IBC 2014: Avid announce 4K Media Composer at Avid Connect

Avid Connect was probably the most hotly-anticipated of IBC’s opening conferences in our office, and judging by what we’ve heard back so far, it didn’t disappoint…

4K Media Composer

The big news of the day was the announcement of a 4K-friendly version of Media Composer, which is due to drop later this year. 4K support comes courtesy of a new architecture called Avid Resolution Independence, which the senior vice president of products and technology Chris Gahagan says will allow editors to “efficiently manage, edit, and deliver high-res media.”

“Media Composer will solve [current] issues by enabling video professionals to work with native 4K formats in realtime, and create the high quality, inspiring content that today’s audiences demand—all using their existing production infrastructure and workflows.”

 It’ll also mean you spend less time transcoding, ingesting and generally hanging around watching your computer think, which is never a bad thing.

Introducing DNxHR

Not content with upping Media Composer’s resolution, Avid have also announced a new codec called DNxHR. The new codec will be at the centre of Avid’s Resolution Independence Architecture, which is being built into MediaCentral Platform, as it allows editors to scale from proxy to mastering resolutions in order to perform editorial tasks using full res rasters.

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