Infographic: How iPad in retail is boosting sales and in-store experience

Infographic: How iPad in retail is boosting sales and in-store experience

Whether being used as an efficient ePOS system, a fully-functioning sales app or cleverly hooking up with iBeacon technology, mobile devices, and iPad in particular, are seriously changing the way we shop. We’ve been looking into how iPad is currently being used in retail to boost sales and improve customers’ in-store experience, and have presented our findings in this handy infographic. 

Infographic: iPad in retail 2014

Want to find out more about iPad in retail? Give our team a call on 03332 400 888, email sales@Jigsaw24.com. For all the latest news and tips, follow @WeAreJigsaw24 on Twitter or ‘Like’ us on Facebook


App review: Adobe Ideas

App review: Adobe Ideas

After getting our hands on Photoshop Touch for iPad a while back, we decided it was time to revisit the Adobe mobile app range. This time, we put Adobe Ideas in the hands of our Senior Designer, Paul. Adobe Ideas is a great little tool for putting together rough vector-based drawings on iPad, so we asked Paul to tell us what he thinks!

“While we’ll always have a fondness for pen and paper, there’s no denying that iPad gives designers and artists a freedom to experiment with ideas like never before. That’s where Adobe Ideas comes into play. It lets you create freeform vector illustrations absolutely anywhere (anywhere you have your iPad, that is…). And while it’s not without its limitations, we’ve got to say we love it!

“The app itself is very easy to use, and there’s very little learning time needed to be able to get cracking. While I hadn’t really used any of the Adobe iPad apps before, I didn’t find it difficult to pick up the user interface – mainly because it was based on the functionality you expect from iPad. To give you an idea of how it works, the video below summarises the new features:

“From the get-go, I loved the drawing tools available within the app. You get both pressure and stroke control, so you can be quite expressive in the drawings you put together. That might sound like a basic thing, but it gives it an advantage over a lot of the alternative drawing apps out there. I’ve only had the opportunity to use my fingers to draw in the app, but I’d quite like to have a go with a stylus to see the level of control that you can achieve!

“There are also nice touches for filling in block colour; the fill tool works as you would expect, but you can also draw a closed shape then tap and hold within that shape to apply a colour. This could be taken from one of your colour themes – a great feature that allows you to create a colour palette from another drawing or an imported photo.

“Another bonus Adobe Ideas has over a lot of the competition is the layering. You can have up to 10 layers in your drawings, which you can scale or change the opacity of. It’s also really easy to flip, rotate and reorder layers, and as you’d expect those layers make it far easier to edit the drawing once it has been transferred to Illustrator.

“The navigation of designs itself is an easy process. Adobe Ideas puts the iPad’s multitouch functionality to full use. As well as being able to manipulate layers and make it acceptable for adults to do finger painting, you can use the standard pinch to zoom gesture to get into the finer details of your work.

“If you don’t have a Wacom then this really opens up options in terms of creating beautifully flowing type strokes. You can use the pen or brush tool to hand draw and then take it into Illustrator to apply to other artwork. This doesn’t just apply to type but any hand drawn element you need.

“One thing I would say is that you’ll need to ensure you have an Adobe Creative Cloud account if you want to get the most from Ideas! While you can use the app to do drawings regardless, an account will be needed if you want to import to Illustator to continue working.”

Adobe Ideas is available from the App Store for free. Visit the App Store here to download it, or get in touch with us to find out more about the Adobe Creative workflow and about making the move to Adobe Creative Cloud. Call us on 03332 409 251 or email Adobe@Jigsaw24.com.

Our top 5 tips for asset metadata management

Our top 5 tips for asset metadata management

Want to make your digital assets work for you? By managing your assets’ metadata and sticking to standards, you can make locating them far quicker, easier and generally more workflow-efficient, leaving you more time to get on with being creative (or grabbing another coffee). Here we’ve broken down our top 5 ways to manage your metadata and keep on top of your digital assets.

From the moment you create an asset within your software, you need to make sure your associated metadata (document creation date, document page size, colour mode, resolution and more) or metadata from your camera (the date the image was taken, whether or not a flash was used, special aperture or exposure settings etc), is organised, stored and made available effectively. Here are a few of our essential starting points to managing metadata:

1. Work out how you work. Do you search by project, by job number, by client, or by any other metadata? Deciding on which descriptions and keywords are most important to how your team work, and making sure these are always added in the correct standard, will help make sure you’re working more efficiently.

2. Use well-written descriptions. There’s no use writing asset descriptions that only you can decipher – stick to simple but descriptive language that a general audience will be able to understand.

3. Keep consistent! We really can’t stress how important it is to stick to standards. Develop and put in place a procedure for everyone to follow when adding metadata and keywords too, so you’re all reading from the same page. It’s good to have a house style on locations, times, dates, settings and more.

4. Use naming conventions. We wouldn’t recommend adding keywords to the metadata of all your ‘DSC_001.jpg’ files – instead, use a DAM solution like Portfolio to batch rename files, keep your catalogue in shape and apply those naming conventions.

5. Try Digital Asset Management. If you are dealing with a large catalogue of assets, the best tip we can offer is to look into a Digital Asset Management solution. We use Extensis Portfolio to stay on top of our team’s database of images and files, which gives you an easy-to-use visual interface for searching and managing assets. Whether you’re in a small team or large business, there’s a solution from Extensis Portfolio to fit your workflow.

Get in touch for more info on DAM and Extensis Portfolio… give us a call on 03332 409 306 or email sales@Jigsaw24.com. For all the latest news and tips, follow @WeAreJigsaw24 on Twitter or ‘Like’ us on Facebook