Why not just create a PDF-style publication for tablets?

The PDF-style approach (big, flat, static pages where text is really an image) has disadvantages that seriously limit the potential success of your app:

–  The user experience lacks interactivity and so is boring

–  The file sizes can be massive (up to 5x bigger than an App Studio file)

–  The custom app setup is expensive to build and maintain

–  You will spend a lot more to get a lot less

Why should I turn my print content into a tablet publication?

According to Forrester, it’s estimated that by 2016 there will be one billion consumers with tablets or smartphones. What’s more, tablet and smartphone users are spending an increasing number of hours per week on those devices, which means less time spent reading traditional media.

If you’re a publisher, digital publications can drive increased readership by addressing new demographic and geographic markets, and increased revenue from premium interactive advertising. For corporates, a tablet app can lead to new customer engagement and loyalty. Many organizations are now using tablets for their field staff who need access to real-time information on-the-go.

What is App Studio?

App Studio is software that enables you to use layout software you already know (such as QuarkXPress and InDesign) to transform print content into engaging, interactive tablet experiences.

When publishing with App Studio, you get a branded tablet or smartphone app where you can sell new issues, back issues and subscriptions — and each issue is not just fully interactive, it’s immersive.

Creating engaging apps with InDesign and App Studio

Creating engaging apps with InDesign and App Studio

Want to use App Studio to publish to the App Store and other online marketplaces? If you’re an existing InDesign user, you’re already half way there. Find out how in this tutorial from App Studio themselves.

 

Not an InDesign user? Take a look at App Studio’s integration with QuarkXPress in the tutorial here. Or get in touch with us on 03332 409 306 or email sales@Jigsaw24.com.

Creating engaging apps with QuarkXPress and App Studio

Creating engaging apps with QuarkXPress and App Studio

Want to find out how to create and publish apps in App Studio? In this (hefty) tutorial, App Studio talk through how to add interactive elements to designs within QuarkXPress and then test and publish them using the App Studio portal.

 

Not a QuarkXPress user? Check out App Studio’s InDesign tutorial here. Or get in touch with us on 03332 409 306 or email sales@Jigsaw24.com to find out more about App Studio.

App of the week: junaio Augmented Reality Browser

App of the week: junaio Augmented Reality Browser

By now we’ve all seen augmented reality in action, and while a good chunk of the iPhone-wielding public have download an AR app only to dismiss it as a gimmick, for businesses it provides a wealth of opportunities for visualising and working in a more dynamic way.

What is junaio?

junaio by metaio is one example of augmented reality being put to good use – primarily a developers’ platform, it allows you to create and then publish your own location-based experiences to several million users (or a select few if you’d prefer…) via the junaio app in the App Store.

How does augmented reality and junaio work?

Augmented reality is the process in which virtual, computer-generated elements (sound, video, graphics or GPS data) are added to real life visuals to modify a view or enhance a view.

The junaio app is an augmented reality viewer that allows you to tap into the channels developed in junaio’s developer community. Within the app, you can:

– recognise imagery and add virtual overlays
– add interactive computer-generated elements to magazines and other publications
– tap into GPS data to find a local store or service
– scan QR codes
– read barcodes
– and more…

As an app user, all you have to do is download it from the App Store, load it up and download content from any of the channels in the built-in library. Take a look at junaio’s video below to see some of these examples in action.

Who’s junaio good for?

While the junaio app already includes thousands of options for viewing everything from the location of tweeters to the nearest place to get a hangover cure, for businesses, it will really benefit anyone who needs realtime visualisation in situ. On a basic level, it’s possible to create a store channel with details of all shop locations for the end user to find their nearest option, but it would also be possible for visual merchandisers to develop apps that scan shops for to identify product placement.

Construction is another area where junaio comes into its own. So much so that Apple have even put together a case study on how engineering and construction giant, Bechtel use junaio alongside Autodesk 360 on their iPad to view mechanical, electrical and plumbing systems over images of a construction site. The built-in GPS in iPad is used along with junaio to plot their location within the site for accurate visualisations. Take a look at the case study and video here.

Our favourite feature

When it comes to augmented reality, there have been a fair few duds released over the years for mobile devices (i.e. they didn’t quite manage to recognise imagery as well as you’d hope, and you’d be left shaking your phone in an attempt to get the virtual elements to catch up), but that’s just not the case with junaio – it’s actually incredibly accurate.

The big benefit here is that it has real business potential, as the Bechtel case study above proves. The accuracy and reliability with which it adds virtual content to real life imagery means that you can develop uses for the app which take a lot of the guess work out of visualisation.

Where can I get it?

The viewing app itself is available from Apple’s App Store and is completely free – click here to head on over there now to download. For businesses wanting to develop bespoke uses for junaio on iPad, head on over to the junaio site here.

For more information about business uses of iPad, get in touch with our team on 03332 409 306 or email business@Jigsaw24.com.

Infographic: Go portable and get productive

Infographic: Go portable and get productive

Seven crucial areas that will help define how you can use mobility to increase employee flexibility and business competitiveness

Many employees now own personal portable devices that are more powerful than the desktop technology that reside on their office desks. Drawing on independent market research from Jigsaw24, and other industry sources, we consider the seven core issues that are crucial when creating a modern mobile strategy.

Infographic: Seven crucial areas that will help define how you can use mobility to increase employee flexibility and business competitiveness

Infographic: Go portable and get productive

 

To find out more about going mobile in business, take a look at our interview with Bauer Media CIO Stuart Page here or get in touch with us on 03332 409 219 or email business@Jigsaw24.com.

iOS 6 given FIPS 140-2 validation for use by the US Government

iOS 6 given FIPS 140-2 validation for use by the US Government

Following approval by the UK’s CESG standards last year, iOS 6 has had its security credentials further validated by the US Government after being granted permission to be used for “low-level work”.

According to the US Government, iOS 6 now meets FIPS (Federal Information Processing Standards, the US Government’s Computer Security Standards which specify the requirements for cryptography models to be used by its staff), meaning it’s safe for completing low level work. What does this mean? Well, as of Friday 10th May, US officials with the lowest level of security clearance can use iPad and iPhone devices that are running iOS 6.

Why is this important for iOS 6? iOS has always been considered a secure platform by many organisations, but this new validation means that iOS 6 has an official recommendation and has received the FIPS 140-2 certification. What’s really important, though, is that the news comes straight after the end of an exclusive contract that the Department of Defense will have had with BlackBerry, as well as the approval of iOS 6 by the UK’s IT security division, CESG.

Want to find out more about the security features in iOS 6? Check out our exclusive whitepaper here.

Or if you want to find out more about iOS, get in touch with us on 03332 409 306 or email sales@Jigsaw24.com.