When you’re working in-house, it can be difficult to gauge what kind of workstation you really need. Do you need three screens, or do you need something you can take to shoots and client meetings? Your job title says graphic design, but your boss says you need to populate a YouTube channel. However, there are a few tried and tested setups that we’d recommend to anyone with even the slightest clue of how much heavy lifting their GPU will be asked to do…
The road warrior
Our pick for web design and development, working on the go and keeping up on-set.
We recommend this 15” MacBook Pro with Retina display, paired with a colour accurate screen, such as Eizo’s ColorEdge CS230 self-correcting IPS display and maybe a Wacom Intuos Pro (our designers swear by these). Alternatively, if you’re more of a shutterbug, the Panasonic GH4 manages to straddle the still and video worlds, so you’re equipped for any type of project.
Our pick for graphic designers, Photoshop addicts and budding videographers.
If you’re being asked to do a bit of everything, a top spec iMac is always a safe bet. This 27” iMac with 5K Retina display leads the pack, and pairs well with the 24” ColorEdge CX241 self-correcting IPS display. If that seems too unwieldy, you could try a Wacom Cintiq 13HD, and we like the Canon XC-10 for corporate and events videography.
Our pick for anyone whose day is full of 4K and RAW files.
Sometimes you just need a computer that puts the fear of God in the heart of any large, complicated file or program that enters it, and in those moments of need we recommend you turn to this 8 Core Mac Pro and the 27” ColorEdge CG277.
To step up your camcorder, try the JVC GY-LS300 (a versatile beast that combines ease of use with the ability to get a proper ‘cinematic’ feel), or if you’re into 3D modelling a Cintiq 27QHD Touch tablet will get you almost uncomfortably close to your image.
And finally, put your workstation to work with MatrixCMS…
Not to state the obvious, but once you’ve got your hardware sorted, you need to get your content prepped and published, be it in print or online. MatrixCMS supports the creation and optimisation for both of these, and integrates with your company’s PIM and CMS systems to make collaboration between creatives and product managers easier. They can flag SKUs and imagery within Matrix, and you can open up their notes and revisions directly in InDesign so that you can start creating as soon as the product list comes in, rather than having to dig out resources lost in decentralised systems. You can learn more (and sign up for an online demo) over at the Matrix site.