NAB 2016: Avid announce Adobe Premiere integration with Interplay Media Central

Avid today have announced and demonstrated a huge move toward making their production asset management system, Interplay Media Central, the open arena they have talked about for a number of years now.


Adobe Premire Pro now has direct integration with the Media Central platform directly in the application.

Editors can now search for sequences, assets and more that are checked into Interplay via a custom pane in Premiere Pro.

We’ll be checking this out in more detail over the next few days and will report back with more info.

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