NAB 2017: New Avid Media Campus programme provides flexible volume licensing and industry solutions for educational institutions

Avid have announced Avid Media Campus, a new programme that makes it easier than ever for educational institutions to access professional solutions from Avid.

Offering a deeper partnership with Avid, and flexible volume licensing and deployment options, the new program helps educators better prepare the next generation of creative talents and media professionals for careers in the media and entertainment industry. Avid will showcase Avid Media Campus at the Avid booth during NAB 2017 (Booth #SU902).

With exclusive education discounts and flexible solutions specifically tailored to the needs of educational institutions, Avid Media Campus offers new options that align with official industry-recognised Avid certification. The program facilitates a deeper engagement with Avid across its comprehensive tools and workflow solutions—spanning film/video/TV, sports, graphics, journalism, music/audio production, live sound, and theatre.

“The new Avid Media Campus programme is allowing UCLA to expand our engagement with Avid, further our investments in Avid solutions, and implement professional industry workflows for our students,” said Jeff Burke, Assistant Dean, Technology and Innovation, UCLA School of Theater, Film and Television.

“The Avid Media Campus program will enhance and strengthen students’ experience with the advanced tools and workflows used by real-world production facilities, significantly boosting their employment prospects,” said Daniel Sosnowski, Faculty Technical Manager at Middlesex University. “Investing in Avid NEXIS and Interplay | Production has enabled us to facilitate remote access to media and we’ve seen notable workflow improvements as a result.”

The programme provides a foundation for colleges and universities to partner with Avid toward campus-wide production and classroom implementation based on Avid’s MediaCentral Platform, the industry’s most open, efficient and tightly integrated platform designed for media—along with the industry’s leading creative tools that most of the top professionals rely on, including Pro Tools, Media Composer, and Sibelius. Since educational funding often favours investments in support of programmes that provide meaningful industry credentials, educational institutions that utilise Avid’s comprehensive tools and workflow solutions as a part of their curriculum are better positioned, and are better preparing tomorrow’s media professionals.

“Under the Avid Media Campus programme, Columbia University quadrupled the number of Pro Tools, Media Composer, and Sibelius licenses to 200 of each,” said Peter Vaughan, Director of Motion Picture, Instructional and Information Technology, Columbia University School of the Arts.

“Avid Media Campus is the latest expression of how seriously we take our commitment to supporting tomorrow’s creative talents and media professionals,” said Dana Ruzicka, chief product officer, Avid. “This program helps educators everywhere—from public high schools to the world’s most highly esteemed film, music and communications institutions—upgrade their facilities to include the same advanced workflows used by enterprise-level media organisations around the globe. And with Avid’s leading community of Media Composer-trained film/video editors earning 44% more on average, the programme provides students with better income and career opportunities in the media and entertainment industry.”

Benefits of the Avid Media Campus program include:
– Volume licensing on Avid software for campus-wide deployment.
– Deeper education discounts on key Avid solutions including Avid NEXIS, MediaCentral | UX, Interplay, PlayMaker, Pro Tools | HDX, Pro Tools | HD Native, Avid DNxIQ™, Pro Tools | S6, Avid VENUE™ | S6L, Maestro, and more.
– Simple annual partnership renewal with software maintenance.
– Promotion of college/university in the Avid Directory to help recruit new students and connect graduates to employment opportunities.
– Regional and campus events to facilitate industry connections for educators and students.
– Support for student competitions such as film festivals and music mixing competitions.
– Planned Student Campus Rep to facilitate student events, social networking, and more.

Availability
The Avid Media Campus program is available now.

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