The results are in… Apple for business survey 2013

Early this month, we asked you to complete our Apple for business survey 2013, with the intention of giving you the chance to see how you compare to your competition, and to find out about trends in the adoption of Mac and iPad technology. You answered, and as promised, here are the results…

The most used device for day-to-day work is the desktop computer

We asked respondents to rank which type of device they used most on a day-to-day basis. With recent reports claiming that tablet ownership is up 282% since Q1 2011 many argue that the likes of iPad and other tablets are having an effect on the devices that we use to do our work.

According to our survey, 60% of respondents identified the desktop computer as their primary device, with a further 26.15% who use laptops and notebooks as their main machine. Collectively, 12.3% of respondents either use a tablet or a mobile phone as their primary device.

Device usage in business - computer/laptop/tablet/mobile phone

Graph showing the most used devices on a day-to-day basis

Informal BYOD is still the norm

Unsurprisingly, only 39.68% of respondents said that all of the devices that they use are owned by the business; the survey results support the recent trend towards using personally-owned technology for work purposes. Currently, the trend is for this to be either a mobile phone (44.44% of respondents said that they use their own phone at work) or a tablet (39.68% bring in their own tablet device).

Chart showing whether business devices are personally owned

Chart showing whether business devices are personally owned

Respondents were also asked whether or not their business has a BYOD scheme in place, allowing them to bring in their own computer/tablet/phone. Only 28.79% of businesses currently have a formal scheme in place. With 63.64% not having a scheme in place and 7.58% unsure, it’s clear that the majority of companies in the survey have devices being used without the necessary protections in place.

Chart showing whether businesses have a BYOD scheme in place

Chart showing whether businesses have a BYOD scheme in place

This was replicated later in the survey when asked about the level of support for Apple products in the workplace. Only 54.35% of respondents said that their business offered full or good support, while 39.13% claimed there was limited or no support available.

Apple users view Mac/iPad/iPhone more favourably than non-Apple users

Interestingly, the perception of Mac, iPad and iPhone wasn’t always that dissimilar between Apple users and non-Apple users. Below we have compared the level of agreement between the two groups.

Where we saw the largest difference was in response to whether or not “It is easy to integrate Apple into my workplace.” While 89% of Apple users agreed with this statement (and a high proportion strongly agreed), only a third of non-Apple users felt that there wouldn’t be complications if they wanted to use Mac/iPad/iPhone.

When asked whether or not “Apple products cannot run some of the software products we use in our workplace” the consensus among non-Apple users was that there are applications that Apple products do not support; only 63% of Apple users agree with this statement. In the following question, however, 94.92% of Apple users said that they are aware that Apple computers can run Windows and Windows-based software products. While the survey didn’t cover software applications that can’t run on Mac, if you’re a Mac user who can’t run a specific application, we want to hear from you – drop a comment in the box at the bottom and let us know about your experience. To find out more about how Mac can run both Windows and Mac software, take a look at our article on the myths of Mac here.

Perhaps most interesting was that 80% of non-Apple users and 62% of Apple users agree that “Apple IT products are too expensive compared to other Windows-based products.” Previous research by Jigsaw24 has shown that the perception of Apple products is that the initial expenditure is higher than PC, but that when factoring in the total cost of ownership, the overall price of a Mac is less. Take a look at our whitepaper on the total cost of ownership of a Mac here.

Most telling from the results was that 96.43% of Apple users when asked “Do you think Apple products help you do your job better?” said that they would agree with this statement.

Chart showing whether or not businesses feel that Apple products help them do their job better

Chart showing whether or not businesses feel that Apple products help them do their job better

When asked to comment why, feedback ranged from the ease of use of the operating systems (“Ease of use with minimal learning curve and almost zero downtime”, “Easier to use than Windows. I can just get on with my job”) to the reliability of the hardware (“Simple to use – no support issues”, “More reliable, easier to use. Last longer than any PC product I have used”).

Speed also featured highly in the feedback, and this was replicated later when respondents were asked “Do you know why Apple products are used in your business?” Graphics capability was ranked highly by 57.38% of respondents while speed was important for 40.98%. Again the feedback repeatedly included “reliability”, “no need for an IT department” and “resilience.”

Chart showing reasons why businesses use Apple products

Chart showing reasons why businesses use Apple products

Macs are for consultants, iPad is for sales consultants

With Apple products historically being considered as tools for creatives, but with a greater emphasis on corporate use in recent years, respondents who had identified that Apple products were limited to one or a handful of departments were asked which departments they were referring to.

For the most part the consensus was that Mac is still holding the fort in marketing and design departments (75.47% of respondents said that Mac usage was within these teams) with a large number of IT and support teams (39.62%) and sales and consultants (33.96%) also using the OS X platform.

As for iPad, sales consultants were the biggest group with almost 35%, while marketing and design also ranked highly. Warehouse/Operations and Finance/Purchasing were identified as being the least likely to use iPad.

Want to find out more? We’ll be putting together a full report of the results in the coming weeks but for more information about Apple’s place in business, feel free to get in touch with us on 03332 409 319 or email We’d also love to hear what your thoughts on Apple’s place in business is. Leave us your comments below. 

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