If you want to engage new customers and strengthen your brand, video production is a great way to go. To that end, we held our Expand Your Brand with Video event down in Soho on 6th July to show companies how to get started and bring video in-house. Thanks to everyone who came down and enjoyed a drink or two over some video chat – for everyone else, here’s what went down…
Laurie Castelli on video
First up, we had Laurie Castelli (former Creative Producer at Facebook, acclaimed director/producer and brand communications expert) giving a great presentation on why video is so important, why you should be making it and what factors you should be thinking about before you take the plunge.
He also stressed the critical thinking behind video – why you shouldn’t just be producing it for the sake of it, but really thinking about why you’re doing it to make sure you’re constantly producing the best content with the best finish quality, and achieving your objectives.
Lewis Brown talks video kit
We also welcomed Lewis Brown from Atomos, who presented on a more technical aspect of taking video in-house. He spoke about the basic kit you need to get started, the spectrum of kit available and other considerations, from back-end storage through to the actual production kit. He also touched upon the role of brands as the new broadcasters.
Pizza and Euro 2016
Of course it wouldn’t be a Jigsaw24 event without a few drinks and a bite to eat while ‘networking’. We also stuck Euro 2016 on our big screen to see Wales unfortunately crash out in the semis and end their heroic run to eventual tournament winners CR7 and co. Sad times.
– If you’d like to know more about expanding your brand with in-house video, check out our Infographic: The Power of Producing Video Content here. Or if you’re ready to start creating your own content in-house, take a look at our full range of video production solutions, or speak to one of our experts on 03332 400 888 or broadcast@Jigsaw24.com.