IBC 2014 (Stand 7.D07), Boston, MA – September 8, 2014. At IBC, axle will unveil new capabilities and options that significantly broaden the appeal and expand the applications of their unique, “radically simple” approach to media management.
axle addresses the most important media management and workflow needs of video production teams, but unlike other systems is exceptionally easy to install and use. New features, enhancements, and scale will deliver a significant upgrade for existing customers and extend axle’s benefits to midsize broadcasters and departments of larger ones. The unprecedented affordability and ease of setup (typically up and running within hours, rather than days or weeks) has allowed axle to double its sales every six months since its founding in 2012.
Production teams can use this low-cost system for greater speed and agility in planning, pre-edit, and review and approval workflows. axle 2015 software and axle Gear appliances now include axle Chat, which gives the ability to launch live chats with participants anywhere on the internet to jointly review and approve material saved/managed in the system.
axle Edit, an optional iPad-based rough cut editing module allows touch-based subclip selection and sequence assembly on a timeline which can be played back in low resolution on the iPad, then rendered in high-res formats on the axle server. This workflow is ideal for journalistic workflows, where media is acquired on mobile devices and must be integrated with other media stored on main storage.
With a completely re-architected platform, axle media management more than doubles scalability, to over 600,000 media assets. This addresses a common requirement for broadcasters as well as larger postproduction and marketing organisations. The architecture supports multiple coordinated servers, and the system expands incrementally along with customer needs.
axle’s browser-based user interface, which has been widely acclaimed for its uncluttered and intuitive design, gains refinements that provide more powerful operation, workflow speed, and an even cleaner layout.
Advanced customisation and interoperation with a state-of-the-art REST (Representational state transfer) API which provides a powerful yet simple method of linking with other applications and customising for the specific needs of users.
At IBC 2014 axle Video will feature a video which launches a marketing campaign to raise awareness of the value of media management and of axle solutions. Fast-paced music video techniques and an original score support a storyline showing how even the smallest production teams benefit from media management and collaboration. The video can be seen at axle’s home page: www.axlevideo.com.
“It’s hard to believe that axle Video got its start just two years ago at IBC,” said Sam Bogoch, CEO, “and the overwhelming acceptance surprised even us, proving that there’s a big unmet need in the market for a simpler, yet highly capable media management solution.
“With the new version we’ll announce at IBC 2014, however, we’re definitely moving to a new level. If fact, we know we’ll be speaking with many media organizations who could not have considered axle before.”
IBC 2014 will also provide a showcase for axle’s 30 industry partnerships, many of which are exhibiting in Hall 7. IBC attendees can learn more at the axle Video stand, #7-D07, Hall 7, September 12- 16.
Availability and Pricing
axle 2015 software starts at $1,695/€1395 for five users and will be available Q4 2014.
Axle Edit software starts at $795 /€695 for 2 users and will be available in late Q4 2014.
axle Gear software-hardware bundle starts at $6,995/€5925 for five users and is shipping.
axle Gear Pro software-hardware bundle with Avid compatibility starts at $8,995/€7465 for five users and is shipping.
axle Gear for Adobe Anywhere software-hardware bundle starts at $11,995/€9995 for five users and is shipping.