IABM has chosen Sony’s Media Backbone Hive as the winner of its IABM Game Changer Award in the hotly contested Post Production category. The IABM Game Changer Awards, announced yearly at NAB, honour the efforts vendors devote to bringing cutting-edge solutions to the broadcast industry.
Media Backbone Hive is Sony’s latest omni-media network production system with an advanced scalable platform based upon Hyper Convergent Node technology. The news and sports production system provides end-to-end, camera-to-archive content and workflow management, delivering customer benefits around speed, easy integration, and unparalleled flexibility.
“The IABM Game Changer awards are a recognition of product innovation from the industry experts,” said Niall Duffy, Head of IT & Workflow Solutions, Sony Professional Europe. “The Hyper Convergent Node technology in Media Backbone Hive is a major innovation in the broadcast industry, and one that we believe can transform our customers ability to manage operations and get content faster and more efficiently. It is completely in line with market expectations and demand for highly scalable, flexible and cloud-native systems. And with IABM calling out the quality and breadth of entries submitted to this year’s awards we’re particularly delighted to have won.”
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