After what feels like a long, long wait, the Blackmagic Design Production Camera 4K has finally started shipping and, while we don’t usually like surprise announcements, we have to admit we like the new, lower price that Blackmagic Design revealed in their shipping press statement.
The Production Camera 4K now costs just £1925 (£2310 inc VAT), and this price applies to both cameras ordered now and cameras ordered earlier in the year, so you should end up paying less for your pre-ordered camera than expected (thankfully we weren’t taking deposits, so we don’t have to sit down and work out how much money back we owe everyone).
“The support from the creative community for the Blackmagic Cinema Camera and Production Camera 4K has been amazing,” said Blackmagic Design CEO Grant Petty, in a typically enthusiastic press release. “As with all of our products, we work hard in production to reduce costs so we can pass along the savings, even to our first Blackmagic Production Camera 4K customers. The Blackmagic Production Camera 4K is a perfect companion for ATEM Production 4K switchers and we hope the new low price will help more customers to expand their Ultra HD live production set ups with even more camera angles!”
The camera was already a hit with our team – Ultra HD recording, a simple ProRes workflow, a Super 35mm sensor and a free copy of Resolve are apparently exactly what it takes to win us over – but who says no to a saving?
Want to know more about the Blackmagic Design Production Camera 4K? Give us a call on 03332 409 306 or email broadcast@Jigsaw24.com. For all the latest news, follow @Jigsaw24Video on Twitter or ‘Like’ us on Facebook.
By Liz Sunter