From AR to VR and every acronym in between, there are lots of fresh creative trends on their way up this year that we’re getting pretty excited about.
As you’ve probably figured out by now, we’re celebrating 25 years of being a leading creative technology provider. As part of the festivities, we’ve been looking back at retro tech and old school design work, but as fun as its been to enjoy some nostalgia, we also like to keep our eye to the future and stay right up to date on the hottest industry trends.
Check out our top five creative trends to look out for…
Animation and video
More and more websites are leaving static imagery behind, hoping to capture the imagination of users through animation. Advancements in web browsers, CSS and HTML5 have made the creation and implementation of animation online much simpler, and web designers are utilising its ability to tell dynamic stories to customers as they browse online.
Video is already hugely popular, but it’s becoming even more so as developments in live streaming via social media take hold. Video is so effective because it allows companies to communicate fine-tuned product narratives to viewers in a way that engages and excites them. If you haven’t adopted it yet, now’s the time!
Did you know? By 2018, 79% of all consumer internet traffic will be video-based.
Thanks to the fundamentals of human psychology and visual perception, ensuring the effectiveness of your visual communications is key – that’s why usability and accessibility are so important to any digital or online experience. Linear, easy to use interfaces, intelligent personalisation and specialisation should be your top priorities when it comes to UX, and with apps like Uber, Snapchat and Pokémon Go perfecting the practice to great success, its uptake among design teams looks set to continue.
You probably guessed it’d show up at some point. VR has only just started infiltrating our lives, and the creation of groundbreaking immersive experiences is definitely on the up. In this year alone, we’ve seen the introduction of virtual tours and VR-themed stage productions, the creation of dementia-friendly virtual environments, VR sketching software for creative professionals and virtual reality apps for reading the news. Not only that, but digital marketers are jumping on the bandwagon as they look to capitalise on a fresh, fully interactive medium for customer engagement.
Minimalism and modularity
As a designer’s job becomes ever more technical and complex, it’s kind of ironic that we’re striving for less in how we present our content. Brands are competing to appear elegant and refined, and a great contemporary example of this is conversational interfaces. News apps in particular send small, digestible pieces of information (usually based on what you’re interested in) straight to your smartphone. From there, users can choose to interact with the notification if they wish to see more content, but otherwise it’s presented in a clean, concise way that doesn’t clutter your home screen.
We expect this trend to continue to grow, so it’s worth bearing a few things in mind if you want your design work to keep up with the competition. We’d recommend breaking your layouts up into digestible chunks and making them easy to engage with, rather than forcing users into walls of text and information. It makes the design process more manageable and goes hand in hand with that sleek, minimalist look we were just talking about.
Experimenting with typography is key to the design process, and the importance of selecting something that both compliments your work and adapts nicely to your design layouts can’t be understated. Whether you’re using it to help represent complex ideas and abstract concepts, bolster minimalist page designs with a dash of creativity that make them more exciting or just trying to make your work look prettier, designers are now spending more time than ever mulling over their typographical decisions.
These days, the use of larger fonts is becoming more prevalent thanks to the need to optimise websites for mobile screens. Similarly, designers are being tasked with creating responsive logos, which are designed to keep up with the ever-growing selections of formats and scales available to users. Preferably, a good responsive logo will be simple and malleable, and react naturally to its environment while still being functional. This means that we could see creatives move away from hand drawn typography, as these logos are likely to be intricate, much more complex, and less flexible and responsive.
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