Premiere Pro users, your years of warring with your Avid-loving counterparts are over. The two editing giants have joined together to bring harmony to the NLE market and peace to our timelines (and/or do some cynical marketplace positioning, depending on your worldview).
Adobe have previously teamed up with Maxon to give After Effects users dynamic access to richer 3D tools, and now they’re doing their editors a similar favour. The update will allow Premiere Pro editors to connect to Avid’s production environment via Avid MediaCentral | UX.
How does it work?
You will need to head to myavid.com and download the MediaCentral Premiere Pro Connector and install it on each of your Premiere Pro-equipped machines. You’ll then be able to see the Avid MediaCentral | UX HTML5 user interface within the Premiere Pro interface, and use it to access the wonderfully named “Avid asset management realm”, which consists of Interplay | Production, Interplay | MAM and iNEWS.
What can you do?
Once you enter the realm, you’ll be able to:
– Search for media assets using the central Media | Index.
– Chat with other MediaCentral | UX users.
– Navigate database hierarchies.
– See, add and modify metadata.
Will you be able to register Avid Assets to Premiere Pro projects for editing?
Hell yes, friend. Not only that, but you’ll be able to check out master clips in Premiere-supported formats, check out simple sequences for in-place editing and send rendered sequences back to Avid.
If your Avid media is not directly supported in Premiere, you’ll still be able to access it via an optional conversion to MXF OP-1a and simple XML shortlists.