According to Forrester, it’s estimated that by 2016 there will be one billion consumers with tablets or smartphones. What’s more, tablet and smartphone users are spending an increasing number of hours per week on those devices, which means less time spent reading traditional media.
If you’re a publisher, digital publications can drive increased readership by addressing new demographic and geographic markets, and increased revenue from premium interactive advertising. For corporates, a tablet app can lead to new customer engagement and loyalty. Many organizations are now using tablets for their field staff who need access to real-time information on-the-go.