Today, Sony unveiled how it is reshaping the field of media solutions, introducing new ideas, approaches and technology on the opening day of IBC 2016.
Sony’s announcements at IBC explore how its innovations in the fields of image, IP and media workflow are helping broadcasters rethink the ways audiences and production teams alike engage and interact with creators and their content. Sony also showcased how its ‘Beyond Definition’ vision and rich technology heritage serve as the foundation for exciting new consumer experiences and a range of business opportunities for media organisations.
“Sony is committed to exceeding our customer expectations” said Adam Fry, Vice President, Sony Professional Solutions Europe. “The Image, IP and Workflow innovations we’re demonstrating at IBC show how we’re continuously reshaping our technology and services to exceed the demands of the ever-changing media industry. From sensors to full blown Media Operations Management,” continued Adam Fry, “Sony is continuing its mission to unleash the incredible power of images, through innovative technologies and with great people.”
End to end production workflow for HDR and SDR production
Creating lifelike images involves more than just resolution: content creators familiar with the production of higher resolution 4K images are now turning to areas such as High Dynamic Range (HDR) to improve the viewer experience even further and create more long term asset value. Throughout IBC Sony will present the benefits of an end-to-end HDR production workflow across different production needs including, live sports production and program production:
4K Live sports: HDR is a game changer
Sony is introducing the HDRC-4000 HDR production converter unit that fills in a missing piece of 4K HDR and HD SDR simultaneous live production workflow. Based on Sony’s recommended S-Log3 and BT.2020 production workflow in 4K HDR live production, the unit is able to do real-time conversions to the appropriate delivery formats for various applications (broadcast, OTT, public viewing), as well as formats for input (OETF/EOTF, colour space, HDR/SDR and resolution), including conventional HD content production, and video signals apart from S-Log3 (Hybrid Log Gamma, ST.2084) without compromising picture quality.
It eliminates the need for independent workflows for HDR and SDR on the same event and saving a production time and money. This innovative end-to-end workflow solution for 4K HDR Live Production is introduced as “SR Live for HDR”. This enables broadcasters to enjoy outstanding HDR image production as well as conventional 4K SDR and HD production.
4K Program production: XAVC allows excellent HDR capture in S-Log3
The version eight firmware update for F55 and F5 (PMW-F5 requires CBKZ-55FX installed) enables support for XAVC 4K Class 480 recording, enabling a higher bit rate, and capture of excellent HDR in S-Log3. XAVC allows for reviewing of images captures immediately after shooting on-site, making it ideal for HDR production of documentaries and natural history programmes.
4K OLED Monitor for HDR production
Sony has two 4K OLED monitors capable for HDR production. Both are high performance TRIMASTER EL OLED monitors providing professional quality black performance, colour reproduction, quick pixel response, and accurate signal processing. They also support high dynamic range mode and a wide colour gamut conforming to DCI-P3 and most of the ITU-R BT.2020 Recommendation.
BVM-X300, an award-winning 30-inch 4K OLED Master monitor, the flagship model in its professional monitor line-up will feature updated Version 2 firmware including additional HDR EOTF and function support, a new hardware with an HDMI input for easy connection to cameras or Blu-ray players, and a second 3G/HD-SDI 4K input for simpler system integration.
The PVM-X550, 55-inch 4K OLED picture monitor offers a large 3840 x 2160 pixels high-grade picture for critical monitoring performance. A Quad view display mode allows individual picture settings for each display quadrant.
Enhancing solutions for an IP Live system that is ready today, open for tomorrow
Sony further demonstrated its commitment to leading an industry-wide shift to interoperable IP. A core part of Sony’s strategy is its commitment to deliver fully interoperable solutions & systems that are ready to implement today, using current available standards while remaining open to upcoming future standards.
Sony has played a strong role in the industry since 2012, starting from the Joint Taskforce for Networked Media (JT-NM), later joining the ASPEN and AIMS alliance groups, and more recently the AMWA NMI incubator project, driving the development of the Networked Media Interface framework.
Sony’s persistent advances support of open protocols is what cements Sony’s place as a technology innovator and leader in interoperability. Sony has disclosed technical specification of related NMI technology components to the SMPTE (Society of Motion Picture and Television Engineers) as a Registered Disclosure Document (RDD): Essence Independent Mapping (RDD40), LLVC (RDD34) & NDCP (RDD38).
Working together to lead the industry towards interoperability, the expansion of the IP Live Alliance includes the addition of four new members: Asaca Corporation, ASTRODESIGN,Inc. , Lambda Systems Inc. and Studer by Harman.
Sony also introduced several new products that are built around its Network Media Interface (NMI):
NXLK-IP45F, a new AV Multiplexer/DeMultiplexer board enables to multiplex and de-multiplex video and audio over IP signals, with an SDI signal output that includes embedded audio.
NXL-IP4F, an SDI-IP Converter Unit ideal for 4K/HD standalone source or destination to integrate with an IP-based Production System.
HKCU-IP43F, an NMI board for HDCU-4300 camera control system enables easy connection to the IP Live System network.
XKS-Q8111 and XKS-Q8166, an NMI supported QSFP+ I/O board (output) for XVS switchers that allows the direct connection to the core switch of an IP Live System network using 40Gbps fiber link.
PWA-MV1N, Multi-viewer Software enables a very efficient monitoring solution into an IP Live Production Infrastructure, reducing drastically the video matrix resources used for monitoring.
Sony is taking action to bridge the gap to IP Live by providing a venue for training and education. In June 2016, Sony opened a unique facility in the UK, the Digital Motion Picture Centre IP Live at Pinewood Studios. This landmark centre provides educational resources, training and practical tools to aid the excellence and growth in IP for broadcasters and productions companies alike.
Since its opening in June this year, Sony has trained numerous people from leading broadcasters, enabling them to go beyond isolated proof of concept demonstrations and theory to experience interoperable products in a functioning live environment and upskill to become the professionals of tomorrow.
Transforming production and distribution workflows
Sony also emphasised its pledge to working with media organisations as a strategic business partner, evolving their production and distribution workflows to help them transform across various production platforms. Specifically focusing in on news production, Sony also introduced a number of solutions and services that add intelligence and greater communication between the on-field camera and the news centre.
XDCAM Air, harnessing the power of cloud computing and XDCAM: XDCAM Air services address the growing need for speed to air. Harnessing the power of cloud computing and the strengths of Sony’s XDCAM solutions, operators now have the ability to work more quickly and efficiently, concentrating on the story at hand, with the camera directly hooked into the workflow.
XDCAM Air is a portal for content workflows with intelligent functions such as new mobile applications, content management by metadata automation, connection control using GPS geo-location and distribution to multiple locations. Additionally, XDCAM Air will be interoperable with most of major systems, both from Sony and 3rd parties
Sony’s Media Backbone Hive introduced to European broadcasters: Media Backbone Hive utilises the latest IT technologies built using datacentre infrastructure to deliver a complete news and sport production workflow. Showcasing a range of intuitive web-based applications, Hive exists to deliver fast ‘Omni-media’ publishing serving all Web, mobile and social media as well as traditional TV playout. It gives access to clever and tailored dashboards that can inform business decisions, delivering efficiencies driven by insight.
Hive gives media companies the opportunity to truly excel in content creation by empowering their creative teams. Hive is dynamically scalable, drives better management of operational costs, as well as lowering total cost of ownership and avoiding unnecessary investment in underutilised resource.
Protecting, preserving and preparing content with scalable asset management
To meet the ever-growing demands for managing, storing and repurposing digital content, Sony introduced robust, long-term solutions that maximise flexibility, scalability, reliability, and performance.
Media Backbone NavigatorX, an upgraded version of Sony’s Media Navigator solution, offers new features to deliver easier, quicker and more efficient asset and workflow management. Building on the launch of Media Navigator last year, Media Backbone NavigatorX has been designed based on customer feedback to suit multiple modern workflow environments. Users will be able to manage content assets in a range of formats, with flexible feature options for production, archiving and workflow automation. Media Backbone NavigatorX features a simple user interface and is HTML-based web application compatible with multiple browsers.
Launched in April 2016, Sony’s second generation Optical Disc Archive system provides a secure long term archive on a proven format, the disc. This newest media is rated with a 100 year shelf life, achieve 3.3TB as a capacity of a single cartridge with affordable price. Optical Disc Archive System has higher accessibility than other general archive media and able to use for several workflow like exchange media, project backup and nearline archive. Additionally, Memnon Archiving Services (a member of the Sony group) offers large-scale audiovisual archive digitalisation for wider archiving projects. Further demonstrating Sony’s commitment to securing precious data and investments for generations to come.
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