Looking to improve customer experience, arm staff against over-informed consumers and increase sales? Our app development team have got you covered. Meet our retail app…
We’re currently using this app in our Soho service and customer experience centre (drop in if you want to see it in action) but it can be adapted and reskinned to fit your environment and branding.
Why an app? Well, for a start, it helps convert sales by giving a more personal touch to customers’ shopping experience, but it also helps you engage customers with dynamic content and deliver product information to help reduce time at till and dropped baskets.
Social media and CRM integration
Customers can log into the app using their existing social media accounts, making it easier for them to bookmark and share your content on social platforms. But because the app also integrates with your CRM systems, you can collect customer information and begin to understand their demographic.
Using this information, you can then select which content and notifications that customer gets from there on in, meaning each customer gets a properly personalised experience.
Enticing customers with special offer notifications
When paired with iBeacon transmitters, the app allows you to push offers directly to the devices of customers in your store.
When a customer enters your store or walks near a beacon, links can be pushed out containing product information, a limited time offer or a simple ‘welcome back’ message. This is a great way to entice people into the store by sending them the content that’s most relevant directly to them.
Engaging customers with dynamic digital content
The other great thing about iBeacon is that it allows you to trigger dynamic digital content, such as promotional videos or specific special offer messaging.
For example, say your customer browses your product catalogue via the app at home. The next time they pass the store and come within range of one of your beacons, details of the items they were looking at can be triggered to display on signage in the shop window, offering a discount or information about availability.
And your store doesn’t even need to be open – if a customer walks past a mannequin or display after hours, iBeacon can still trigger content or push itemised products to the customer’s device, which they can then add to their online basket or buy.
Providing detailed product information
Our app features built-in QR and barcode scanners, which means you can set up codes for key products and have customers scan for more information, to see a demonstration video or to go through to your eCommerce site.