
– 1D, 3D LUT and CDL support built in throughout the workflow
– Manage, preserve, create and output colour metadata
– Convert colour spaces in real time
– Flexible ordering of multiple colour transforms
– Bulk modify clips
– Colour info displayed in bins
– Auto-conversion to proper colour space via metadata
– Apply custom LUTs exported from another app (DaVinci Resolve, say)
– AAF support for third party workflows

Background engine for transcoding – no need to tie up edit suites for rendering
– Transcode, consolidate and copy in the background
– Leverages existing Avid platforms such as Sphere
– Interface to reflect progress of jobs
– Manage jobs in process list – cancel, pause, prioritise
– Transcode for ingest – not mixdown
– CPU processing and (potentially) the ability to offload processing to another machine (we’re waiting for confirmation on this)

‘Frame Flex’ 
– Easy pan and scan of high res images to cut HD out of 2k, 4k, etc.
– Enables editors to ingest 2k, 4k, and greater media and deliver the content directly to HD
– Ability to adapt the media in a project by setting the aspect ratio of framing box, reformat including stretch letter box and centre
– Source monitor UI to set the framing selection
– Bulk modify clips in a bin or timeline
– Animate region of interest across clips
– HD output with Avid and open I/O

Audio enhancements  
– Caching audio waveforms
– Instant redraw in timeline and source
– Stored at project data level and based on user, not on project, so multi users have their own cache rather than working from a centrally stored one
– Clip gain adjustments on timeline with click and drag
– Master fader with support for RTAS, CALM and EBU metering
– Configurable audio mixer with UI

Media Composer  will run on Mac OS X 10.7 and 10.8,  Windows 7  and Windows 8. If you have ongoing projects, don’t worry – you’ll now be able to roll back to the previous version of your software if you need to. If you opt for Media Composer 7 with Symphony option, you’ll get a 30 day free Symphony trial in-app, complete with Boris Continuum Complete, and if you decide to upgrade, all you need to do is enter the upgrade key Avid provide. Once you have your Symphony licence, you’re free to move it between systems, so your artists aren’t tied to one machine.

We don’t have UK pricing yet, but a new seat of Avid Media Composer will set you back $999, with an Interplay or Symphony option costing you @1499. Media Composer and Symphony combined will set you back $2499, and for $2999 you get both those plus Avid Interplay. Upgrades from Media Composer 6.5 cost $299 or $499 with an Interplay option – from earlier versions it’s $399/$599, and for education its $295 for a seat of Media Composer 7, or $695 for the version with the Symphony option.

For those who are really, really into Avid, there’s also an $89,900 bundle available that includes Interplay Production Engine, Interplay Sphere, 10 Base connections, ISIS 5000 32TB, four Media Composer 7 licences, one Media Composer 7 with Symphony option licence and a year of Avid Expert Plus support. (You can strip that back to a 16TB ISIS unit, 5 Base connections and three Media Composer 7 licences for $49,900 if you’re on a budget.)

All of this will be available in June – along with a Mojo DX Thunderbolt adaptor – and you’ll be able to upgrade for free if you purchased your copy of Media Composer after April 7th, 2013.

Want to know more? Give us a call on 03332 409 306 or email For all the latest NAB 2013 news, follow @Jigsaw24Video on Twitter‘Like’ us on Facebook or check out our roundup post
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