Media Asset Management with axle and Avid

Let’s say you have this storage thing sorted. You’re got an amazing SAN, you’ve got nearline drives rumbling contentedly close by and the robot in your tape library couldn’t be happier. How are you actually going to keep track of all this stuff? Making sure you can find, manage and monetise assets wherever they are in your storage hierarchy is the job of your Media Asset Management system – and a good one will also help you get through ongoing jobs more efficiently. All the systems we can provide will help your creative and technical teams carry out day to day work more efficiently, so you can save money by automating workflows and ensure that you always deliver jobs on time.


Released in 2012, axle allows you to take one of your facility’s Macs and turn it into a ‘media management and collaboration server’. What this means in practical terms is that it looks through any drives connected to the server, whether that’s the hard drive of each Mac or the contents of your server room, and indexes all the files on them. It then creates an online portal where you can browse every file, regardless of where it’s stored, and your users can preview low-res versions of documents, play back proxy videos, edit metadata and more. Even better, you can create different views of this portal, so people only see the files for work that’s relevant to them, and any clients you give a login to can only see files from their project. You can also save searches for quicker access to common groups of files (say, all the images tagged to a specific location, or everything shot with a certain type of lens).

While this may not sound like it’s that far above and beyond anything else out there, the great thing about axle is that it’s accessible from any device, from your iMac to your iPad to a client’s PC, so you can always access resources. And because everything is web-based, your users don’t have to spend time installing apps on their computers. You can export collections of clips straight to your editor, then view H.264 proxies of the result and flag anything you want to alter in those proxies, without having to have access to the editor yourself (this could work wonders on complex approval processes where you have a lot of non-creative parties to get sign off from).

Once you’re finished with a project, you can even arrange for axle to automatically move it to centralised archive storage – or the cloud, if you prefer to store things online – so everyone can access it if you ever need to reuse it, but it’s not taking up valuable space on your SAN. The project stays in the central index of files, so if you’re ever working on something similar the team will be able to see that some assets already exist, and hopefully save themselves some time and money by repurposing that work, rather than duplicating it.

Avid Interplay 

Interplay has been at the heart of large broadcast AVID environments for some time now, and has a reassuringly strong heritage. A enterprise scale system, it comprises all the components you need for news ingest and delivery straight to air, integrated archive and proxy management, and remote logging and editing. It may seem a daunting amount to take on at first, but you can actually start to harness the Interplay environment on a single server, and only scale up as and when your team are ready.

As Interplay has been designed to work seamlessly with your Media Composer workflow, it’s the perfect tool for managing your assets, projects, users and multi-platform delivery options from a single, central point. You can give your editors more time to cut (and spend less time ingesting and creating deliverables) by introducing lightweight Interplay Central clients to your facility – these act as a browser-based rough cut and project creation assist tool. You can then use the same interface to enable remote viewing and approvals by your clients, as well as allowing everyone to see existing assets while on set to ensure they have all the shots they need before wrapping for the day.

The remote capabilities of Interplay have been moved to the fore recently with the addition of Sphere. Using Interplay Sphere, a second server will dish up media to your remote Media Composer editors anywhere in the world as if they were at your main office, so you can provide a truly global, collaborative service that’ll cover long shoots abroad, journalists in the field or anyone who’s catching up on an edit while delayed on the train – all the while safe in the knowledge that your assets are being managed on your secure ISIS back at the facility.

If you want to see the rest of the Interplay iceberg, you can always call us on 03332 409 306, email or drop by stand F33 during BVE.


Want to know more? Give us a call on 03332 409 306, email or visit us at stand F33 at BVE. To keep up with all the latest news, follow @Jigsaw24Video on Twitter or ‘Like’ us on Facebook

Call us: 03332 409 306

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