NAB 2017: Sony’s 4K/HD Live Production Workflows enhanced with Content Management Station PWS-110CM1 and updated firmware for PWS-4500 Server

NAB 2017: Sony’s 4K/HD Live Production Workflows enhanced with Content Management Station PWS-110CM1 and updated firmware for PWS-4500 Server

New solutions enable the addition of metadata management for streamlined, searchable, transferable content that saves users time.

Basingstoke, 23rd April 2017: Sony is expanding the capabilities of its 4K/HD live production workflows, with the addition of a new Content Management Station and enhanced feature set for its PWS-4500 live production server system.

With the launch of the new PWS-110CM1 Content Management Station, Sony has added a metadata-enabled workflow that lets users efficiently and easily search for content that can be seamlessly transferred for delivery.

“Sony continues to enhance its solution for 4K/HD Live Production around the PWS-4500” said Norbert Paquet, Sony Professional Solutions Europe. “We’re improving the overall ecosystem around this 4K/HD Server, to enable faster and more dynamic live productions, whether those are HD, 4K or HDR. In doing so, we’re responding to the demands of the media industry and to the consumers of Live content.”

Metadata-based workflows benefit large-scale live productions, especially for major sporting events that use numerous cameras and servers operated from OB trucks. The PWS-110CM1 and the updated PWS-4500 system, (using software version 2.3), when used together, allow a server operator to enter metadata, indicate the server’s content on a network, categorise and indicate the metadata of the clips, search the clips by metadata, keywords or star ratings and transfer clips between servers, as well as external devices. The new software for the PWS-4500 system will also enhance HDR capabilities by optimising XAVC encoding for HD S-Log3, HD HLG and 4K/HD PQ. Version 2.2 already supports 4K S-Log3 and 4K HLG.

Sony’s latest 4K/HD camera systems, the HDC-4300, HDC-4800 and HDC-P43 support 4K/HD SDR/HDR live production alongside the series of BPU, baseband processor unit and PWS-4500 server system to create a comprehensive, connected tool that is increasingly embraced by live productions worldwide.

In addition to image quality, Sony provides workflow efficiency through its Share Play operation where up to 10 servers can be linked together, allowing the operator to easily create playlists and access to any clip or record train from the network. This speeds up the editing and the output of slow-motion highlights, by using real time content sharing over a dedicated 10Gbps network that links the BPU-4800 with the PWS-4500 server systems.

The PWS-110CM1 Content Management Station is planned to be available in July 2017, while PWS-4500 Version 2.3 software is planned to be available in June 2017.

If you want to know more on the biggest and best NAB Show releases, give us a call on 03332 409 306 or email broadcast@Jigsaw24.com. For all the latest news, follow @WeAreJigsaw24 on Twitter‘Like’ us on Facebook or take a look at our roundup post.

NAB 2017: Sony announces new technical capabilities and interoperability achievements as broadcast momentum for IP Live continues to grow

NAB 2017: Sony announces new technical capabilities and interoperability achievements as broadcast momentum for IP Live continues to grow

Sony is introducing a series of new IP Live functions, interoperability milestones and customer success stories on the first day of NAB 2017. Broadcasters around the world are increasingly embracing IP for its proven ability to deliver quality live 4K video, audio, synchronisation signals and control data through a single network cable. At NAB, taking place in Las Vegas from today until April 27th, Sony is joining with customers, partners and competitors alike to demonstrate how its IP Live solution is truly ‘ready today, open for tomorrow’.

Throughout NAB Sony is appearing in the “IP Showcase” booth, hosted jointly by AES, AIMS, AMWA, EBU, IABM, MNA, SMPTE and VSF, and located in the North Hall. Visitors to the stand will be able to discuss details of the successful interoperability tests Sony has undertaken alongside leading vendors such as Grass Valley, Snell Advanced Media, and Evertz. Sony is also committing its intention to develop capabilities for complying with new technologies such as SMPTE ST2110, which governs Media transport over IP, and NMOS (IS-04), which ensures device discovery and registration. Sony is committed to providing SMPTE ST2110 compliance in the near future. Attendees will also be able to view a SMPTE ST2110 based system camera prototype on the IP showcase booth at the show.

Sony is also announcing several new capabilities within its IP Live Production System which further expand the entire IP-based ecosystem:

– New functionality has also been added to the IP Live System Manager capable of integrating with an Ember+ protocol based system such as VSM (Virtual Studio Manager) from LAWO, one of the industry’s leading control and monitoring systems, giving broadcasters greater flexibility to configure the IP system how they want it

– The new version 2.3 of Sony’s XVS-8000 multi-format production switcher introduces resource sharing capabilities as standard. This means that one processor can run dual switcher functions enabling for example 4K/HD simultaneous production

– The new NXLK-IP45F AV Multiplexer/Demultiplexer Board, available later this month, adds the ability to multiplex and de-multiplex video and audio over IP signals, ensuring both systems can be managed across the IP network

– The new NXL-IP4F SDI-IP Converter Unit, also available later this month, makes it easy to integrate any 4K or HD standalone source or destination with an IP-based production system

Live broadcasters of all sizes are implementing Live Production over IP to enjoy increased efficiency, reliability and scalability, with reduced system costs. At NAB Sony is sharing details of how it is delivering 4K over IP for a range of customers including:

– BBC Studioworks (UK): Sony is delivering 4K over IP in the BBC’s refurbished Television Centre studios in London

-TV Globo (Brazil): broadcasted live “Carnival in Rio” with Sony 4K IP OB truck. 4K HDR and HD SDR simultaneous production was successfully operated by “SR Live for HDR” solution.

– Sky Perfect JSAT Corporation (Japan): 4K IP routing system is at work to transmit and monitor 4K videos for broadcast in IP

– China Central Television (CCTV)(China): Sony will deliver CCTV’s first 4K IP OB truck in June , 2017 with all core components of IP live system for its technological researches and gaining experiences of UHD TV production.

– Zhejiang Radio & TV Group (China): has selected Sony to build a 4K IP OB truck for live broadcast in 4K and HDR. The signing ceremony is to be held in March 2018.

– China Digital Culture Group (China): has purchased a Sony 4K IP OB Truck that will hit the road in August, 2017 and it is used for live theatrical play and entertainment event broadcast.

– 4K Garden (China): the major 4K content services platform has purchased 4K IP OB Truck in China from Sony to deliver exciting live contents in 4K. The truck will be ready before Aug. 2017.

Visitors to Sony’s stand C11001 will be able to witness an operational IP-enabled remote production setup first hand networked with a Broadcast Data Centre. The demonstration system connects a remote live production team at Sony Pictures’ studio in Los Angeles with the team in Las Vegas, highlighting the way that IP Live can connect control rooms within broadcast facilities to live event venues hundreds of miles away, without compromising on latency, switching or reliability.

“The past year since NAB 2016 has been hallmarked by three things: cooperation and open innovation between vendors across the Live over IP; an industry-wide push to undertake training and adopt skills readiness for IP; and the commitment of major broadcasters to invest in IP as they look to the next generation of live content experiences,” says Norbert Paquet, Strategic Marketing Manager at Sony Professional Solutions Europe. “We’re proud to be an active party within a number of standards bodies all working to ensure a range of compatible cameras, switchers, servers, computer graphics, display devices and backbones are ready for broadcasters today as they invest in the open, innovative production facilities of tomorrow.”

If you want to know more on the biggest and best NAB Show releases, give us a call on 03332 409 306 or email broadcast@Jigsaw24.com. For all the latest news, follow @WeAreJigsaw24 on Twitter‘Like’ us on Facebook or take a look at our roundup post.

NAB 2017: NEP UK selects Sony HDC-4300s to deliver live 4K to sports broadcasting market

NAB 2017: NEP UK selects Sony HDC-4300s to deliver live 4K to sports broadcasting market

Today, NEP UK announces a significant investment in live 4K sport broadcasting, with the purchase of 85 Sony HDC-4300 4K/HD system cameras, PWS-4500 servers, and 43 TRIMASTER EL OLED monitors, including the BVM-E171.

The majority of the new investment will be used to fulfil a major sporting contract, with 85 HDC-4300s, 43 OLED monitors, and a PWS-4500 server involved in the project.

The HDC-4300 was chosen specifically for its peerless image quality, in order to deliver vibrant, true-to-life images to live sports coverage. The cameras needed to capture rich colours, superb detail, and a very low level of noise, in order to deliver enhanced picture quality.

The HDC-4300s integrate seamlessly with the world’s most advanced 4K live production workflows, providing the sports industry with a smooth path to a 4K broadcasting future. NEP has also invested in the PWS-4500 live server system, one of the key elements of Sony’s next-generation 4K live production solution which includes XAVC for both 4K and HD and HFR recording capability.

Rob Newton, Engineering and Technical Director, NEP UK & Ireland, commented: “We put the Sony HDC-4300 camera up against the competition and it led the pack in every one of our tests. It provides the flexibility and control needed for live sports and paves the way for a seamless transition from HD to 4K.”

“As it’s Sony, we already had complete confidence in the individual products and overall solution. It’s been a fantastic investment for showcasing sports in the best possible light for audiences around the globe.”

Norbert Paquet, strategic marketing manager at Sony Professional Solutions Europe, added: “By choosing Sony’s HDC-4300 cameras, NEP UK has equipped themselves with 4K/HDR ready cameras. This means seamless migration to 4K in the future, whilst reaping the benefits of reliability and flexibility today.”

The investment comes as part of NEP’s and Sony’s longstanding relationship and continues NEP’s commitment to deliver the latest broadcast solutions to the sports industry.

If you want to know more on the biggest and best NAB Show releases, give us a call on 03332 409 306 or email broadcast@Jigsaw24.com. For all the latest news, follow @WeAreJigsaw24 on Twitter‘Like’ us on Facebook or take a look at our roundup post.

NAB 2017: New Avid Media Campus programme provides flexible volume licensing and industry solutions for educational institutions

NAB 2017: New Avid Media Campus programme provides flexible volume licensing and industry solutions for educational institutions

Avid have announced Avid Media Campus, a new programme that makes it easier than ever for educational institutions to access professional solutions from Avid.

Offering a deeper partnership with Avid, and flexible volume licensing and deployment options, the new program helps educators better prepare the next generation of creative talents and media professionals for careers in the media and entertainment industry. Avid will showcase Avid Media Campus at the Avid booth during NAB 2017 (Booth #SU902).

With exclusive education discounts and flexible solutions specifically tailored to the needs of educational institutions, Avid Media Campus offers new options that align with official industry-recognised Avid certification. The program facilitates a deeper engagement with Avid across its comprehensive tools and workflow solutions—spanning film/video/TV, sports, graphics, journalism, music/audio production, live sound, and theatre.

“The new Avid Media Campus programme is allowing UCLA to expand our engagement with Avid, further our investments in Avid solutions, and implement professional industry workflows for our students,” said Jeff Burke, Assistant Dean, Technology and Innovation, UCLA School of Theater, Film and Television.

“The Avid Media Campus program will enhance and strengthen students’ experience with the advanced tools and workflows used by real-world production facilities, significantly boosting their employment prospects,” said Daniel Sosnowski, Faculty Technical Manager at Middlesex University. “Investing in Avid NEXIS and Interplay | Production has enabled us to facilitate remote access to media and we’ve seen notable workflow improvements as a result.”

The programme provides a foundation for colleges and universities to partner with Avid toward campus-wide production and classroom implementation based on Avid’s MediaCentral Platform, the industry’s most open, efficient and tightly integrated platform designed for media—along with the industry’s leading creative tools that most of the top professionals rely on, including Pro Tools, Media Composer, and Sibelius. Since educational funding often favours investments in support of programmes that provide meaningful industry credentials, educational institutions that utilise Avid’s comprehensive tools and workflow solutions as a part of their curriculum are better positioned, and are better preparing tomorrow’s media professionals.

“Under the Avid Media Campus programme, Columbia University quadrupled the number of Pro Tools, Media Composer, and Sibelius licenses to 200 of each,” said Peter Vaughan, Director of Motion Picture, Instructional and Information Technology, Columbia University School of the Arts.

“Avid Media Campus is the latest expression of how seriously we take our commitment to supporting tomorrow’s creative talents and media professionals,” said Dana Ruzicka, chief product officer, Avid. “This program helps educators everywhere—from public high schools to the world’s most highly esteemed film, music and communications institutions—upgrade their facilities to include the same advanced workflows used by enterprise-level media organisations around the globe. And with Avid’s leading community of Media Composer-trained film/video editors earning 44% more on average, the programme provides students with better income and career opportunities in the media and entertainment industry.”

Benefits of the Avid Media Campus program include:
– Volume licensing on Avid software for campus-wide deployment.
– Deeper education discounts on key Avid solutions including Avid NEXIS, MediaCentral | UX, Interplay, PlayMaker, Pro Tools | HDX, Pro Tools | HD Native, Avid DNxIQ™, Pro Tools | S6, Avid VENUE™ | S6L, Maestro, and more.
– Simple annual partnership renewal with software maintenance.
– Promotion of college/university in the Avid Directory to help recruit new students and connect graduates to employment opportunities.
– Regional and campus events to facilitate industry connections for educators and students.
– Support for student competitions such as film festivals and music mixing competitions.
– Planned Student Campus Rep to facilitate student events, social networking, and more.

Availability
The Avid Media Campus program is available now.

If you want to know more on the biggest and best NAB Show releases, give us a call on 03332 409 306 or email broadcast@Jigsaw24.com. For all the latest news, follow @WeAreJigsaw24 on Twitter‘Like’ us on Facebook or take a look at our
roundup post
.

Avid Connect 2017: Just the audio bits

Avid Connect 2017: Just the audio bits

Avid Pro Tools will now offer native support for Dolby Atmos mixing and expanded support for the NEXIS family, and cloud tools are on their way to Pro Tools | First.

Dolby Atmos integration

While sound mixers have been able to work on these large-scale and highly complex projects using the Dolby Atmos Panner plug-in for Pro Tools, in conjunction with the Dolby RMU hardware, the process hasn’t been as fluid as it could be. To change that, Avid has partnered with Dolby to create the deepest Dolby Atmos integration across the Pro Tools | HD ecosystem, delivering the most efficient immersive audio mixing workflows of any DAW in the industry.

The upcoming update for Pro Tools greatly streamlines multi-channel surround mixing for movies, television, music, and video games that employ the leading immersive audio format, enabling faster and easier project turnarounds. It supports Atmos 7.1.2 audio stems, native object panning, advanced automation, ADM BWAV support, and deep Avid Pro Mixing control surface integration.

You’ll now be able to work with a variety of Dolby Atmos speaker configurations for editorial and sound design, with support for 7.1.2 and 7.0.2 stem formats, as well as built-in fold-down logic. 3D object routing and panning, eliminating the need for the Dolby Atmos Panner plug-in and makes it easier to make decisions on the fly, and synchronised audio and automation punches while re-recording allow you to sial-in mixes with ultimate fluidity.

You can also monitor and route hundreds of audio inputs and outputs through Pro Tools | MTRX, which provides the bandwidth and sonic fidelity preservation required for mixing any large-scale immersive audio format, and repurpose content faster with support for ADM BWAV files, which contain embedded print master metadata.

The premium suite of Dolby Atmos mixing tools will be available in a forthcoming release of Pro Tools | HD in late Q2 2017 (although Avid advise this is subject to change).

Expanded NEXIS support

Avid Pro Tools, the industry-standard digital audio workstation, is now qualified on Avid NEXIS, enabling audio creative teams to also leverage the industry’s most efficient and powerful media storage environment. With Pro Tools combined with Avid NEXIS, users can share projects on a centralized pool of media storage, turning work around faster by eliminating the time wasted moving files between different systems.

With these updates, NEXIS users gain new collaborative audio workflows using Pro Tools in small to mid-size audio post production and small broadcast environments, so you can  increase productivity and speed up turnaround by sharing projects on Avid NEXIS, eliminating the time wasted moving files between systems.

The new Avid NEXIS features are expected to be made available in June 2017, as part of a software update to customers with active maintenance and support contracts for Avid NEXIS | FS and Avid Pro Tools. Pro Tools streaming and sharing from Avid NEXIS storage will also be available at the end of June 2017.

Avid Nexis | First

Avid is giving Pro Tools | First a major update, packing in many of the exciting new features found in the latest version of Pro Tools, so First users can always sound their best. The new features include Avid Cloud Collaboration for seamless online creative collaboration, and new music creation and editing features, including a 500 MB loop library. Users will also be able to play back and share VI and plug-in-heavy mixes more easily with Track Freeze, enabling you to freeze (render) and unfreeze all plug-ins on a track to free up processing power.

If you want to know more on the biggest and best NAB Show releases, give us a call on 03332 409 306 or email broadcast@Jigsaw24.com. For all the latest news, follow @WeAreJigsaw24 on Twitter, ‘Like’ us on Facebook or take a look at our roundup post.

 

NAB 2017: 19” Sumo monitor-recorder delivers 4KP60 HDR to the set and the studio

NAB 2017: 19” Sumo monitor-recorder delivers 4KP60 HDR to the set and the studio

Atomos once again redefines the workflow options for video creatives by creating the first production/studio monitor to combine a 19” HDR 1200nit 10+ stop panel with 4K 12-bit RAW or 10-bit 422 ProRes/DNxHR recording, HD recording up to 240p or live switching and recording of four 1080p60 channels.

sumo-product-small

 

Adding HDR and 1200nit brightness to a 19” monitor at an MSRP of $2,495 is an amazing feat itself, but the addition of recording, switching and playback is a true revolution, completely redefining how production monitors will be used on set and in studio. It gives clients and crew on set instant access to review recorded content in HDR quality and doubles as a grading and editing monitor for laptops in the field. The live switching and recording is another dimension again adding the flexibility to live switch between four 1080/60p channels, record 4 x ISO channels and mix a live record complete with cueing, cross fade and hard cuts.

“Seeing innovation come to life is the most exciting part of making technology products. Sumo is one of the most remarkable video products I have worked on,” said Jeromy Young CEO and co-founder of Atomos. “Versatile and highly advanced yet simple to use, it covers all kinds of high quality production from end to end at a fraction of traditional costs. The Atomos Sumo is truly revolutionary.”

 Go HDR in the field and the studio


Sumo’s 19” 1920 x 1080 10-bit LCD panel is driven by the AtomHDR engine which precisely maps the Log/PQ/HLG from popular cameras, game consoles or TV makers to perfectly resolve 10+ stops of HDR in real time. The brightness range and vivid colors of HDR bring scenes to life, either on the monitor itself, or when output to larger HDR/Rec709 displays for on-set review. It can also be used with popular NLE or grading suites for affordable HDR or SDR editing or grading in the studio.

12-bit RAW, 10-bit ProRes/DNxHR up to 4Kp60


Capture the RAW output from Sony FS5/FS7/FS700, Canon C300MKII/ C500 or Panasonic Varicam LT over SDI up to 12-bit 4Kp30 as CDNG, or 10-bit Apple ProRes / Avid DNxHR up to 4Kp60 / 2Kp240 depending on the camera’s capability. The processing power of Sumo can preserve pristine quality direct from the sensor with data rates of up to 3.2 Gbps. Record direct to high capacity and widely available 2.5″ SSDs that provide an affordable solution for long recording times.

Live switch and record up to four 1080/60p channels, 4 x ISO record and playback

Switch and mix a live record and stream or record 4 x HD ISO recordings using the QuadLink SDI connections. Switch between feeds on screen with cueing, cross fade and hard cuts from the locked sources or tag and adjust final edits with advanced metadata tagging preserving ISO feeds, with the desired final result infinitely editable.

Balanced XLR monitor and record with 48V Phantom
1

Eliminate the need for a separate audio recorder by using the full size XLR connections to connect and power external microphones for balanced analogue audio with dedicated meters and adjustments for frame delay and gain. 48V phantom mics or line level audio are all seamlessly synchronised for the most advanced audio feature set in a monitor today. There is also a 3.5mm stereo headphone jack and built-in speakers for on set instant immersive review or complete internal recording review anytime anywhere with clients or production team.

High Bright 1200nit 19” calibrated 1920×1080 monitor


The extremely bright 1200nit display means you can accurately monitor, even when outside in daylight. Additionally, for the ultimate isolated viewing performance an optional hood is available. Like all high-end monitor’s, Sumo also has calibration to compensate for the natural color and brightness drift that monitors exhibit over time. Sumo’s calibration input lets you use X-Rite’s i1DisplayPro to always ensure accurate HDR and Rec709 monitoring.

Quad SDI & HDMI 2.0 in/out


Seamlessly connect any SDI or HDMI device and convert between HDMI 2.0 & 3G QuadLink/6G/12G SDI in any combination. Quad SDI inputs connect cameras with multiple 1.5 or 3G SDI outputs without the need for converters. HDMI 2.0 supports up to 4Kp60 input/output along with the very latest Atomos open protocol that supports HDR automation including importing of camera settings. There is also support for Genlock and LTC timecode.

Rugged construction and mounting options


The Aluminium alloy chassis with built-in armor houses ten mounting points around the bezel/top/bottom/side, a rear panel VESA mount and an included stand for a variety of mounting configurations. The optional mounting plates connect 2 x V-Lock / Anton Bauer batteries which in tandem with our patent pending continuous power system allows batteries to be hot swapped to ensure you’re never without power in the field. The Sumo delivers all of this connectivity while still maintaining a total weight of 6.2kg (13.7lb).

You can pre-order the 19” Atomos Sumo from Jigsaw24 now for £1995 ex VAT.

If you want to know more on the biggest and best NAB Show releases, give us a call on 03332 409 306 or email broadcast@Jigsaw24.com. For all the latest news, follow @WeAreJigsaw24 on Twitter‘Like’ us on Facebook or take a look at our roundup post.

 

NAB 2017: What editors need to know after Avid Connect

NAB 2017: What editors need to know after Avid Connect

We’re all of four hours into and Avid have already announced new I/O hardware, VM options for Media Composer, and the welcome return of Script Sync and Phrase Find at their Avid Connect event. Here’s a quick roundup of their post offerings so far. 

DNxIQ

Let’s talk hardware first. DNxIQ is the successor to the Artist DNxIO, and delivers extensive format support for everything from SD to 4K. Avid’s intention is to make life easier for those of you who have found yourself delivering to more and more formats, having to take on new channels and devices without reducing support for older formats.

The DNxIQ has the same features and functions of the DNxIO, but has been upgraded to Thunderbolt 3 and PCIe Gen3 host connections, and adds support for Universal Mastering. It allows you to quickly and easily ingest, monitor, and output SD, HD, 2K, UHD, and 4K media and cross-convert formats and framerates on baseband output SDI, HDMI, and analog connections with Universal Mastering (as long as you have Media Composer | Symphony Option.)

Dana Ruzicka, chief product officer at Avid, explains that “Avid Artist | DNxIQ is built to handle any project that walks through the door – SD all the way to UHD, 4K and beyond. It features the most popular connection types encountered in a professional facility, and through its real-time Universal Mastering technology, it can easily deliver final masters for virtually any format and market.”

Blackmagic Design have had a hand in the design, resulting in a sleek, sturdy unit that is ompatible with any Avid Artist Suite solution and many third-party creative tools—including Blackmagic DaVinci Resolve, Apple Final Cut Pro X, Adobe Premiere Pro CC, and more.

DNxIQ is available now. DNxIO will be discontinued on May 22nd or whenever Avid run out of stock, with support to continue until 2022.

Media Composer | First

Avid have announced that within the quarter they’ll be relaunching Media Composer | First, a free, entry-level version of the leading NLE.

With four video tracks, eight audio tracks, and a host of built-in visual effects, transitions, colour correction presets and titling templates, users can quickly cut together layers of video, dialogue, music and sound effects to produce captivating, professional-quality video content.

Media Composer | First also allows easy sharing, with one-click publishing to popular social media channels including YouTube, Vimeo and Facebook.

 

If you want to know more on the biggest and best NAB Show releases, give us a call on 03332 409 306 or email broadcast@Jigsaw24.com. For all the latest news, follow @WeAreJigsaw24 on Twitter‘Like’ us on Facebook or take a look at our roundup post.

NAB 2017: Avid announces strategic cloud alliance with Microsoft for the media and entertainment industry

NAB 2017: Avid announces strategic cloud alliance with Microsoft for the media and entertainment industry

Comprehensive multi-year agreement includes technology collaboration, co-development and go-to-market cooperation that will set the pace for the industry in bringing media enterprises, creative teams and individual artists into the cloud.

Companies will work closely together on cloud-based solutions and cloud services based on Avid’s market-leading creative tools and media workflow solutions, and Microsoft Azure cloud platform and media services

Avid, a leading global media technology provider for the creation, distribution, and monetisation of content for media organisations, enterprise users and individual creative professionals, today announced that it has entered into a strategic alliance agreement with Microsoft Corp to cooperatively develop and market cloud-based solutions and cloud services aimed at the media and entertainment industry.

As part of the agreement, Avid has chosen Microsoft Azure as its preferred cloud hosting platform, and will develop and launch a range of Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS) offerings powered by the Avid MediaCentral Platform, the industry’s most open, tightly integrated and efficient platform designed for media. A technology demonstration of the Microsoft Azure hosted Avid MediaCentral Platform with select Avid tools and media workflow solutions will be shown at the Avid booth during NAB 2017 (Booth #SU902).

With a cloud-based offering built on Avid’s portfolio of the industry’s best and most comprehensive creative tools and media workflow solutions, the strategic cloud alliance will enable media organisations and creative professionals to quickly and easily leverage the efficiencies, flexibility and agility that the cloud enables – made possible by Avid’s flexible approach to licensing, deployment and commercial options. The cloud will also enable innovation by the companies around new media workflows, new operational capabilities and new business opportunities. While Avid’s hosting and services offering will be based exclusively on Microsoft Azure, the company’s commitment to openness will allow customers to make their own cloud hosting decisions.

The foundation of the alliance is a comprehensive, multi-year strategic agreement in which both companies will make significant mutual commitments and investments in technology, product development and go-to-market efforts. Under the technology and product development cooperation elements of the agreement, to support Avid’s product development efforts and investments, Microsoft will invest additional resources and funding to help accelerate time-to-market for targeted cloud-based solutions and specific Azure-based cloud services for the media and entertainment industry. As part of the commercial cooperation, Avid will offer Microsoft Azure hosting and media services exclusively as an integral part of its own portfolio of cloud-based solutions and cloud services. In addition, the companies will work in close cooperation on the overall go-to-market approach, which will help clients migrate to the cloud easily and more cost-effectively, and allow them to work with both companies seamlessly.

“We at Avid are very pleased to be entering into this strategic cloud alliance with Microsoft, and believe this will be big for the industry, and even bigger for our clients. The combination of these two strong technology innovators will set the pace for the industry,” said Avid Chairman and CEO Louis Hernandez Jr. “The depth and breadth of this technical and commercial collaboration will drive significant value for our mutual clients and help them successfully navigate their own journey to the cloud.”

Scott Guthrie, Executive Vice President – Cloud and Enterprise Group at Microsoft Corp added, “With the industry’s preeminent global community of media enterprises and creative professionals that make up Avid’s client base, the company’s unique platform approach and its extensive domain knowledge, combined with our own powerful Azure cloud platform, we believe that this unique alliance is well-positioned to lead the media industry into the cloud. Microsoft is pleased to collaborate with such a market leader in media and entertainment, and feel strongly that together our companies will produce something powerful for the industry – creating an intelligent, media-savvy cloud solution.”

With a trusted company like Microsoft leveraging decades of enterprise experience to design a unique and unmatched enterprise cloud experience, combined with a full spectrum of capabilities and extensive media services available through 38 Azure regions across the globe – more than any other major cloud provider – Azure is exceptionally positioned to meet the needs of media enterprises and creative professionals across the globe. Azure provides flexible deployment options between public-cloud, private-cloud or on-premise datacenter, empowering media customers to plan their own migration in a way, and at a pace that best fits their specific needs.

“Our competitive evaluations of the leading cloud providers showed that Microsoft Azure is the most open, trusted and global cloud platform that also enables true hybrid-cloud computing—which we believe is very important to media enterprises. This will give our customers maximum flexibility to move at their own pace and orchestrate workflows across on-premise and cloud-hosted environments, which will unleash a new generation of capabilities for distributing and optimising media,” continued Hernandez Jr. “With Microsoft’s strategic alliance and our joint investments to accelerate cloud development and innovation, this cooperation will give our joint customers a competitive edge.”

Hernandez Jr added, “Avid is making a major play in the cloud, which is a significant step for the company. This represents the culmination of our Avid Everywhere vision and strategy for the industry, which will open up significant growth prospects for the company as it looks to maximise on the opportunities that the media industry’s migration to the cloud will unlock.”

The alliance between the companies is expected to deliver a continuous stream of hosting and services offerings over the next 18 months, with the first wave of offerings slated for a phased release during the second half of 2017.

If you want to know more on the biggest and best NAB Show releases, give us a call on 03332 409 306 or email broadcast@Jigsaw24.com. For all the latest news, follow @WeAreJigsaw24 on Twitter‘Like’ us on Facebook or take a look at our roundup post.

NAB 2017: Avid ushers in next phase of Avid Everywhere with sweeping and groundbreaking innovations

NAB 2017: Avid ushers in next phase of Avid Everywhere with sweeping and groundbreaking innovations

Avid  today announced a broad and sweeping set of innovations for the Avid MediaCentral Platform. As the next phase of Avid Everywhere, the company is extending the Avid MediaCentral Platform to the cloud, showcasing end-to-end 4K/IP workflows, enhancing immersive workflows, and expanding the Alliance Partner ecosystem, with major advancements across all product suites. Avid will showcase these innovations at the Avid booth during NAB 2017 (Booth #SU902).

“After four years of intensive effort and unyielding dedication, we’ve completed the transformation of Avid Everywhere from vision to reality,” said Avid Chairman and CEO Louis Hernandez Jr. “Now we’re turning our attention to accelerating the pace of innovation – a key part of which involves extending media production to the cloud – to address the most critical challenges facing our customers.”

Today’s announcements include:

Extending MediaCentral to the cloud
With new cloud-based applications, media services and infrastructure on demand, media organisations can capitalise on the efficiency, agility, flexibility and scalability that the cloud facilitates. To enable continued cloud innovation, Avid announced Microsoft as its preferred public cloud partner.

New services on the MediaCentral Platform
Avid Dialogue Search provides a scalable search platform enabling users to locate clips based on spoken words or phrases across archives, media asset management systems and production asset management systems, while Avid Illuminate provides a file-based quality assurance system for verifying captions, video descriptions and languages.

Avid brings native Dolby Atmos mixing to Pro Tools | HD and S6
With deep integration of Dolby Atmos in Pro Tools, audio post professionals can now create massive multichannel mixes more easily in the industry’s leading immersive audio format for movies, TV shows, music, and video games.

Avid Artist | DNxIQ accelerates video workflows
With this powerful new video interface’s extensive format support, from SD to 4k and Universal Mastering, video professionals can quickly and easily respond to changing content demands and deliver to a wider range of channels and device.

Free version of industry standard Media Composer for aspiring artists
Avid Media Composer | First gives aspiring creative professionals, students, and those just starting their professional careers free access to the same creative tools used by the world’s most successful filmmakers and television program creators.

Furthering commitment to education
The new Avid Media Campus program offers a deeper partnership with Avid, and flexible volume licensing and deployment options, to help educators better prepare the next generation of creative talents and media professionals for careers in the media and entertainment industry.

Avid showcases new 4K/UHD collaborative workflows
Avid is showcasing a technology preview of next-gen server technology to enable media professionals to expand into new end-to-end 4K/UHD workflows for live sports and news production.

Avid NEXIS intelligent media storage enhancements
Avid NEXIS now offers greater bandwidth scalability and extended workflows with Pro Tools, empowering creative teams with even better speed, efficiency, and collaboration.

EVS Alliance partnership
New IPLINK for Avid MediaCentral | UX enables Avid users to browse, search, and work with EVS media on the MediaCentral platform in live sports, news, and entertainment workflows.

If you want to know more on the biggest and best NAB Show releases, give us a call on 03332 409 306 or email broadcast@Jigsaw24.com. For all the latest news, follow @WeAreJigsaw24 on Twitter‘Like’ us on Facebook or take a look at our roundup post.

NAB 2017: Avid unveils cloud strategy with launch of new offerings

NAB 2017: Avid unveils cloud strategy with launch of new offerings

Avid announces extension of its MediaCentral Platform and its industry-leading tools into the cloud with new hosted client applications, cloud media services, and infrastructure on demand that can easily be added to existing on-premises deployments.

Avid have announced new cloud innovations for the Avid MediaCentral Platform and its comprehensive suite of industry-leading tools and workflow solutions. The breakthrough advancements herald the greatest expansion of Avid Everywhere since its launch nearly four years ago.

The Avid MediaCentral Platform is now cloud-enabled, and can be deployed on-premises, in a private datacentre, or the public cloud, providing everyone in the media industry with the ability to create, distribute, and manage content more efficiently and profitably using one common platform. The move also enables several of the company’s comprehensive set of creative tools and workflow solutions to be deployed in the cloud along with the Avid MediaCentral Platform.

“The media industry is going through unprecedented change, with more content being created than ever before,” said Louis Hernandez Jr, Chairman and Chief Executive Officer of Avid. “With staggering increases in content consumption and exponential growth in distribution platforms, technology budgets have not kept pace, creating relentless pressure for operational efficiency. To help media organisations meet these challenges head on, we’re extending the Avid MediaCentral Platform and many of our industry-leading tools into the cloud, giving our clients more agility, flexibility, and efficiencies as their business needs evolve.”

Mr Hernandez Jr continued, “We’ve designed our cloud offerings to be complementary to what our clients may already have deployed on premises today – allowing them to just add cloud-deployed tools, workflows and services as they need them, leveraging the investment they’ve already made. We believe the cloud will usher in an exciting new era for the media industry, opening up new operational possibilities and strategic business opportunities. And with Avid, our clients can begin this journey to the cloud in their own way and at their own pace.”

Together with a newly announced cloud alliance with Microsoft, Avid is leading the media industry’s ability to handle full-scale media production in the cloud. By extending the Avid MediaCentral Platform to the cloud on Microsoft Azure, media organizations now have the complete flexibility to create, distribute, and monetize their content using the deployment type that works best for them.

Regardless of their deployment model – on-premises, private datacentre, public cloud, or hybrid – media organisations of every type and size will have the same user experience, workflow power, speed, efficiency, and collaboration capabilities they’ve come to rely on from Avid. Further, existing MediaCentral customers now have an easy on-ramp to the cloud, leveraging the investment they’ve already made.

“Avid really changed the game with Avid Everywhere, showing the industry what the possibilities could be with a comprehensive media platform,” said Mohamed Abuagla, CTO and CIO of Al Jazeera Media Network. “We are delighted to be collaborating with Avid on the first hybrid cloud implementation of the MediaCentral platform across our international newsroom network. We will be pioneering cloud-based newsroom workflows with the goal to create a connected, open, global newsroom environment. As we move into a cloud-based future, we are pleased to have Avid at our side to help us navigate this important journey.”

With everything necessary for media production accessible in the cloud, media professionals can turn around higher quality work, faster and more economically.

Core components of Avid MediaCentral in the cloud

Hosted applications. With cloud-enabled Avid client applications, software can be licensed to run on-premises, in a private cloud datacentre, and in the public cloud for deployment flexibility and increased utilisation.

Avid MediaCentral | Cloud UX. This new web-based application offers a completely redesigned and highly responsive user experience for the MediaCentral Platform, making it super-fast and intuitive for anyone to search, browse, access, edit, collaborate, and publish content from any workstation, laptop, or mobile device.

Cloud-enabled Media Suite. Avid Media Suite applications, including Interplay | Production, Interplay | MAM, iNEWS, and Social Media Hub, as well as Maestro and 4Designer, are being cloud-enabled with license options to run on-premises, in a private datacentre, and in the public cloud.

Cloud media services. To give MediaCentral Platform users even greater efficiency, Avid is introducing new media services, including:

– Unified Avid Dialogue Search service uses exclusive phonetic indexing technology to enable keyword searches that span diverse libraries of content.

– Avid Illuminate automatically verifies captions, video description, and languages in content for fast and accurate broadcast compliance and quality assurance

Infrastructure on demand. The new MediaCentral Infrastructure Management Layer enables organisations to scale resources, add new capabilities, and optimise their storage, computing power, and bandwidth across their entire enterprise.

Cloud-enabled Connectivity Toolkit. With its open architecture and Connectivity Toolkit APIs, MediaCentral makes it easy to connect third-party Alliance Partner tools, technologies, and services to the platform to streamline workflows.

Flexible licensing options. For greater business agility, Avid is now offering Enterprise Agreements with flexible Enterprise Licensing, enabling media organisations to enjoy economies of scale by aggregating spend across departments and sites.

Availability

Avid MediaCentral Platform is currently available for certain cloud-based deployments, with further innovations to broaden and simplify cloud deployments coming in late 2017. For more information, get in touch on the details below.

If you want to know more on the biggest and best NAB Show releases, give us a call on 03332 409 306 or email broadcast@Jigsaw24.com. For all the latest news, follow @WeAreJigsaw24 on Twitter‘Like’ us on Facebook or take a look at our roundup post.