Much has been made of the fact that Grant Petty, CEO of Blackmagic Design, apparently told TVB Europe that “low frame rate UHD is good enough.” Now, while we enjoy a good web argument as much as the next person and our marketeers salute that link-baiting headline, there’s no getting away from the fact that it’s, well, a bit wrong.
And by ‘a bit’, we mean ‘completely’. If you read the interview in full, you’ll note that the quote that line comes from actually goes as follows, and actually means the opposite:
“However, the computer industry will send 4K to the home before broadcast does. Broadcasters have to figure out how to get UHD 60p down a conventional channel. UHD at low framerates is doable, but even so it will emerge pretty rough on transmission. The problem is that 4K is being driven by organisations pretending that low framerate UHD is good enough. That’s a press release, not a workflow.”
You’ll also notice the far more exciting news: The 4K Production Camera will be shipping this quarter. We’re going to start clearing space in our warehouse now.
Want to know more about Blackmagic Design’s 4K Production Camera? Give us a call on 03332 409 306 or email broadcast@Jigsaw24.com. For all the latest news, follow @Jigsaw24Video on Twitter or ‘Like’ us on Facebook.
By Liz Sunter